USA Triathlon have announced they have renewed its partnership with Silver-Level Sponsor TrainingPeaks through 2016.

The agreement will provide unique discounts for USA Triathlon annual members and certified coaches, as well as support for a number of the National Governing Body’s programs.

As the complete web, mobile and desktop solution for triathlon training and racing, TrainingPeaks is designated as the official training software of USA Triathlon. In this role, TrainingPeaks will continue to provide training and nutrition tracking, analysis and planning capabilities to athletes and coaches.

USA Triathlon annual members and certified clubs are eligible for a 20 percent discount on TrainingPeaks Premium Athlete Edition subscriptions, while certified coaches receive up to a 20 percent discount on TrainingPeaks Coach Edition monthly subscription fees. All USA Triathlon members can utilize complimentary TrainingPeaks Basic Athlete Edition accounts to track workouts and analyze training data.

Through this renewed agreement, TrainingPeaks will also create starter training plans for participants of USA Triathlon’s Age Group, Collegiate, Junior & Youth and Duathlon National Championships and participants of USA Triathlon Retro Series events.

Additionally, TrainingPeaks will begin providing Premium Athlete Edition subscriptions to overall winners at select USA Triathlon-owned National Championships, Athletes of the Year and National Club Challenge award winners. Athletes and coaches on select U.S. National and Development Teams will also receive the benefit of using TrainingPeaks to achieve their goals.

“Training for three sports and racing all three competitively adds a level of complexity and time demand to the already difficult lifestyle of an endurance athlete. To achieve your triathlon goals, you need a plan, you need to monitor your progress, and you need some level of analysis to see how to most wisely utilize your limited time to train,” said TrainingPeaks Co-Founder and Chief Evangelist Dirk Friel. “TrainingPeaks has been helping USA Triathlon athletes to track, analyze and plan their season since 2006. It’s a system that’s been proven by the elite and Olympic teams. Age-groupers at any level who are ready to commit to their own goals will benefit from bringing science and coaching to their training.”

“TrainingPeaks is the leading way for a triathlete to track and analyze swim, bike and run miles, allowing our many motivated members to accomplish their multisport goals,” said Chuck Menke, USA Triathlon Marketing & Communications Director. “We are thrilled to renew this partnership and provide multisport athletes with customized, comprehensive plans to take their training and racing to the next level.”

English Rugby League club, prostate | Castleford Tigers have announced a new sponsorship deal with local taxi firm, Arrow Cars.

As part of the agreement Arrow Cars will feature on sponsor signs around the Wish Communications Stadium.

Sonya Embling, Owner of Arrow Cars said: “As lifelong supporters of Castleford Tigers we are delighted to continue supporting the Club through a new sponsorship agreement.

“We are proud to support the Castleford area and provide the cheapest taxi service in town. We are sure that being associated with the Club will increase our profile and exposure of our 24 hour services, mini busses and UK airport services.”

Castleford Tigers Commercial Manager, Richard Pell added: “We are delighted to have Arrow Cars on board as one of our sponsors.

“Their values of being committed to providing the best possible service to the Castleford community align with ours.”

English thoroughbred horseracing venue Nottingham Racecourse has announced online gaming operator 32Red will sponsor a number of races at the venue.

Last month saw the Gibraltar-based firm agree shirt sponsorship deals with British football clubs Newport County and Crawley Town while the latest arrangement will see it support the entire race card on July 19 while additionally sponsoring a trio of meetings in October.

The deal with the Colwick Park venue also follows similar deals with Newmarket Racecourses and Market Rasen Racecourse, which, like Nottingham Racecourse, are part of the Jockey Club Racecourses network, and takes the operator’s UK horseracing sponsorship portfolio to over 1,500 races since 2004.

“This is exciting news for Nottingham and I am absolutely delighted to welcome 32Red’s chief executive, Ed Ware, and his team to Colwick Park,” said Pip Kirkby, general manager for Nottingham Racecourse. “We are very much looking forward to progressing our relationship and ensuring this sponsorship works well for all involved.”

Lipton Iced Tea has been announced as the official iced tea of Major League Baseball (MLB) after a new marketing campaign was launched.

