IMG Acquires Mutua Madrid Open And Acciona Open de España
April 1, 2022
IMG, an Endeavor company and global leader in sports, events, media and fashion, today announced it has completed its purchase of the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament from Super Slam Ltd and its affiliates.
One of nine ATP Masters 1000 and four WTA 1000 Mandatory events, the Mutua Madrid Open joins IMG’s roster of leading tennis tournaments, including the Miami Open and several other ATP and WTA events.
With the close of the acquisition, Madrid Trophy Promotion SLU (MTP), the Spanish entity that operates the tournament, is now part of IMG, with MTP’s CEO and tournament director Gerard Tsobanian serving as Senior Vice President, Tennis Events, IMG. Tsobanian and his team continue to oversee the day-to-day running of the Mutua Madrid Open as part of IMG’s global tennis events division led by Gavin Forbes.
Sam Zussman, Co-President of Media and Events at IMG, said: “We are proud to add the Mutua Madrid Open and Acciona Open de España to our portfolio. Drawing on our long history in tennis and golf and the MTP team’s expertise, we will build these events into even more unique and remarkable experiences for players, partners, and fans.”
The 20th anniversary edition of the tournament takes place this year from 26 April – 8 May at Caja Mágica in Madrid, Spain. The Mutua Madrid Open is one of two key clay court events leading up to Roland Garros and boasts an illustrious list of winners that includes Roger Federer, Serena Williams, Rafael Nadal, Petra Kvitová and Novak Djokovic.
MTP also runs the European Tour’s Acciona Open de España golf tournament, which IMG’s golf events division will now support. Founded in 1912, The Acciona Open de España (formerly the Spanish Open) is rich in history and typically takes place in October at the Club de Campo Villa de Madrid where it is broadcast to more than 120 countries.
