Cleveland Browns Name Brent Rossi Senior Vice President Of Marketing And Media

The Cleveland Browns have announced Brent Rossi has joined the team as Senior Vice President of Marketing and Media. A 2018 SportsBusiness Journal “Forty Under 40” honoree with more than 17 years of experience in the sports and entertainment industry, Rossi will lead the organization’s goal to further provide Browns fans with premier experiences and engagement opportunities throughout the year, including through his oversight of the marketing; events; digital, video and radio content; website and social media; community relations; and creative services departments, as well as Browns Backers Worldwide.

Rossi spent the past three years as President of Business Operations for the American Hockey League’s Bridgeport Islanders, where he directed the overall execution of the club’s daily business initiatives and the implementation of its long-term vision and mission. In this capacity, he also managed fan engagement for the parent-club New York Islanders, guiding community relations, the Islanders Children’s Foundation, youth and amateur hockey programming, retail operations and supporter relations.

From 2014-2019, Rossi served as Executive Vice President of Marketing and Business for Pegula Sports & Entertainment (PSE), encompassing the NFL’s Buffalo Bills, NHL’s Buffalo Sabres, Highmark Stadium, the KeyBank Center and various other sports and entertainment entities.

“Brent has tremendous marketing and fan engagement experience within the NFL and across the sports and entertainment industry, and he is another excellent addition to our senior leadership team both from an innovation and culture perspective,” said Haslam Sports Group Executive Vice President and Chief Operating Officer Dave Jenkins. “We are confident his past leadership and creative mindset will continue to enhance our ability to bring Browns fans closer to their favorite team, especially given his familiarity with the team’s history and impact in Northeast Ohio.”

“Growing up as a passionate Browns fan in Canada, I have a personal appreciation for what this team means to the City of Cleveland, Northeast Ohio and our incredible fans across the country and globe,” said Rossi. “This truly is a dream job for me, and I am excited about the opportunity to contribute to a talented leadership group that is fully devoted to creating unique, exceptional memories for Browns fans throughout the year.”

As EVP of Marketing and Business for PSE, Rossi led all marketing and ticketing efforts within the organization’s portfolio, highlighted by the Bills and Sabres. Additionally, he was selected as the Chief Administrative Officer for the Sabres in 2018 to oversee business operations for the franchise.

In 2015, the Bills were honored as the NFL Team of the Year for Digital Media, Social Media and Content under the direction of Rossi, who was recognized among Canada Sports Business Awards’ “5 to Watch” in 2017.

Rossi earned those roles with PSE after initially joining the group as Vice President of Marketing & Business Strategy for the Sabres in 2012.

Prior to his time in Buffalo, Rossi gained significant sports leadership experience with the Harlem Globetrotters (vice president of live event marketing, 2009-2012), WWE (senior manager of live event marketing, 2006-2009) and Philadelphia 76ers (director of marketing, 2004-2006).

Capital One Becomes Official Partner Of Major League Baseball And Presenting Sponsor Of The World Series

Capital One announced it is a new official partner of Major League Baseball (MLB) as the league’s Official Bank and Credit Card Partner, as well as the presenting sponsor of the World Series, North America’s most historic team sports championship. This multi-year sponsorship agreement will bring Capital One cardholders access to one-of-a-kind opportunities and exclusive events and benefits. Additionally through this sponsorship, Capital One is now an Official Partner of Minor League Baseball and Little League Baseball and Softball.

“Capital One’s partnership with MLB is the latest example of our commitment to our customers, who are passionate about sports and the teams they support,” said Roger Ferguson, Managing Vice President, Sponsorship at Capital One. “Through this partnership, we look forward to teaming up with MLB to not only provide our customers with amazing benefits, but also to expand our company-wide commitment to promoting and celebrating diversity, inclusion and belonging, inspiring fans of our national pastime in the process.”

