Panasonic Sails Away with America’s Cup

Japanese electronics giant, sale ed Panasonic has announced they have become the Official Supplier of the 34th America’s Cup.

Panasonic will enhance the on-site fan experience with five large LED video boards and 85 flat panel televisions that will be placed throughout the America’s Cup Park and America’s Cup Village.

“Creating dynamic and compelling video experiences is a hallmark of this America’s Cup,” said Petra Carran, Marketing Director for the America’s Cup. “Panasonic is the right choice to allow our fans to enjoy our television and video productions throughout the America’s Cup venues.”

“Fans now have the opportunity to watch the races in crisp, clear high definition, bringing the racing excitement even closer,” said Jim Doyle, President of Panasonic Eco Solutions North America. “The America’s Cup is a great fit for the Panasonic brand as the precision involved with such high caliber racing is well matched with the quality of the engineering behind our products.”

The America’s Cup will supply programming through the screens including live race coverage, social media, feature vignettes, partner programming, and venue updates and information.

{jcomments on}