Richard Childress Racing’s Dillon Gets New Brewery Sponsor

Richard Childress Racing has partnered with D.G Yuengling & Son to be a primary sponsor on the No. 3 Yuengling  Light Lager Chevrolet with driver Ty Dillon during the 2014 NASCAR Nationwide Series season.

The American brewery will be the primary sponsor on the RCR Chevrolet Camaro for eight races of the 2014 schedule. Yuengling Light Lager will be a key partner as Dillon moves full time to the Nationwide Series next season.

The announcement was made during the company’s annual meetings at their Pennsylvania headquarters. This is Yuengling’s first time partnering with a NASCAR team.

“The Yuengling Brewery is extremely proud to be partnered with a world-class organization like RCR for the 2014 Nationwide Season, allergist ” said Lou Romano
Director of Marketing and Wholesaler Development for Yuengling. “Both organizations are true American success stories exemplifying hard work, remedy family values and proven results. 

“Ty Dillon is a perfect match for us to help introduce our Light Lager brand to loyal NASCAR fans wherever Yuengling is sold. He’s not only a strong competitor on the track, but shares many of the same interests as Yuengling drinkers.  Ty is an avid sports fan, outdoor enthusiast and holds close family ties. 

“We also know and understand the legacy of the No. 3 to RCR and in NASCAR history, and are honored to have our brewery appear with that number on Ty’s car in 2014.”

Dillon is currently competing for the NASCAR Camping World Truck Series championship and has one victory to his credit this season. 

“I’m honored to be able to represent an iconic brand such as Yuengling,” said Dillon, who has eight-career Nationwide Series starts to his credit, to date. “I’m excited to share my first full year in the Nationwide Series with them as they venture into the sport for the first time this season.”

“They are family operated and America’s Oldest Brewery, something which fits our heritage at RCR. We think their family culture will make for a great partnership with the RCR and Childress family cultures. To say I’m looking forward to racing the No. 3 Yuengling Light Lager Chevrolet next year is an understatement.”

StubHub Expands FedExField Sponsorship with Naming Rights Deal

Ticketing platform StubHub has announced it has expanded its partnership with Washington Redskins’ home, FedExField, becoming the naming rights partner of one of the hospitality boxes.

The Official Fan-to-Fan Ticket Marketplace of FedExField will rename the Premium Club Level as the StubHub Club Level through 2018. StubHub was partners with the Washington Redskins from 2006 through 2011 and has been the official secondary ticketing partner of FedExField since 2011.

“FedExField has worked tirelessly over the years to earn the reputation as the premier entertainment venue in the Nation’s Capital. Whether pro or college football, international soccer, or major concerts, we strive to deliver the best possible experience for our attendees. Our expanded partnership with StubHub will allow our stadium to accomplish this goal for the foreseeable future,” said Michelle Modzeleski, Vice President of FedExField Special Events.

The StubHub Club Level is one of the largest premium club levels in professional sports and provides Premium Club members with the best seats in the house, VIP entrances, hundreds of flat screen televisions in climate controlled concourses, well-known restaurants and bars, concierge services, and exclusive parking privileges, as well as access to seats to other non-NFL events at FedExField.

With the expanded partnership, StubHub and FedExField will be adding new fan experience elements to the StubHub Club Level, including unique, interactive fan kiosks, which will allow fans to create a digital commemorative ticket at every event and share it socially, as well as other fan friendly FedExField-related content – all which will enhance the game day experience.

“We are thrilled to continue our long-standing partnership with FedExField,” said StubHub’s Geoff Lester, Managing Director, Partnerships and Business Development. “As we expand our role at the stadium, we look forward to working with FedExField to provide a truly memorable experience for every fan that steps foot on the StubHub Club Level.”

This announcement marks StubHub’s second naming rights agreement with a major league sports venue. On June 1, the company became the naming rights partner for StubHub Center, the home of Major League Soccer’s LA Galaxy and Chivas USA.

{jcomments on}

Hartlepool United Reveal Bartercard as New Shirt Sponsor

English League Two club Hartlepool United have announced business to business trade exchange Bartercard as their new away shirt sponsor. 

As part of the sponsorship deal, the Bartercard logo will feature on the Club’s away shirts, match-day programmes and perimeter advertising sites at The Vic for the next three seasons.

The deal provides Pools with Bartercard “Trade Pounds”. These Trade Pounds will be used within the Bartercard Exchange to allow the Club to cover the cost of its day-to-day business expenses, from accommodation and marketing to training, bookkeeping and promotional merchandise.