Both new and existing eligible Capital One credit and debit cardholders can look forward to accessing a range of exciting, unique, and exclusive MLB-related benefits and experiences throughout the season, including:

  • Access to exclusive tickets to special events such as All-Star Week (including Capital One PLAY BALL PARK), the MLB Postseason and the World Series presented by Capital One
  • Appealing discounts for the MLB Shop and MLB.TV are coming soon

Starting on Tuesday, March 29th, Capital One rewards cardholders will be able to redeem their rewards for tickets to MLB games for all 30 teams through the recently announced Capital One Entertainment ticketing platform. Throughout the season, these cardholders will have the opportunity to access MLB tickets, from Opening Day through the Postseason, including the World Series presented by Capital One, as well as one-of-a-kind VIP experiences, such as private on-field sessions with MLB legends, batting practice access and more.

Capital One is also excited to work in tandem with MLB to extend the Capital One Impact Initiative, a multiyear commitment to tackling the underlying issues that hamper progress and create disproportionate outcomes for communities of color. To begin, Capital One is partnering with the Jackie Robinson Foundation, which administers one of the nation’s premier scholarship and leadership development programs for minority college students. Capital One will commemorate the 75th anniversary of Jackie Robinson breaking the color barrier by donating $1,000 to the Foundation for each “Capital One Walk-Off” (game-winning play) this year, committing to a minimum total donation of $250,000 for the season.

“We’re thrilled to welcome Capital One to the Baseball family,” said Noah Garden, MLB Chief Revenue Officer. “As we’ve seen with so much of their previous work, Capital One knows how to tap into the passion of sports fans everywhere, and we can’t wait to see that engagement throughout Baseball.”

Capital One has been a longtime sponsor and supporter of collegiate athletics, including the Capital One Cup program, men’s and women’s NCAA sports, March Madness, the Capital One Orange Bowl, and the College Football Championship, among others. At the professional level, Capital One is the presenting sponsor of the popular event series, Capital One’s The Match, and the presenting sponsor of The ESPYs.

WWE And Fanatics Announce Long-Term Sports Platform Partnership Across E-Commerce, Licensed Merchandise, Trading Cards And NFTs

WWE (NYSE: WWE) and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilise its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the ground-breaking deal, WWE will benefit from many capabilities across the Fanatics platform to create more opportunities for its global fanbase to showcase their pride and passion for WWE, its marquee events, and star-studded roster.

The businesses that will work together to create an elevated fan experience include Fanatics Commerce, Fanatics Collectibles and Candy Digital.

“Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE Chairman & CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”

As part of the agreement, this summer Fanatics will exclusively re-introduce a new, rapid e-commerce and mobile destination, WWE Shop, giving fans around the world access to a leading assortment of WWE merchandise across all categories, including apparel, hard goods, such as title belts, headwear, accessories and more. Fanatics will work closely and collaboratively with the talented teams at WWE who have significantly grown this business in-house for decades, and the company will also add rights to design, manufacture and distribute real-time, on-demand merchandise collections to celebrate unpredictable WWE moments and new and emerging Superstars.

“WWE is one of the most widely admired sports and entertainment properties worldwide, and it made perfect sense to activate many parts of our Fanatics global platform to create a first-of-its-kind, all-in fan experience,” said Fanatics CEO Michael Rubin. “From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall.”

Fanatics Collectibles, the company’s trading cards and collectibles division, will also become the exclusive provider of licensed WWE physical and digital trading cards, which will once again bear the nostalgic Topps logo. Fanatics acquired the legendary 70-year-old Topps brand earlier this year, which previously held a long-term relationship with WWE. That deal will commence when WWE’s existing trading cards rights expire over the next few years.

Also under the pact, later this year Fanatics’ next generation digital collectibles company, Candy Digital, will become one of WWE’s primary NFT partners. Candy’s team of world-class digital artists, designers, and technologists will curate and build a full range of high-quality trading card NFTs featuring WWE’s biggest moments and stars.

eSkootr Championship Appoints Silvia Bellot As Director Of Sport And Race Director

The eSkootr Championship™ (eSC) is delighted to announce the appointment of Silvia Bellot as its Director of Sport and Race Director. The first and only female F1 Steward and FIA Race Director, Bellot has amassed a wealth of experience in a variety of motorsport disciplines, including F2 and F3 as Race Director and over a decade as F1, WTCC, WRC, FE, F2 and F3 Chair and International Steward. 

