Strikes Collection to Sponsor Huddersfield Town

Strikes Collection Services, decease a credit control service, purchase  has become the latest sponsor of Huddersfield Town for the 2013/14 season. 

The agreement will see Strikes, based in West Yorkshire and Porto, sponsor two Town games during the new Championship campaign, with their distinctive branding also featuring on a perimeter board and several other commercial properties. 

Chris Bane, owner of Strikes Collection Services, joined Town’s Commercial Director Sean Jarvis and Senior Commercial Manager Tracy Nelson at the John Smith’s Stadium to celebrate the new agreement. 

Town’s Tracy Nelson commented: “Everyone at the Club is delighted we’re going to be working with Chris and the team at Strikes Collection Services during the 2013/14 season. 

“The company has a very strong set of values that closely mirrors our own, so it’s a natural fit for us to work together. 

“Chris has already brought a lot of energy and ideas to the table on initiatives we can work on together moving forward, including one that will see Strikes bring local children to one of our games free of charge later this season.” 

Chris added: “As a long-time supporter of Huddersfield Town, it was the perfect match and opportunity for us to not only increase our own brand awareness but also give something back by bringing some local children to a game. The match sponsorship has already proved very fruitful for us and football opens doors that otherwise remain closed. 

“The team at Huddersfield – Sean, Tracy and Ajin – have been excellent in assisting us promote our business to potential new clients and we look forward to working closely with them throughout the season.”

American Express Inks New NBA Credit Card Deal

American Express (Amex) has extended its partnership with the National Basketball Association (NBA) to remain as official credit card partner.

While the company would not comment on the size of the deal, American Express Director of Sports Marketing Michele Carr said the league-wide corporate sponsorship has been extended “for the foreseeable future.” Amex will take a slightly different approach this time, she said, focusing more on digital marketing.

“We have committed to really exploring digital activation. Our plans are still in the works but I think that will be our focus. To figure out how to bring people closer to the game through digital experiences,” she said.

Amex will integrate its league-wide advertising and marketing initiatives with its individual sponsorships of NBA teams. Amex is in business with half a dozen NBA clubs: LeBron James’ world champion Miami Heat; Kobe Bryant’s Los Angeles Lakers, plus the Boston Celtics, Brooklyn Nets, Chicago Bulls and Washington Wizards.

“We’ll figure out how those six teams, and our league relationships, come to life in a really big way for our customers and prospective customers,” said Ms. Carr.

Amex’s sports-marketing strategy has revolved around the NBA and U.S. Open golf and tennis tournaments. But in what could be good news for Major League Baseball, the National Hockey League and other sports, Amex is developing a “short list” of other sports and leagues it may sponsor, said. Ms. Carr.

Amex’s sponsorship of the U.S. Open tennis tournament could be a marketing roadmap for how the company plans to advertise to new and prospective customers inside and outside NBA arenas.

Amex has served as official credit card of the NBA since 2010.

BNY Mellon Named Official Investments Company of San Francisco 49ers

BNY Mellon, an investment management company, has been named the Official Investments Company of the San Francisco 49ers.

The 10-year agreement will begin in 2014 and include BNY being named a Founding Partner of Levi’s Stadium in Santa Clara, California.

As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.

“The vision for Levi’s Stadium has always been to provide an individually customized user experience through the use of innovative technology,” said San Francisco 49ers CEO Jed York. “BNY Mellon shares a similar philosophy in utilizing some of the most innovative thinking in the investment industry to develop specialized solutions to address their clients’ financial goals and challenges. We are excited to partner with BNY Mellon as it continues to establish itself as a major player not only in the Bay Area, but throughout the West Coast.”

BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television placements, various hospitality assets and the opportunity to host several exclusive events for key clients, prospects and strategic partners throughout the year.

“The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base,” said BNY Mellon Investment Management CEO Curtis Arledge. “Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country’s premiere technology centers.”

Golden State Warriors Extend Kaiser Permanente Health Partnership

NBA’s Golden State Warriors has revealed that Kaiser Permanente will be the team’s presenting sponsor through the 2016-17 season, extending the partnership for an additional three seasons, and remain the official health care provider of the team.

Kaiser Permanente is entering their ninth season as a partner with the Warriors. Their comprehensive partnership through the 2016-17 season will include permanent and temporary signage, integrated media assets, community outreach events, in-arena activation such as video board features, on-court contests, the debut of TV-visible branded pole pad signage and more.

