blu eCigs to Sponsor Rahal Letterman Lanigan Racing at Baltimore GP

August 27, 2013

Rahal Letterman Lanigan Racing (RLL) have announced that blu eCigs, ampoule the electronic cigarette brand, for sale is expanding their partnership and will be the primary sponsor of the No.15 Indy car driven by Graham Rahal at the upcoming Baltimore Grand Prix on September 1, 2013.

They will also sponsor doubleheader races at the Grand Prix of Houston held on October 5-6, 2013. blu eCigs has taken a prominent role in open-wheel racing across the Indy car team as associate sponsor of the No. 15 Indy car driven by Graham Rahal for the full 2013 season.

“We are excited to expand our engagement and take the lead as primary sponsor of the Grand Prix races in Baltimore and Houston, two high-profile races that are sure to be thrilling,” said Matt Coapman, VP of Marketing at blu eCigs. “We were happy to see the positive response from our recent involvements earlier this season and look forward to continue engaging the fans and crew with innovative marketing and promotional opportunities to make this a memorable motorsports season.”

“The response from the Indy car industry with blu eCigs’ involvement this season has been tremendous and we look forward to having the brand on board as primary sponsor at Baltimore and Houston for Graham’s car,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “It’s great to have a brand like blu eCigs back in racing. We appreciate the value and excitement of their involvement with our team and we look forward to continue growing the program.”