Bellot, from Barcelona in Spain, is also a passionate advocate for social and educational programmes that further the full participation of women in all aspects of motorsport, particularly through her role as an ambassador for the FIA Women in Motorsport Commission.

In her role at eSC, Bellot will draw on her expert acumen in the drafting and application of sporting and technical regulations, race control management, and track safety and sporting procedures. She will ensure eSC is well-regulated and oversee the safe, fair and efficient operation of race events to the very highest standards of global sport.

Bellot will also play an important role in achieving the Championship’s wider vision around sport, accessibility and mobility, with a particular focus on supporting grassroots development programmes.


Hrag Sarkissian, eSkootr Championship™ Co-founder and CEO, said: 

“Our vision for eSC is a world-class race series that engages and excites our fans and is respected on sport’s global stage. This relies on attracting the very best people to join eSC, so we are delighted to welcome Silvia to the team. 

“As our Director of Sport and Race Director, Silvia’s expertise and experience will be crucial as we implement the regulations to ensure we provide exciting on-track racing whilst maintaining the highest levels of safety and fairness for our riders.”

Silvia Bellot commented:

“The opportunity to help create a totally new sport and shape a racing series that has the desire to use its platform for a wider purpose is what really attracted me to eSC. 

“The Championship’s mission is to deliver a sport at the highest level, with sustainability and accessibility at its core. Its values are those that are important to me in my sporting roles and my commitment to furthering the participation of women in motorsport. The co-founders have assembled an impressive team of experienced professionals to deliver against this vision and I am delighted to be working with them.

“I look forward to using my experience, predominantly from single-seater racing, to develop an exciting race competition which champions eSC’s off-track mission to create racing for all and to help accelerate greener transport alternatives in cities around the world.”

Premier Padel Announces Sky As Broadcast Partner In Six Countries And Three More Broadcast Partners Covering +60 New Territories Globally

Premier Padel, the official new global padel tour – governed by the International Padel Federation (FIP) and backed by the Professional Padel Association (PPA) and Qatar Sports Investments (QSI) – today announced another landmark broadcasting deal, with Sky named as the Official tour’s broadcast partner in Italy, UK & Ireland, Germany, Switzerland and Austria.

Sky has penned an initial one year agreement covering the 2022 Premier Padel season, and will begin its Premier Padel coverage with the Ooredoo Qatar Major 2022 which gets underway on 28 March at the Khalifa International Tennis and Squash Complex in Doha.

The news comes just days after ESPN agreed a major four year deal to showcase Premier Padel in almost 50 countries across LATAM, covering South America, Central America, Mexico and the Caribbean. These agreements will elevate the sport to a global audience like never before. Further broadcast agreements are set to be announced in the coming days, as the excitement around the spectacular new official tour grows.

Since its launch a month ago, FIP, PPA and QSI have made a flurry of major announcements connected to the new Official tour, including confirming at least ten (10) new tournaments will be held this year – including four Majors. Registrations for the first Official tournament, the Ooredoo Qatar Major 2022, has already seen records broken, with 123 pairs registered including players from 19 different countries. The prize money for each Major – which is also a record – has been disclosed as €525,000 for each tournament, while significant new ranking points for the new tour have also been announced.

Luigi Carraro, President of the International Padel Federation (FIP), said:

“Week after week we are bringing on board the most incredible new partners, while also breaking records and elevating the sport and its players at completely new levels. We have said from the start that we want to take padel truly global and we want fans to join us on this journey, so having Sky as our trusted broadcast partner is exceptional news. Sky are renowned as the gold standard-bearer in global media, and that’s exactly the standard of partner this new tour is based on. There is so much more to come, and I can’t wait for the Ooredoo Qatar Major 2022 that will kick-start this new global era for our sport next week.”

