Tracked Spider Solutions Sponsor Castleford Tigers

English Rugby League club, Castleford Tigers have announced a new sponsorship agreement with Tracked Spider Solutions.

As part of the agreement, Tracked Spider Solutions will feature on pitch side advertising boards at the Wish Communications Stadium.

Chris Taylor, Owner of Tracked Spider Solutions said: “I am a lifelong supporter of Castleford Tigers and since starting my own business I haven’t really had too much time to attend games, but I’m over to moon to now support the Club commercially.

“We are also delighted to be a part of Castleford Tigers – I used to come to see the stars of the past on a regular basis so I’m thrilled that we can help be a part of the next generation of players coming through the ranks at Cas.

“We are sure that this commercial agreement will provide exposure for our business and we’re looking forward to developing a fruitful relationship over the coming years.”

Castleford Tigers Commercial Director, Mark Grattan said: “We are delighted to have Tracked Spider Solutions as part of our sponsor family.

“They have already provided a great service to the Club and look forward to working closely with Chris and his team in the future.”

America’s Cup Gets Official Restaurant Partner

Levy Restaurants has been selected as Official Restaurant Partner for the 2013 America’s Cup. 

Over the course of the “Summer of Racing, erectile ” guests will enjoy a wide range of entertainment, arthritis dining and shopping options, from concerts in the Pavilion, to the PUMA YARD Bar, the pop-up America’s Cup Sports Bar with famed mixologist Scott Beattie, the Napa Valley Wine Lounge, the Nespresso Café, waterfront chalets, exclusive clubs and much more. New fans and sailing enthusiasts alike can expect the height of luxury, to a simple sip and snack along the Embarcadero, in a vibrant atmosphere while experiencing the action up close and personal as never before.

“The Bay Area is an idyllic backdrop for the rich heritage, fierce competition and progressive vision of the America’s Cup and we are honored to be a part of the tradition,” says Andy Lansing, President and CEO of Levy Restaurants. “Like-minded in our approach, we are pushing the boundaries of creativity and innovation by combining our restaurateur roots and depth of event expertise to transform the America’s Cup Park and the America’s Cup Village on Marina Green. We are excited to showcase our local partnerships and welcome visitors and residents to the new, unexpected dining experiences of the Embarcadero.”

Levy Restaurants will showcase the best of Bay Area ingredients, chefs, partners and artisans, including local legends Cowgirl Creamery, Dirty Girl Produce, Roli Roti and the Bi Rite Creamery and more, to celebrate truly authentic local flavors at the 2013 America’s Cup.

“We think it’s important for fans of the America’s Cup to come to our venues and enjoy a real San Francisco experience, including the food and drinks,” said Stephen Barclay, the CEO of the America’s Cup. “Levy Restaurants has the experience to deliver this for our fans through their commitment to promote local food producers and caterers.”

Cooper Tire Sponsors Nine MLB Teams

Tyre manufacturer, medstore Cooper Tire has revealed it will sponsor nine baseball teams this summer, including the New York Yankees, Los Angeles Dodgers, Chicago White Sox, Atlanta Braves, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals, Cincinnati Reds and Kansas City Royals.

Cooper Tire will be prominently featured in a mix of promotional efforts surrounding each team including exposure in stadium and fan areas, in-stadium video screens, and local market radio programs. Additionally, Cooper will sponsor fireworks displays for several teams, adding to the excitement of baseball.

As part of the national partnership, Cooper Tire is inviting fans to “Buy Four and Score!”. With the purchase of four qualifying Cooper tires from a participating Cooper Tire dealer, fans will score a voucher valid for four tickets to a select local game. Celebrating all of life’s road trips, Cooper Tire encourages baseball fans to catch the “Buy Four and Score!” promotion from July 1 – 31, 2013, with seven participating teams including the Los Angeles Dodgers, Chicago White Sox, Atlanta Braves, Philadelphia Phillies, San Diego Padres, St. Louis Cardinals and Kansas City Royals.

“These sponsorships are an enjoyable way for fans to connect with the Cooper brand while enjoying their favorite baseball team,” said Hal Gardner, Cooper Tire’s Vice President of Marketing Communications and Market Intelligence. “By creating an engaging experience for baseball fans, Cooper Tire is driving excitement for America’s favorite pastime and encouraging consumers to enjoy summer while spending quality time with friends and family.”

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Deutsche Bank Enters Italian Soccer Market with Inter Milan Sponsorship

Global banking giant, Deutsche Bank has announced it will become Internazionale’s new Top Sponsor after a partnership agreement was signed today.

The German company, whose second biggest European market is in Italy, has taken its first step into the world of Italian football.

FC Internazionale chief executive Marco Fassone (pictured right) expressed his delight with the arrangement: “We have a highly reliable partner with whom we can share strategies for the benefit of our fans. Deutsche Bank’s interest in Inter and its new commercial policy which resulted in the signing of this agreement is a demonstration of esteem in our regard. We are proud to be the only Italian football club that has such a highly renowned partner – active in Italy since 1977 – as our Official Bank.”