Lipton Iced tea, who have also partnered with New York Yankees Relief Pitcher David Robertson, launched their own fan wave called the Lipton Rally Wave.

Lipton and MLB will initiate the ceremonial first Lipton Rally Wave at Citi Field during tonight’s 2013 Chevrolet Home Run Derby. 

“I’m excited to team up with Lipton Iced Tea to help bring the ‘wave’ back to ballparks around the country this season,” saidDavid Robertson, 2011 MLB All-Star, World Series Champion and Relief Pitcher for the New York Yankees. “The Lipton Rally Wave brings so much energy to the stadium and is a great way to liven up the game.”

“Baseball is the perfect summertime activity, and the ‘wave’ gives players and fans alike an uplifting rush of energy and excitement,” said Linda Bethea, Senior Director of Marketing, Pepsi Lipton Tea Partnership. “For that reason, we’re thrilled to partner the refreshing and uplifting taste of Lipton Iced Tea, America’s number one portfolio of teas, with America’s favorite pastime. Together, Lipton & MLB are celebrating this iconic game day activity tonight at the 2013 Chevrolet Home Run Derby and at ballparks across the nation this season.”

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Australian A-League team Perth Glory have announced Healthway as a major sponsor for the 2013/14 and 2014/15 seasons.

The new partnership means that the Perth Glory Football Club will be the proud ambassadors of LiveLighter, which Healthway promotes in conjunction with the Heart Foundation, and will be actively communicating key health messages aimed at reducing the incidence of obesity, which is now a very serious concern in the WA community.

Perth Glory players will carry the LiveLighter message, which Healthway promotes in conjunction with the Heart Foundation, on the back of their playing shirts and promote the health message through other sponsorship benefits such as stadium signage, exclusive promotions at two home games plus logos on all marketing and communications material. The LiveLighter message will also be promoted through Perth Glory’s Youth League team.

The Chair of Healthway’s Board, Dr Rosanna Capolingua, said: “It’s great to see sports come on board with us to promote health as they realise the important role they have in the community as role models, especially for young kids.

“Perth Glory deserves credit for being prepared to leave junk food promotions behind as the team partners with Healthway to promote the LiveLighter health message which aims to encourage West Australians to live a healthier lifestyle.

“Healthway sponsors sport to promote health messages that encourage West Australians to be healthier,” Dr Capolingua said.

“We are therefore extremely pleased to note that very recent research at The University of WA has found over seven out of ten people who attend a Healthway sponsored event are aware of the health message promoted there and one in every six people who attend take relevant action to improve their health as a result.

“On that basis, I am looking forward to seeing many Perth Glory fans making changes to their diet to maintain a healthy weight which will help them avoid serious health issues including diabetes, heart disease and some types of cancer.”

Glory General Manager, Anthony Radich, said: “As an organisation geared around the optimisation of performance we clearly understand that there is no place for an unhealthy diet and that being active and having a healthy diet is the best course for success.

“We hope to spread this message widely amongst the Glory faithful but more importantly to the WA community at large. We are highly delighted that Healthway has chosen to be part of the Perth Glory Football Club and we look forward to the commencement of a very long and productive relationship.”

The U.S. Ski and Snowboard Association, ailment the national governing body for Olympic skiing and snowboarding, unhealthy has announced a multi-year deal with RallyMe.com

The online fundraising platform will be the Official Crowdfunding Platform for the USSA, U.S. Ski Team, U.S. Snowboarding, and U.S. Freeskiing.

The innovative program is designed to help athletes raise funds to offset travel and training costs over and above the $20 million the USSA invests each year in athletic programs.

Luke Bodensteiner, Executive Vice President, Athletics, said: “With nearly 200 athletes in the USSA’s elite teams, a number of those athletes continue to fund some or all of their personal travel expenses. RallyMe provides a turnkey opportunity to assist athletes in funding those costs over and above the investment USSA makes each year in athlete performance and development.

Bill Kerig, CEO & Founder of RallyMe, added: “We’re honored to form this special relationship with the USSA and help further its Best in the World vision. USSA athletes have amazing personal stories that we can help them hone, share, and monetize. We created RallyMe to give athletes, teams and organizations a simple, yet powerful online tool to achieve their fundraising goals. Working with the USSA we can support more athletes achieving their dreams.”