The Board of Directors of the Professional Padel Association (PPA) said:

“This landmark deal with Sky is another sign of professional padel players finally getting the global exposure and platform that they – and the sport of padel – deserve. These major TV deals will shine a light on our sport, and ensure our players are inspiring existing and new fans, in established and new markets, every day. Through greater exposure, our players will also inspire the next generation of padel enthusiasts, which is how our sport will truly grow.”

The organisation has also announced three further broadcasting deals, with the Viaplay streaming platform named as the Official tour’s broadcast partner in x10 European markets; Charlton TV as broadcast partner in Israel; and SuperSport to broadcast the tour in x54 countries across Sub-Saharan Africa*.

Charlton TV’s two year agreement will see them cover the 2022 and 2023 seasons, with Viaplay streaming the 2022 campaign across Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the Netherlands.

Both broadcasters will begin their Premier Padel coverage with the Ooredoo Qatar Major 2022 – which gets underway on 28 March at the Khalifa International Tennis and Squash Complex in Doha.

Additionally, SuperSport will broadcast the Ooredoo Qatar Major 2022 across Sub-Saharan Africa; meaning over 100 territories will be broadcasting the inaugural Premier Padel tournament across the globe – with more deals to be announced shortly.

The news comes just days after leading global sports broadcasters ESPN and SKY came on board, with ESPN signing a major four year deal to showcase Premier Padel in almost 50 countries across LATAM, covering South America, Central America, Mexico and the Caribbean; and SKY’s deal covering European markets including Italy, UK & Ireland, Germany, Austria and Switzerland. These agreements will elevate the sport to a global audience like never before.

Further ways to watch Premier Padel around the world will be announced in the coming days, as the excitement around the spectacular new official tour grows.

QatarEnergy Announced As Official FIFA Partner For The FIFA World Cup 2022

QatarEnergy has been announced as a FIFA Partner, today 27 March 2022, joining the line-up of companies supporting the building excitement for the FIFA World Cup Qatar 2022™. QatarEnergy is one of the largest providers of liquified natural gas (LNG) in the world and is the second Qatar-based company to become a FIFA Partner.

On the occasion of the announcement, FIFA President Gianni Infantino said, “QatarEnergy is joining FIFA in this important FIFA World Cup year, and we are delighted to welcome them, as they share our excitement and enthusiasm for this first FIFA World Cup organised in the Arab world. This year’s tournament will expand football’s reach and shine a light on the region, bringing different cultures from across the globe together in Qatar to enjoy the best football in the world in stunning state-of-the-art venues.”

Commenting on this occasion, His Excellency Mr Saad Sherida Al-Kaabi, the Minister of State for Energy Affairs, the President and CEO of QatarEnergy, said, “QatarEnergy is pleased to partner with FIFA again, this time in support of the iconic FIFA World Cup, which will be held in Qatar and the Middle East for the first time ever. This partnership is a reflection of our continued support of various sports activities, and of football in particular as the central attraction of the sporting world. We look forward to a very successful competition and to being part of the effort to welcome the world to Qatar.”

QatarEnergy is an integrated energy company, responsible for the development of cleaner energy resources as part of the energy transition in Qatar and beyond, and is the world leader in the production of LNG.

All global partnership positions for the FIFA World Cup 2022™ have now been allocated, with more announcements to be made in due course. Meanwhile only one Regional Supporter package remains available in the Middle East and Africa market, leaving a final opportunity for a company based in Qatar or the wider Gulf region to be associated with the FIFA World Cup 2022™.

The FIFA World Cup™ will be held from 21 November until 18 December 2022 across eight state-of-the-art stadiums. For tickets or more information, visit FIFA.com.

IFSC Capitalises On Soaring Popularity Of Climbing To Agree Three-Year Deal With Discovery

Sport Climbing will be brought to millions of people across Europe after the International Federation of Sport Climbing (IFSC) and Discovery Sports announced a new three-year partnership to broadcast all IFSC World Cup and World Championship events on discovery+, Eurosport App and Eurosport’s linear channels.