One of the effects of the partnership will be a series of benefits for Inter fans in terms of financial and banking services. The first is the financing of 2013/14 season tickets, for which supporters can subscribe at ‘Solo Inter’ in Via Berchet 1 and ‘Pirelli Corso Venezia’ in Milan. 

Flavio Valeri (pictured left), Chief Country Officer for Deutsche Bank Italia, said: “It is with great pride that we can announce the start of our partnership with Inter today. This is an important step for our institute: for the first time since we began operating in Italy 30 years ago we are now the sponsor of a football club. This is a further sign of Deutsche Bank Group’s commitment to Italy.”

The Serie A club which finished a lowly ninth place in the league is currenty sponsored by TIM, Volvo, Oknoplast, Trentino and has Pirelli as a shirt sponsor and Nike as a kit supplier.

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Qatar Airways Title Sponsor Barcelona’s Summer Tour to Asia

Qatar Airways, clinic have announced they will be the title sponsor FC Barcelona’s Summer tour of Asia in August.

The carrier, which will become the club’s main world sponsor on July 1, will sponsor the La Liga chmapions as they play matches in Bangkok on the 7th against the Thai national team and another in Malaysia on the 10th in Kuala Lumpur against a selection of the best players in the country.

This will be Barça’s first ever trip to Malaysia, but the team is returning to Thailand after previously playing a friendly there in 2002. There is huge expectation about the chance to see the Barça stars in action and both stadiums are expected to be packed for the games, namely the Rajamangala national stadium in Bangkok and the Bukit Jalil national stadium in Kuala Lumpur, with the capacity for 50,000 and 100,000 spectators, respectively.

Sandro Rosell, president of FC Barcelona, commented on the deal: “We are very much looking forward to seeing our Thai friends again and returning to their country for the first time in more than ten years. This tour will also enable us to visit Malaysia for the first time, where we know we have a lot of dedicated supporters. We want to feel close to them, especially the children, and for them to enjoy the team and our players, and get to know our club better, a club unlike any other in the world, and also our country. We thank Qatar Airways for their support, as we visit these fans that have dreamed for long about the chance to see our players live.”

Chief Executive Officer of Qatar Airways, Al Baker, added: “We are happy to be able to work with our partner, FC Barcelona, to arrange this trip to one of the parts of the world where there are the most fans. Both fans of Qatar Airways and Barça can expect to see pride and passion in everything we strive to do as individual organisations and as partners. We are excited about forming part of the FC Barcelona family and welcoming the club into our own.”

Magic Marine Joins Olympic Skiff Classes as Official Clothing Supplier

The International 49er and 49er FX Classes have anounced a long term partnership with Magic Marine, apoplectic which sees the renowned sailing apparel manufacturer become Official Clothing Partner to the Olympic skiff classes.  

The partnership will be officially launched at the 49er and 49erFX European Championships, order the first major event of the 2012-2016 Olympic Quadrennial, for sale which get underway in Aarhus, Denmark from 2nd to 7th of July 2013. The next event on the programme will be the 49er and 49erFX Worlds in Marseille, France from 21st to 29th of September 2013. 

Confirming the partnership, Carrie Howe, Magic Marine’s Marketing Director said, “It feels like a great recognition of the strength and value of the technical sailing clothing Magic Marine has developed. The 49er and 49er FX Classes are a perfect fit and an appealing global sailing brand that will be great to work with. The start of an Olympic quadrennial is a great time to increase our commitment to Olympic Sailing and to add our support to the exciting world of skiff sailing. We are looking forward to racing with the 49er and 49erFX Classes and playing our part in backing Olympic sailing over the coming years.” 

The sponsorship partnership will see the Magic Marine brand appear at all Championship venues, on the Championship websites, social media, media communications and across video distribution channels. Magic Marine will provide the 49er and 49erFX Class and sailors with a range of apparel and equipment and will also sponsor three of the top teams in each class. Magic Marine will also be offering on-site Championship merchandising.

“The International 49er and 49erFX Classes share a brand philosophy with Magic Marine,” commented Ben Remocker, Managing Director of the 49er and 49erFX Classes. “We share a passion for sailing and both partners aim to offer technical excellence and an innovative approach to the sport, whether at the forefront of showcasing Olympic Sailing or equipping Olympic athletes with the technical clothing they need to deliver their best performances around the race track. The 49er and 49erFX Classes are proud to partner with Magic Marine.”

Speedco Sponsors JR Motorsports’ Regan Smith at Chicagoland Speedway

JR Motorsports announced today that Speedco Truck Lube and Tires will sponsor Regan Smith’s No. 7 Chevrolet Camaro in the July 21 NASCAR Nationwide Series race at Chicagoland Speedway.

Smith is the current Nationwide Series point leader. He is eight points ahead of second-place Sam Hornish Jr. heading into Friday night’s race at Daytona International Speedway.

