32Red Named Official Casino Partner of Bologna
August 27, 2013
Serie A team Bologna FC have announced a new partnership with gaming group 32Red.
The deal will see the 32Red brand become the official casino partner of the Italian club for the 2013-14 and 2014-15 seasons.
The partnership with the Serie A team will boost the profile of the 32Red brand in Italy, where the company has been regulated and licensed since November 2012. The sponsorship deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the Club’s website.
Ed Ware, 32Red’s CEO said: “We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs. Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy.”
Daniele Montagnani, Commercial Director of Bologna FC, added: “We are delighted to be entering into this partnership with 32Red, and we look forward to an ongoing and mutually beneficial relationship.”