In the lead up to Olympic Games Paris 2024, Discovery’s year-round approach to storytelling will further boost the popularity of Sport Climbing, telling the stories of the athletes and raising their profiles as the faces of the sport, taking it to new audiences across the continent. In addition, the appeal of climbing to broader audiences beyond sport makes it a natural fit for discovery+ with the streaming platform’s wide-ranging offering appealing to viewers of lifestyle and entertainment content.

IFSC President Marco Scolaris said:

“More than anything, our agreement with Discovery will raise the profile of our sport and our athletes, which should result in greater sponsorship opportunities for all climbers around the world,” said Scolaris.

“We are confident that partnering with Discovery will help solidify our position as one of the fastest-growing Olympic sports and, thanks to the greater exposure, will lead more and more people to become interested in not only watching Climbing, but also trying it out.”

Trojan Paillot, VP Sports Rights Acquisition and Syndication at Discovery Sports, said:

“Sport Climbing proved incredibly popular with audiences watching across our platforms during the Olympic Games in Tokyo last year, proving attractive to new and different audiences than some of those who already enjoy watching the sport and demonstrating its potential for engagement and growth.

“We are delighted to be able to showcase the best of the sport for the next three years on discovery+ and Eurosport’s channels and platforms. Discovery has built an enviable reputation for helping to grow sports and events and taking them to wider audiences and we look forward to taking this sport to more people across Europe in the lead-up to Paris 2024.”

The 2022 IFSC World Cup Series starts with the IFSC Boulder World Cup in Meiringen, Switzerland, scheduled from 8 to 10 April in the eastern Bernese Oberland region of Switzerland. The IFSC will continue its delayed free streaming of events via The Olympic Channel, to be shown 24 hours after the end of each live round within each event.

The full schedule for the 2022 IFSC World Cup Series:
8-10 April – Meiringen (SUI) – Boulder
6-8 May – Seoul (KOR) – Boulder, Speed
20-22 May – Salt Lake City (USA) – Boulder
27-29 May – Salt Lake City (USA) – Boulder, Speed
10-12 June – Brixen (ITA) – Boulder
22-25 June – Innsbruck (AUT) – Boulder, Lead
30 June-2 July – Villars (SUI) – Lead, Speed
8-10 July – Chamonix (FRA) – Lead, Speed
22-23 July – Briançon (FRA) – Lead
2-3 September – Koper (SLO) – Lead
24-26 September – Jakarta (INA) – Lead, Speed
30 September-2 October – Wujiang (CHN) – Lead, Speed
6-9 October – Chongqing (CHN) – Boulder & Lead
October – TBD location in Japan – Boulder

SailGP And NEAR Unveil Multi-Year, Global League Partnership

SailGP, one of the world’s fastest growing sports properties and NEAR, a leading carbon-neutral, community-driven blockchain development platform, today announced a multi-year groundbreaking partnership. As part of the partnership, SailGP will explore the sale of a new team to a DAO launched on the NEAR Protocol – a first-of-its-kind community engagement and activation platform in professional sports. The historic partnership will enable fans and cryptocurrency enthusiasts to engage and access their favorite teams, athletes and events like never before. 

The DAO community members may determine athlete selection, team management, commercialization options, operations and team strategy. Operating under the structure of the current SailGP Teams’ Participation Agreement, the DAO team could join the SailGP starting line-up as early as Season 4 in 2023, subject to compliance with all applicable laws and regulations.

A DAO (Decentralized Autonomous Organization) is an organization that is community-owned and whose financial transactions and rules of engagement are stored on a blockchain. While historically companies are managed from the top down, DAOs are communally governed and managed. Decisions are based on the community and determined by proposals and voting to ensure community members have the ability to directly influence the DAO’s direction. 

In addition to the DAO, this new global partnership will enable NEAR to leverage SailGP events worldwide and educate its rapidly growing community of developers, technologists and platform companies on the capabilities of NEAR.

