Samsung Sponsors EuroBasket 2013

The 38th edition of the European Basketball championship, store EuroBasket 2013 has announced global mobile communications giant Samsung as the latest sponsor for the event.

Samsung will cover the category of mobile communications, cialis which includes tablets, order laptops and camcorders, with GALAXY S4 the official mobile phone of the tournament and GALAXY tablets becoming the official EuroBasket 2013 tablets.

“Samsung is proud to be supporting EuroBasket 2013,” said VP of Branding for Samsung Electronics Europe, Stephen Taylor, adding, “We have a strong presence in Slovenia and are pleased to support such an important event for the country.”

EuroBasket 2013 Director Ales Kriznar commented: “Every new sponsorship gives an added value to the project, especially if the importance of the event is recognised by a company as big and as recognisable as our new partner Samsung.”

Oldham Athletic Announces New Water Provider

English League One club Oldham Athletic have announced Oldham Vending as the club’s official water providers. 

The deal will see Oldham Vending supply the club with bottled water for the first team throughout the course of the season for training and match days. 

Oldham Vending have also taken two perimeter boards at Boundary Park as part of the partnership. 

Managing Director Alex Jones said: “It’s a pleasure to be sponsoring the team I’ve followed all my life and I hope my dad is happy that the Oldham Vending name is finally up in lights. 

“All of us at Oldham Vending are really looking forward to this season and seeing some goals at Boundary Park and maybe even a celebration in front of our signs.” 

Latics sales and marketing executive David Broadbent, added: “It’s great to welcome Oldham Vending to the club. Alex and all his team are Latics’ fans and they’ve been fantastic in putting this deal together for us. 

“It’s a great partnership for both the club and for Oldham Vending and we’re delighted to have them on board this season.”

Tokyo 2020 Sponsors Rack Up to 21 as Rakuten Joins as Official Partner

Tokyo 2020 have expanded their corporate partners to 21 following the announcement today that Rakuten, and Inc., one of the largest e-commerce companies in the world, has become the latest bid sponsor.

Rakuten CEO Hiroshi Mikitani said: “The Rakuten group’s corporate philosophy has always been to empower people and society through the internet. Owing to our strong affinity with sport and its capability to inspire society, we have actively engaged in empowerment through sport as part of our CSR initiatives. With hopes that Japan will have the opportunity to empower the world, the Rakuten group is fully behind Tokyo 2020’s efforts to land the greatest celebration of sport, the Olympic and Paralympic Games.”

Tokyo 2020 CEO Masato Mizuno said: “With less than one month to go until the Host City Election, I am pleased to introduce Rakuten as the 21st official Tokyo 2020 Bid Partner. Tokyo 2020 offers certainty in times of uncertainty, and Rakuten’s enlistment as Official Bid Partner underscores the Japanese business community’s strong desire to contribute its knowhow, technologies and creativity toward a dynamic Tokyo 2020.”

The IOC Evaluation Commission praised Tokyo’s marketing programme in its report issued on 25 June. Tokyo 2020 projects that revenue from domestic sponsorship would total USD 932 million, with an additional USD 26 million for the Paralympic Games. “Given the scale of the Japanese economy and the support for sport that has been demonstrated by the corporate sector, the overall revenue target is considered achievable,” the report stated.

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Widnes Vikings Extends Deal with Short Sponsor Electrod

English Rugby League club Widnes Vikings have renewed their partnership with Electrod UK.

Electrod UK are owned by Roddy Snedden, who recently joined the Club’s Board of Directors.

In 2014, Electrod UK will sponsor the training range and their brand will also appear on the shorts of next season’s playing and replica kit.

Roddy Snedden commented: “I am delighted to continue Electrod UK’s sponsorship support of the Vikings for next season. 

“I hope it helps with the continued growth and improvements at the Club that have been so evident in only our second season back in the Super League.”

Vikings CEO James Rule added: “I am delighted that Electrod UK have expanded their partnership with the Club, with this sponsorship agreement for next season.

“Their investment continues to be an integral part of the evolution of Widnes Vikings.”

England Women’s Cricket Team Ink Kia Sponsorship for Ashes Series

The England Women’s cricket team has secured its first ‘standalone’ sponsorship after Kia Motors (UK) Limited agreed a deal to supply the players with the all-new pro_cee’d GT during the Women’s Ashes Series.

Paul Philpott, President and CEO of Kia, commented upon the partnership: “We are delighted to provide the Women’s team with the pro_cee’d GT during this Women’s Ashes Series. 

“We already have strong links to cricket, with our long-term sponsorship of Surrey CCC and the Kia Oval – we are proud that we can now ensure that the women’s team can get to and from their all-important matches in a suitably sporting style. We wish them all the best for the Women’s Ashes Series.”

England Women’s captain Charlotte Edwards said: “It’s a great boost for the team that Kia have come on board for this Women’s Ashes Series. We hope that it’s the start of a great relationship.”

The Women’s Ashes Series, which is currently underway, comprises of one Test match, three NatWest Women’s One-Day Internationals and three NatWest Women’s International Twenty20 matches. 

Bundesliga’s Eintracht Braunschweig Signs New Official Nutrition Partner

Newly promoted German soccer club Eintracht Braunschweig has announced a new partnership with EDEKA Minden-Hannover.

As an “official nutrition partner” EDEKA will supply the team with fresh fruits and benefits of a comprehensive service package with TV advertising relevant band in the stadium, medic autograph session and a ticket quota at all home games. The partnership is initially for two years and was brokered by SPORTFIVE.

