Shellback Named Official Rum Supplier of Oracle Team USA at America’s Cup

Shellback Rum has been announced as the Official Rum Supplier of Oracle Team USA, defender of the 34th America’s Cup.

As a proud sponsor of the defending America’s Cup champions, Shellback Rum will launch a series of events celebrating yacht racing, all culminating at the America’s Cup Finals, September 7-21.

“Oracle Team USA  is pleased to team up with Shellback Rum, a brand whose nautical heritage and Shellback namesake naturally aligns with our sport, goals and passion for adventure,” said Grant Summer, General Manager of Oracle Team USA. “Oracle Team USA strives for progression in competitive sailing as Shellback does in the rum category – it is a natural fit.”

The sponsorship coincides with Shellback Rum activations nationwide featuring simulated boat races inspired by Oracle Team USA, opportunities to design branded “Shellbacker” boat shoes and samplings of signature cocktails featuring Shellback Rum, the Official Rum Supplier of Oracle Team USA.

This September, San Francisco will host the 34th edition of the America’s Cup, the oldest trophy in international sports, on state-of-the-art AC72 racing yachts, a new racing race format and extensive television and online coverage.