Together NEAR and SailGP will focus on initiatives including: 

  • Integrated Technology and R&D: Across DAOs, ticketing, NFTs, app integration, and gaming, NEAR will leverage the global SailGP technology platform to develop real-world IP and web3 applications across fan engagement, data delivery and management, and league management.
  • Global Web3 Community Development: NEAR is committed to transitioning traditional industries to web3, providing the world’s most advanced, secure and scalable blockchain platform. These initiatives, experiences and activations will take place at global SailGP events for new and existing community members. 

SailGP Founder Larry Ellison said: “We welcome NEAR to the SailGP family and we are looking forward to them participating in the most exciting racing on-water, featuring the world’s best sailors.”
The​​ NEAR and SailGP partnership will provide an opportunity to educate millions of fans on-site and across SailGP platforms globally on the potential of web3. 

Marieke Flament, CEO of the NEAR Foundation, the non-for profit entity that oversees development on the NEAR blockchain, said: “Our mission is to enable community-driven innovation to benefit people around the world, and this partnership is a fantastic example of exactly that. We are ushering in a brand-new era of entertainment by combining sports and technology to elevate the fan experience to a level that has never been seen before, and we’re proud to be leading the way alongside a like-minded organization that shares our core values and vision.”

IMG, SailGP’s global agency for sponsorship, media rights and host venue rights, helped facilitate the partnership. IMG is part of Endeavor, a strategic investor in SailGP. 

Mark Shapiro, President of Endeavor, said: “This deal presents an exciting opportunity to change how fans can directly influence and participate in the sports they love. We are proud to have brokered this ground-breaking partnership which is the culmination of what happens when sport, technology and entertainment collide.”

BYJU’S Announced As Official Sponsor Of FIFA World Cup Qatar 2022

BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™.

Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan. “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.

“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”

Byju Raveendran, BYJU’S founder and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.” With 150 million learners around the world, BYJU’S has been a global leader in tech-driven, personalised and engaging educational content and products. Within a decade of its launch, the company has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.

With corporate headquarters in Bengaluru, India, and offices in 21 countries, BYJU’S products are present in over 120 countries. They aim to instil curiosity in learning, create self-learners and aid in better learning outcomes. BYJU’S is changing the way students learn and teachers teach through the unique blend of digital and physical learning along with cutting-edge innovations in learning experiences.

Driven by its mission to enhance human potential, BYJU’S has already empowered 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in its home country by 2025.

The FIFA World Cup Qatar 2022 will take place from 21 November to 18 December 2022. For more information, visit FIFA.com.

McLaren Racing Announces Extended And Expanded Partnership With Cisco

McLaren Racing today announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022.

Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, collaboration and more.

Cisco and McLaren will collaborate to explore and pilot new and emerging technologies, including Wi-Fi 6E to enable fast and reliable connectivity both on race day and at the team’s headquarters.

The extension builds on the existing relationship with Webex by Cisco as the McLaren Formula 1 team’s Official Collaboration Partner. McLaren will continue to leverage Webex’s industry-leading suite of cloud-based collaboration tools and emerging technology solutions such as Webex Hologram, overcoming geographical boundaries to bring fans and partners around the world closer to the team.

Webex branding will be carried on the McLaren MCL36 race cars, and on the race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.

Claire Cronin, Chief Marketing Officer, McLaren Racing, said:

“Cisco has been an incredible partner to McLaren Racing, and we are delighted to extend and grow this relationship long-term. Webex technology is embedded throughout our team’s operations, helping us be connected and agile with our people who operate at race pace around the globe.

“As we enter a new chapter of our partnership, we will continue to drive innovation with an expansion of Cisco’s capabilities available to us.”

Carrie Palin, Senior Vice President and Chief Marketing Officer, Cisco, said:

“As a marquee team in one of the fastest growing sports in popularity globally, we are proud to expand our relationship with McLaren Racing and bring to bear our full portfolio of technology and talent to help the team achieve even greater success.

“McLaren Racing shares our unceasing commitment to innovation, and we believe that together we can push the boundaries of what’s possible in order to develop the most connected F1 team in history.”