Andreas Laubig, buy Head of Corporate Communications EDEKA Minden-Hannover, patient said: “We are delighted to be Eintracht Braunschweig in the first year of the Bundesliga as nutrition partner and to provide the team with a lot of energy for the games. We also want to inspire our customers in the Braunschweig region with exciting activities around the concord. “

“With EDEKA we have gained a strong partner for the concord. Benefit from working both sides: A healthy diet increases the well-being of the crew. At the same time benefiting from the attractive EDEKA advertising presence at Eintracht Braunschweig and the attention-grabbing actions in the club environment,” added Oliver Soeren Voigt, manager of Eintracht Braunschweig GmbH & Co. KGaA.

Zerorh+ to Title Sponsor Royal Hong Kong Yacht Club’s Top Dog Trophy Series

Zerorh+, ampoule | the pure sports luxury eyewear brand from Italy, has been named the new title sponsor for the 2013-2014 Top Dog Trophy Series hosted by the Royal Hong Kong Yacht Club.

The Top Dog Trophy Series is a four-race series of pursuit races held in Victoria Harbour from November to May each year, with the cumulative results used to determine the top skipper in Hong Kong.

Zerorh+ is known for creating exclusive high quality sports gear and eyewear for celebrities and top athletes. Former England National Football Coach, Fabio Capello, Prince Albert II of Monaco, the Alinghi Sailing Team, and Team Saxo Bank (cycling) that have worn the Zerorh+ eyewear.

Winners during each event will receive a pair of Zerorh+ performance eyewear, with the brand to also be available for purchase at the Club’s Ship Shop.

Adrian Peterson to Endorse Wheaties

Wheaties has announced MVP Adrian “All Day” Peterson as their latest brand ambassador with the Minnesota Vikings Running Back unveiling three limited edition boxes.

As the latest “The Breakfast of Champions” athlete, Peterson’s first Wheaties box is available nationally in stores.  Additionally, Wheaties will be honoring Peterson with a celebratory event later this month.

“It’s an honor to add Adrian Peterson to our growing Team Wheaties family,” said Jim Wilson, Wheaties marketing manager. “Adrian embodies the heart of a champion whether he’s scoring touchdowns or giving back to his community. Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best for more than 85 years and we are proud to continue that tradition with Adrian Peterson.”

“I remember as a kid growing up and hearing my parents tell me that I’d better eat my Wheaties,” said Peterson. “I never thought that as a kid that I would actually be on the same box that once had my childhood heroes on it.  I am blessed and fortunate to have such an incredible honor. I would like to remind all of the kids that they better eat their Wheaties.”

Peterson burst onto the pro football scene in 2007 with a record-breaking rookie season. In his sophomore season, he became his team’s first running back to lead in rushing by setting the team record with 1,760 yards. In 2012, Peterson returned to the game after suffering a torn anterior cruciate ligament and had his best season as a professional earning him both player of the year and MVP awards. A leader off the field as well, Peterson is actively involved in the community and gives his time to numerous charitable causes.

Bayer 04 Leverkusen Renew Insurance Deal with DEVK

Bundesliga club Bayer 04 Leverkusen has extended its insurance partnership with DEVK Versicherungen  until 2015

The new agreement, erectile which began in 2009, sale applies to the next two seasons and covers a comprehensive presence on the perimeter hoardings and the camera carpets at the BayArena plus a range of hospitality services.

“The professional partnership with Bayer 04 Leverkusen has proved to be a great success over the years and we look forward to being able to maintain our relationship in the coming season. Just like Bayer 04, DEVK has ambitious targets, which we want to realise with the help of this commitment,” said Friedrich W. Gieseler, chairman of the board of DEVK.

Bayer 04 managing director Wolfgang Holzhäuser was also very satisfied with the agreement: “We are extremely happy that DEVK remains one of our top sponsors. We have established a very good base. It suits us very well indeed.”

2014 Gay Games Gets Marriott as Official Hotel Partner

Marriott International has been named the platinum sponsor and exclusive hotel partner for the world’s largest and most popular Lesbian, Gay, Bisexual and Transgender (LGBT) sport and cultural event, the 2014 Gay Games.

“We’re thrilled to have Marriott as our official hotel partner. Marriott is a corporate leader in diversity and inclusion and it is great that they are supporting the Gay Games,” says 2014 Gay Games Co-Chair Steve Sokany. “We look forward to a strong partnership that will help make the ninth Gay Games one of the best ever.”

The 2014 Gay Games run August 9-16, 2014, in Cleveland and Akron, Ohio. The Games encompass 35-plus sports and cultural events. Built on the principles of Participation, Inclusion and Personal Best™, the Games are open to all adults of any athletic ability.

“We are so proud to be a platinum sponsor for the Gay Games,” said Joanna Todd, vice president of segment marketing for Marriott International. “As a company that is committed to diversity and inclusion, becoming the official hotel partner is a natural extension of our ongoing commitment to this community. We know we have LGBT guests, along with their families and friends and we want them to feel comfortable during their stays. Diversity and inclusion is woven into the fabric of our culture and we are committed to welcoming all. And supporting the Gay Games is now part of that welcoming tradition.”

As Hollie Ksiezyk, co-chair of the 2014 Gay Games, explains: “Marriott already is a popular travel host for LGBT customers around the world. Its site is translated into five languages — demonstrating one more reason why Marriott is a great fit with the global Gay Games.”

The Renaissance Hotel in downtown Cleveland, part of the Marriott portfolio, is designated as the 2014 Gay Games host hotel and will welcome participants at the beginning of the event through the opening accreditation activities as well as other events throughout the week.

“We are honored to have been selected as the official host hotel for the 2014 Gay Games. The Gay Games will no doubt serve to inspire our community and build awareness of Cleveland as a vibrant destination. On behalf of the Renaissance Cleveland, we are delighted to be a part of this exciting initiative,” says Theona Simbrat, general manager.