British Cycling have extended their deal with Madison with the cycling parts manufacturer continuing its role as an official supplier for the organisation.

The partnership will extend the working relationship which was first formalised in 2009 through the Shimano brand. Following cycling’s success at London 2012 the new agreement will now run under the Madison brand until beyond Rio 2016.

The extended relationship allows British Cycling access to products from across the Madison stable of brands to support the development of the Great Britain Cycling Team. Madison will also be supporting British Cycling through participation programmes, apoplectic the ongoing membership drive and additional initiatives such as the Insight Zone.

British Cycling’s Chief Executive, medicine Ian Drake, pills commented on the deal: “Madison is the market-leading cycle products distributor in the UK and we are looking forward to a further four years of partnership on the road to success in Rio.

“Our membership has just reached the 75,000 milestone and the additional support brought to British Cycling through this agreement further highlights the strength of the programmes we are running outside of the Great Britain Cycling Team.

“Madison will be supporting the production of content for our online expertise resource – the Insight Zone – which is providing cyclingknowledge, tips and know-how to thousands of British Cycling members. They will also help us to continue to deliver grass roots cyclingopportunities for riders throughout the country.

“This relationship not only benefits British Cycling as an organisation, but also the sport of cycling at all levels.”

Madison’s Chief Executive, Dominic Langan, added: “It is with great pleasure that Madison announce our continued relationship with British Cycling. Over the past four years we have seen some remarkable feats from our home grown talent at national, international and Olympic level across a variety of disciplines and cyclingis now on the national agenda like never before.

“British Cycling have been instrumental in helping to nurture a cycling culture in the UK  and all of us at Madison are extremely proud to help support our athletes through to the 2016 Rio Olympics and beyond.”

Turkish Airlines has come on board with the Aberdeen Asset Management Scottish Open as an official sponsor.

The one-year agreement further enhances Turkish Airlines’ relationship with The European Tour and sees the luxury airline join 15 other companies as official sponsors for the tournament, medicine which takes place at the magnificent Castle Stuart Golf Links near Inverness in the north of Scotland from July 11-14.

Turkish Airlines flies to over 100 countries and over 200 destinations and has been voted by the 18 million people surveyed by SKY TRAX as the best airline in Europe for the past three years. It was announced at Wentworth Club earlier in the season as the title sponsor of the new Turkish Airlines Open in November in Antalya, impotent Turkey.

Faruk Cizmecioglu, Chief of Marketing of Turkish Airlines said: “We are thrilled to be a sponsor of the Aberdeen Asset Management Scottish Open in what promises to be a highly-contested event.  Sport, and particularly golf, is a strategic area and enables us to engage with the right audiences.  We have selected a few key tournaments to sponsor this year, which lead up to our own event, the Turkish Airlines Open. We are extremely passionate and committed to the sport and feel that golf is the perfect platform to raise our profile and grow our brand.”

Peter Adams, Championship Director of the Aberdeen Asset Management Scottish Open, said: “We are delighted that Turkish Airlines have chosen to support the Aberdeen Asset Management Scottish Open, and we look forward to having their representatives with us at Castle Stuart this week.

“We have already, earlier this year, recognised the superb support Turkish Airlines has given to the brand new Turkish Airlines Open, which will form part of our ‘Final Series’ at the end of the year, and this is a further illustration of their growing support of The European Tour as a whole.”

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John Deere, one of the largest manufacturers of agricultural machinery, have announced they will be the official supplier of golf course machinery for The 2015 Solheim Cup.

The competition is the highlight of the 2015 female golf sporting calendar in Germany with the 12 best selected female golf players from both Europe and the United States join together to compete for the prestigious Solheim Cup at St. Leon-Rot Golf Club in Germany from September 18^th-20^th, 2015.

Through the agreement with the Ladies European Tour (LET) and St. Leon-Rot Golf Club, the 2015 Solheim Cup will be supported by John Deere machinery and services through the company’s European dealer network.

“The Ladies European Tour is pleased to extend its relationship with John Deere, which has been an excellent partner during the past 6 years. Our experiences working with them during the 2011 Solheim Cup in Ireland have driven us to want to partner with them again,” said Mark Casey, Director of Operations for the LET and Director of The Solheim Cup.

“We know the enduring strength of the John Deere brand is based on the quality of its products and customer service by experience, therefore we are delighted to have John Deere as a strong partner on board,” said Eicko Schulz-Hanssen, General Manager of St. Leon-Rot Golf Club and Promoter of the 2015 Solheim Cup.

