Citi to Title Sponsor Frozen Fenway 2014

American multinational financial services Citi has been revealed as the title sponsor of Citi Frozen Fenway 2014, Fenway Sports Management have announced.

The celebration will run two weeks and consist of two Division I men’s college hockey doubleheaders and two free public skating days for City of Boston residents, among other events.

“We’re always looking for new ways to give our customers special access in sports, and Frozen Fenway is creating new history at this iconic venue,” said Jennifer Breithaupt, SVP of entertainment marketing at Citi. “We are excited that Citi and our customers will be joining these new traditions, from complimentary skates for the entire family and youth clinics to cheering on Hockey East teams.”

“We are pleased to have Citi as our title sponsor for the 2014 Frozen Fenway games and events,” said FSM president Sam Kennedy. “Hockey is becoming a winter staple at Fenway Park and we look forward to sharing this new tradition with Citi as we welcome members of the New England community to the ballpark this winter.”