The addition of Speedco to the primary sponsorship line-up of the No. 7 team is an expansion of an already prosperous partnership. With Speedco’s backing, medicine JR Motorsports produced its first championship as a company last season when Josh Berry took the track title at Motor Mile Speedway (Radford, click Va.). Speedco also serves as a full-season associate sponsor on both JR Motorsports’ Nationwide entries.

Speedco is a national company that specializes in quick lubes and tire services for the trucking industry. There are more than 51 Speedco stations across the country.

“Speedco is a strong supporter of our racing programs on multiple levels,” said Kelley Earnhardt Miller, co-owner and general manager of JR Motorsports. “This is a great example of a partner growing along with our company. Speedco was initially involved with the late model team, and out of that relationship, they’ve expanded into our Nationwide Series program. With Regan’s two wins already this season, I think we’re all excited at our chances to visit victory lane with Speedco in Chicago.”

Smith has led the Nationwide Series points race since his win at Talladega Superspeedway on May 4. He added another victory two weeks ago at Michigan. For the season, Smith has two victories, four top-5s and 11 top-10 finishes.

“It’s an honor to be part of the JR Motorsports team,” said Mark Clark, Speedco president and CEO. “This is an exciting new step for Speedco. Our expanded partnership is a great opportunity for our company to get further involved in the Nationwide Series and we’re thrilled to be part of a winning team.”

The July 21 event at Chicagoland Speedway is a stand-alone weekend for the Nationwide Series and marks the first of two annual races at the 1.5-mile facility.

P&N Bank Extend Perth Wildcats Sponsorship

Banking institute, P&N Bank have announced they have renewed their platinum partnership with National Basketball League’s Perth Wildcats for two further years.

As part of the new agreement, P&N Bank will continue to be the club’s official membership partner as well other in-game branding and activation.

After an internal rebrand earlier this year, their new eye-catching logo will also feature on the digital signs at all Perth Wildcats home games.

Perth Wildcats managing director Nick Marvin commented on the deal: “We are delighted to have P&N Bank back on board for the next two seasons as our official membership partner as they understand, like the Perth Wildcats, how important it is to offer a high-quality service to members,” he said.

“P&N Bank are a local organisation who offer strong support to the Perth community and their involvement with our club will be a very important part of our ongoing success.”

P&N Bank chief executive officer Fred Huis added: “P&N Bank is WA’s largest home-grown bank so it is very pleasing to be closely aligned with a truly West Australian icon like the Perth Wildcats,” he said.

“At P&N Bank we are all about delivering a unique and outstanding service to our members, because much like the Wildcats, our members are the most important part of our organisation.”

ANCO Becomes Official Wiper Blader of NHL

ANCO Wipers, has become the official wiper blade of the National Hockey League (NHL).

“This partnership is the first of its kind within the wiper category and an ideal fit for the ANCO brand,” said Michael Proud, director of marketing, North America, Federal-Mogul. “The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper selling seasons. ANCO will feature carefully targeted programs and merchandising tools aimed at driving consumers to the brand.”

As the league’s official wiper blade, the ANCO brand will sponsor a variety of special events throughout the 2013-14 NHL season and will be featured in an array of NHL broadcast, online and social media advertising and other promotional activities. These programs will be closely aligned with national and local ANCO offers designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading ANCO products.

“Fans have just finished watching a thrilling Stanley Cup Final, which was the most-watched on record, and are already looking forward to the next season,” Proud said. “The NHL is hotter than ever and is extending its reach through national, online, social and local media. This partnership couldn’t happen at a better time for the sport and ANCO.”

“The NHL season aligns perfectly with the key selling periods for ANCO, and retail activations around our big event platforms will mobilize our fans and ANCO consumers alike,” said Mike Callanan, senior director of integrated sales, NHL. “This, coupled with support of our broadcast partners and NHL-controlled media assets, will provide a deeper engagement with the NHL’s highly desirable fan demographic.”

Ecolab Named Official Hygiene Supplier for 2013 FISU Universiade Games

Ecolab, nurse the global leader in water, malady hygiene and energy technologies, will serve as an official hygiene supplier for the 2013 FISU Universiade Games, July 6-17, in Kazan, Russia.

More than 100,000 student athletes, spectators and volunteers from more than 170 countries will visit Kazan for the Universiade.

“Ecolab will deploy its leading products and sales-and-service team to sporting venues and the student village in Kazan to advise and work with cleaning service providers to help ensure that the 2013 Universiade is a clean, safe and healthy event,” said Vaclav Harant, Ecolab vice president and general manager, Russia and CIS. “Our on-site team will provide solutions for spotless sporting venues, safe food service and clean and healthy guest rooms.”

During the 2013 Universiade Games, Ecolab is providing food safety, cleaning and sanitation products and equipment as well as training and on-site service to local partners.

“We believe in the power of the Games to inspire the next generation of athletes and leaders, and we look forward to a great competition in Kazan,” added Harant.

The Universiade is the only summer multi-sport event in the world where students from around the globe compete athletically and academically. This international sporting and cultural festival is staged every two years in a different city.