Karsten Biber, Deere & Company’s manager of sales and marketing for turf products in Europe, said: “We are very pleased to add The 2015 Solheim Cup and the 2015 PING Junior Solheim Cup to what has already been a fruitful relationship with the Ladies European Tour. Particularly because the 2015 Cup will take place at the St. Leon-Rot Golf Club, close to Deere & Company’s European headquarters in Mannheim, Germany and the German sales branch.”

Danish footwear supplier ECCO have announced they have renewed their sponsorship deal with PGA Tour professional Fred Couples.

Couples, a 2013 inductee into the World Golf Hall of Fame who was recently named “The Coolest Golfer of All Time” by Golf Digest, will continue to be featured in ECCO marketing initiatives. He currently ranks third in Charles Schwab Cup Points on the Champions Tour, having recorded six top-10s in his first seven tournaments of the year.

“Before ECCO, I was always a very traditional shoe guy, but now really all I put on are the Golf Street and BIOM Hybrid styles,” says Couples. “They’ve both got a great look, are so comfortable and provide the traction and stability I need when competing. Plus, I love that I can wear them all the way from my house to the golf course and back. I’m looking forward to playing many more years in my ECCOs.”

Couples has captured 15 PGA Tour titles, including the 1992 Masters. His other notable achievements include winning the 1984 and 1996 PLAYERS Championships, twice earning PGA Tour Player of the Year and Vardon Trophy honors in the same season (’91, ’92), and becoming the first American to reach No. 1 in the Official World Golf Rankings (six years after the system debuted).

Since joining the Champions Tour in 2011, Couples has won eight titles, highlighted by the 2012 Senior Open Championship and 2011 Senior Players Championship.

“Fred’s been an amazing ambassador and for eight years has played a huge role in strengthening our position among the world’s most admired footwear brands,” says Jesper Thuen, ECCO Global Sponsorship and PR Manager – Golf. “In 2010, his choice to wear Golf Street at the Masters sparked the hybrid revolution that has forever altered the global footwear market.”

ECCO golf shoes are also worn in competition by Tour stars Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Marcel Siem, Stuart Appleby, Andreas Hartø, Wu Ashun, JB Hansen, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.

With the Ashes on the horizon betting firm William Hill has announced England cricket legend Andrew ‘Freddie’ Flintoff MBE as their new ambassador. 

Freddie comes on board as one of our official sporting ambassadors – alongside football star-turned-pundit Robbie Savage and 2010 Grand National winner AP McCoy – in time for the start of the eagerly awaited Ashes series, symptoms which kicks off at Nottingham’s Trent Bridge on July 10.

In his role, health he will help punters with cricket tips via our growing podcast service and promote William Hill products alongside a host of other activities to be confirmed.

Kristof Fahy, medic Chief Marketing Officer at William Hill, said: “I consider Freddie’s signing a huge coup. We are delighted he has joined us as we gear up for two Ashes series in six months.

“Make no mistake, he is an English icon who transcends the sport of cricket. When he talks, people listen – he is opinionated, deeply passionate about the game and instantly recognisable.

“Freddie has been there and done it and we cannot wait to start working with him – he perfectly embodies what we want from our ambassadors.”

Freddie, who has 1.2m Twitter followers, added: “This is a great time to join William Hill – it is a double Ashes year and it could be one of the best years in English cricket history.

“I am chuffed to bits that I’ll be working with such an iconic British sporting brand – the people have been so welcoming and are clearly just as sports-daft as I am, so bring it on!”

The former Lancashire all-rounder shot to national prominence with a series of stunning displays in England’s memorable 2005 Ashes, in which he became the first Englishman to score more than 400 runs and take over 20 wickets in a single Ashes series.

Russian airline, Aeroflot has announced they will be the Official Carrier of Manchester United replacing Turkish Airlines.

This partnership marks the club’s first commercial venture in Russia – an expanding market it is keen to explore further and where it has close to 18 million followers.

As the Official Carrier of Manchester United, Aeroflot will provide the English Premier League champions with strategic advice on travel for the team and club representatives.

Aeroflot has 137 planes and one of the youngest fleets in Europe, with an average age of five to six years and in 2012, the Group provided an outstanding travel experience to its 27.5 million passengers. 

Manchester United group managing director, Richard Arnold commented: “Manchester United and Aeroflot share several core values and we are pleased to be welcoming such a high quality company as a sponsor.  Like the club, Aeroflot demonstrates team work, quality and a pride in its heritage, whilst still embracing new technologies and innovation.

“Aeroflot is celebrating its 90th birthday this year, but has already impressed us with its youthful energy.  We look forward to developing a meaningful partnership with them and reaching our fans in innovative and rewarding ways.”

This confirmed United ending their association with Turkish Airlines who has sponsored the Premier League champions since 2010. Before Turkish Airlines, Air Asia had sponsored United in that category.

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