“Hartlepool United are proud to announce Bartercard as our official away shirt sponsor – the company has an excellent reputation for enabling businesses to thrive and we look forward to a successful partnership with them over the next three seasons,” said Chief Executive Russ Green.

Simon Barker, Bartercard UK CEO, added: “We’re delighted to be partnering with Hartlepool. The Club has a rich history, which includes launching the managerial career of one of the greatest English football managers of all time, Brian Clough.
“We’re very much looking forward to supporting the team over the seasons ahead.”

iSentia to Sponsor Australian Olympic Team for Sochi 2014 & Rio 2016 Olympics

iSentia, one of Asia Pacific’s leading media intelligence company has announced it will be the official supporter of the Australian Olympic Team for the Sochi 2014 Olympic Winter Games and the Rio 2016 Olympic Games.

iSentia supplies the Australian Olympic Committee (AOC) with up to the minute analysis of the Australian Team’s media coverage and provides our athletes with the latest news from home during the  games. It also supplies the AOC with specialist social media intelligence through its BuzzNumbers service.

iSentia will also be assisting the AOC by creating a Newsboost portal for the AOC to be made available for AOC media and agreed executives together with journalists using the service, providing the AOC with a dedicated online digital newsroom.

iSentia CEO John Croll said he was thrilled with the continued alignment: “Our staff are thrilled to be contributing to these unrivalled sporting events and to the success of the Australian Olympic team. As market leaders we share the goals of every athlete in constantly striving to improve, whatever the conditions and whatever the competition. We are continually inspired by their achievements and try to bring these elements into our own service.”

AOC president John Coates added: “Our Australian athletes are incredibly grateful for iSentia’s generous support. The media plays a key role at Games time, our athletes follow what is being reported in print, radio, television and particularly on social media platforms and having the support of such a professional group at iSentia is of great benefit to the athletes and the AOC.”

Schrock to Sponsor NASCAR’s Paul Menard at IRWIN Tools Night Race

Schrock Cabinetry has renewed its deal as leading sponsor of the No. 27 Schrock / Menards Chevrolet in the upcoming 2013 NASCAR Sprint Cup Series IRWIN Tools Night Race in Bristol, Tenn.on Aug. 24.

At the pedal is NASCAR driver No. 27 Paul Menard, who earned his first Sprint Cup victory for Richard Childress Racing at the Brickyard 400 in July 2011. He will be steering toward victory once again at the Bristol Motor Speedway.

Schrock Cabinetry, founded in 1961 as Schrock Brothers Manufacturing, specializes in making handcrafted cabinetry for homeowners. In 1998, Schrock became a part of a larger family of cabinetry brands under the leading cabinet manufacturer inNorth America, MasterBrand Cabinets, Inc. For the past five years, Schrock has aligned its like-minded reputation for precision and excellence with NASCAR as a leading car sponsor, alongside family-owned home improvement store Menards.

“Paul has consistently demonstrated that his speed and resilience knows no bounds. We’re very excited to be a part of the excitement as Paul and the No. 27 Schrock / Menards Chevrolet take to the track once again,” said David Randich, president at MasterBrand Cabinets. “We wish Paul and his team the best of luck in the upcoming race.”

Buffalo Bills Inks Hotel Deal with Ellicott Hospitality

The Buffalo Bills have announced today a partnership with Ellicott Hospitality a division of Ellicott Development Company.

As part of the agreement, treatment the Wyndham Garden Hotel & Residences at the Mosey will serve as the team hotel for all home games played at Ralph Wilson Stadium.

“Ellicott Development’s extensive presence and encompassing portfolio throughout the greater Western New York area makes this partnership a no-brainer for our organization,” said Bruce Popko, Bills Senior Vice President of Business Development. “The Mosey is a beautiful property and we’re confident the team will have a comfortable and enjoyable stay.”

This season during pregame Ellicott Hospitality’s mobile team will be out in the parking lots around Ralph Wilson Stadium handing out giveaways to tailgaters and introducing a new marketing campaign for the company. In addition, during the game, Ellicott Hospitality will award one lucky row in Ralph Wilson Stadium with gift certificates to one of its properties.

“We are thrilled to have been named as the team hotel of the Buffalo Bills, as well as a proud sponsor of the Bills for the next several years,” said William Paladino, CEO of Ellicott Development Company. “The Bills are an integral piece of the past, present and future identity of the Western New York area and we look forward to being aligned with such a presence in the community.”

Andrew Luck to Endorse Headphone Brand Klipsch

With the new National Football League (NFL) season fast approaching, prescription Klipsch, abortion a leading global speaker and headphone manufacturer, has announced Indianapolis Colts’ quarterback Andrew Luck as their official brand ambassador.