“Kaiser Permanente’s early renewal and commitment through our 2016-17 season as a Gold Alliance member shows the success of our partnership over the years and the direction of Warriors basketball,” said Warriors President and Chief Operating Officer Rick Welts. “We are honored to once again partner with Oakland’s single largest company and look forward to continuing our joint efforts to impact the Bay Area community in a positive way.”

Kaiser Permanente’s “We Care For All Warriors” season-long message will be integrated into all in-arena assets as well as a new public service announcements during flu season featuring Warriors Guard Stephen Curry. Kaiser Permanente will also continue to hold the naming rights to Kaiser Permanente Arena, the home of the NBA D-League affiliate Santa Cruz Warriors.

Tampa Bay Buccaneers Reveal Florida Hospital Partnership

The Tampa Bay Buccaneers and Florida Hospital announced a new partnership focused on improving the health of the Bay area community and beyond. 

As part of the partnership, Florida Hospital and the Bucs will launch health initiatives designed to engage the community and transform places of work, home and play. 

“We all know the best offense is a good defense and in health, the same rules apply,” said Adventist Health System’s Florida Region President and CEO Mike Schultz. “Florida Hospital has an important role to play in creating a healthier community. We are very excited to partner together in an effort to bring new health programs into the community.” 

Florida Hospital operates 23 hospitals across the state. Its multi-year partnership with the Buccaneers includes plans for several community wide health events such as a Day of Wellness and Fitness Challenge. 

“The Buccaneers take great pride in aligning with industry leaders such as Florida Hospital,” said Buccaneers Co-Chairman Bryan Glazer. “This partnership will be special because it provides a real opportunity to make a difference in our region through health education.  Florida Hospital has distinguished itself as the premier healthcare provider in our state and we look forward to the activation of various community-based programs and initiatives.” 

Carquest Returns as Sponsor of Scott Riggs in Nascar Camping World Truck Series

Carquest will return as a sponsor for driver Scott Riggs in the NASCAR Camping World Truck Series (NCWTS) after a 12-year separation. 

Carquest, along with sister company Worldpac, will serve as primary sponsors for the Ricky Benton Racing (RBR) Enterprises No. 92 Chevrolet Silverado in Friday’s EnjoyIllinois.com 225 from Chicagoland Speedway.

Carquest and World Pac will also be on the No. 92 at Texas Motor Speedway in November.

“We had some great success with Carquest on the truck during my first stint in the series,” said Riggs. “I’m looking forward to duplicating that success at Chicago and Texas. This team has made some great strides in our overall program this year and I think we can end 2013 on a high note.”

In addition to Chicago and Texas, the team plans to run Martinsville in October, a race in which Riggs piloted the No. 92 to a fifth-place finish in 2012.

“We couldn’t be more excited to have Carquest and World Pac on the truck for Chicago and Texas and to have Scott back behind the wheel,” said Ricky Benton, owner of RBR Enterprises and BTS Tire and Wheel Distributors, which will serve as an associate sponsor this week. “They have served as great partners and suppliers in our core business (at BTS Tire and Wheel Distributors) and I can’t wait to go racing with them.”

Goodyear FleetHQ will also be on the truck as an associate sponsor.

Canadian Tire Inks Maple Leaf Sports & Entertainment Sponsorship

Canadian Tire have signed a new partnership with Maple Leaf Sports & Entertainment Ltd.

The two companies announced an extensive and sweeping business partnership Monday that they say “matches up Canada’s leading sports retail brands and the country’s largest professional sports organization.”

In addition to extensive branding, the partnership includes plans for a new Sport Chek store in Maple Leaf Square and MLSE apparel stores in select Canadian Tire stores.

The partnership involves Canadian Tire, Sport Chek, Mark’s, Partsource, National Sports, Pro Hockey Life, and Atmosphere — all companies owned within the Canadian Tire family of companies.

Under MLSE, the partnership includes the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Marlies, the MLSE Foundation, Air Canada Centre, BMO Field, Ricoh Coliseum, Real Sports Apparel and Real Sports Bar & Grill.

The partnership also includes exclusive consumer promotions.

Canadian Tire will get premium brand positioning at Air Canada Centre, including in-ice at Toronto Maple Leafs home games.