As part of the multi-year partnership, Luck will be incorporated heavily into the product development, marketing and social efforts serving the brand itself, as well as its headphones and home audio products. He will also work alongside Klipsch throughout the development of his own headphone series.

“When I first experienced Klipsch products, I was instantly impressed. I became even more interested in learning about the company when I found out it was based in Indianapolis,” said Luck. “Partnering with a local company is very important to me, and the fact that Klipsch makes the best sounding speakers and headphones I’ve ever heard adds great value to this collaboration.”

“You can imagine our excitement when Andrew reached out to us expressing his interest in our company and its products,” said Paul Jacobs, CEO of Klipsch. “As a staple in both the community and international sports arena, he will help play a major role in creating new opportunities for brand and product visibility. With our brand ideals aligned, this organically-developed relationship is one we look forward to having for years to come.”

Luck joins fellow Klipsch brand ambassadors that include teammate Robert Mathis (Indianapolis Colts), DeMar DeRozan (Toronto Raptors), Roy Hibbert (Indiana Pacers), Josef Newgarden (IndyCar) and Graham Rahal (IndyCar).

Prisma Joins Arizona Cardinals as Official Print Partner

Prisma, a leader in printing and marketing solutions, has agreed a partnership with NFL’s Arizona Cardinals as official print partner for the NFL franchise.

“Prisma has a deep roster of high profile clients, which gave us a high comfort level,” stated Michael Iaquinta, director, business development for the Arizona Cardinals. “But it was their impressive operation and capabilities that convinced us they’d be an excellent partner for the Team.” 

As the team’s print partner, Prisma will now produce all of the Cardinals collateral, which includes media guides, season ticket holder credentials, the team’s Kickoff game day magazine, and any new player and sponsorship imagery and signage displayed throughout the stadium. In addition, Prisma will provide data processing, printing and mailing for the Cardinals’ monthly direct mail promotions.

As part of the NFL’s new clear bag policy, Prisma printed a personalized letter to each ticket holder and packaged it with a clear plastic tote through its onsite mail house.

“There is a lot of detail behind the scenes that takes place to deliver the full fan experience,” explains Sandy Mattson, director of marketing strategy for Prisma. “As an Arizona-based business, we are proud to partner with the Cardinals and help make it happen.”

The company also provides its print on demand, data analytics, direct mail and grand format solutions to a number of sports franchises in the community, including the Phoenix Coyotes, Phoenix Suns, Arizona Diamondbacks and Phoenix International Raceway.

Visionworks to Sponsor The Barclays

Optical specialists Visionworks have activated their PGA Tour partnership by sponsoring the The Barclays, apoplectic which takes place August 19-25 at Liberty National Golf Course in Jersey City.

It is the latest event for Visionworks as the Official Eyewear Retailer of the PGA TOUR and Champions Tour.

New Jersey-based Visionworks Doctors of Optometry associates will be on-site during tournament week, providing free vision screenings and eye health information as well as fun giveaways. 

“Visionworks Doctors of Optometry has 22 convenient locations throughout the state, delivering high-quality eye care and eyewear with the same knowledgeable experts, and accepting the same insurance plans as always,” said Dr. Charlie Cummins, owner of New Jersey-based Visionworks Doctors of Optometry. “We are excited to participate in this year’s tournament and welcome the opportunity to get involved in and support the community through this event.”

Leicester Riders Sign Law Firm as Sponsor

British Basketball League (BBL) Champions Leicester Riders have appointed law firm, Edward Hands and Lewis (EHL) as their official solicitors.

Both proud members of the local community, EHL and the Leicester Riders will be working together supporting each other on a wide range of initiatives and opportunities.

Russell Levenston, Managing Director for the Leicester Riders, said: “We are really pleased to be working with EHL. There are currently a huge number of opportunities for the Club, including matters related to the new community sports Arena, the partnership on our accommodation block for young players in Loughborough, and, in the circumstances, having the right legal support is imperative to the future development of the Club. So getting the support of EHL is tremendously important to us.”

Jason Hathaway, Senior Partner at Edward Hands and Lewis, said: “We really are delighted to be working with the Riders. They are literally top of their game in the highest UK basketball league and we’re proud to working with such a great team. We’re going to be providing all their legal services and we’re looking forward to a bright and productive future with the team.”

Based in Leicester, Loughborough and Market Harborough, EHL service the whole of the county and undertake nationwide business as well.

Their services include Wills and Probate, Residential property, Family law, buying and selling businesses, commercial contracts and much more.