“MLSE and our teams are thrilled to partner with Canadian Tire Corporation,” Tim Leiweke (pictured), president and CEO of MLSE, said Monday in a statement.

Federated Auto Parts Renews Title Sponsorship of Nascar Event at Richmond International Raceway

Federated Auto Parts have extended their title sponsorship of a NASCAR Sprint Cup Series race at Richmond International Raceway.

The partnership began last year with the inaugural Federated Auto Parts 400, viagra buy and today both parties announced an extension that will keep the Virginia-based auto parts distributor’s name on the traditional September NASCAR Sprint Cup Series race for future seasons.

In addition to its contract extension, treat Federated Auto Parts, discount which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.

“All of us at Federated Auto Parts are proud to extend our relationship with Richmond International Raceway and its premier spot on the NASCAR Sprint Cup Series schedule,” said Rusty Bishop, CEO of Federated Auto Parts.  “Our members and their customers love the fun-filled activities and hospitality provided at RIR, providing our partners with lasting memories. We are ready to continue the memory-making process with tonight’s Federated Auto Parts 400, a race we expect to be unforgettable, as drivers try to race their way into The Chase tonight.”

“I can’t tell you how excited the Richmond International Raceway team is to share in this announcement,” said RIR President Dennis Bickmeier. “We added Federated Auto Parts to a growing list of Virginia-based companies last year, and knowing they’ll be part of our family solidifies our partnership for years to come. There’s no better way to celebrate this announcement than by hosting an amazing Federated Auto Parts 400 tonight, under the lights, at America’s Premier Short Track.”

ISPS to Title Sponsor World Cup of Golf

International Sports Promotion Society (ISPS) have secured title sponsorship rights for the ISPS HANDA World Cup of Golf  to be played at The Royal Melbourne Golf Club from 21st – 24th November 2013.

The ISPS HANDA World Cup of Golf will showcase Victoria to approximately 800 million homes in more than 200 countries and territories as the best players in the world from more than 30 countries will come to Royal Melbourne to represent their countries.

“ISPS is delighted to become title sponsor of this exciting major global event,” said ISPS’ Founder and Chairman Dr. Haruhisa Handa. “At ISPS we believe in the ‘Power of Sport’, its unique ability to create hope; to breakdown educational and cultural barriers; and to inspire people in a way that very little else does. For this reason, ISPS has a long history of supporting golf globally with a specific commitment to raising the profile of blind and disabled golf. Our ultimate mission is for golf to become a Paralympic sport. There is a great synergy with the World Cup of Golf embracing the same format and eligibility when golf returns to the Olympic programme in Rio 2016.”

Minister for Tourism and Major Events Louise Asher congratulated organisers of the World Cup of Golf for securing ISPS Handa as its major sponsor for this year’s event.

“The 2013 World Cup of Golf is estimated to create between $25 million to $30 million in economic benefit to Victoria and will attract up to 9,000 interstate and international visitors,” Ms. Asher said.

On behalf of the International Federation of PGA Tours, Brian Thorburn, CEO of the PGA of Australia recognised the association of ISPS HANDA, a company that has a strong history of supporting golf in Australia and globally.

“I would like to thank Dr Handa and ISPS HANDA for their generous support of golf not only in Australia but around the World,” said Mr Thorburn. “A fitting partnership, the ISPS HANDA World Cup of Golf will unite golf globally and we are looking forward to welcoming the international golf community to Melbourne.”

The ISPS HANDA World Cup of Golf will be promoted by IMG and Senior Vice President, Global Managing Director – IMG Golf, Guy Kinnings remarked: “We are delighted to welcome ISPS HANDA as the naming rights partner. On behalf of IMG, I would like to extend our thanks for their invaluable support and for everything they do to promote golf around the globe.”

Toyota Acquires Naming Rights to FC Dallas’ Stadium

Japanese car manufacturer Toyota has secured naming rights for FC Dallas’ stadium, which will now be know as Toyota Stadium, while the 17 professional-grade soccer fields adjacent to the stadium will be called Toyota Soccer Center.

“Whether on the field or on the road, customers of both Toyota and FC Dallas share a passion for great products and great success,” said Brent Hillyer, vice president, Gulf States Toyota. “We are proud to partner with FC Dallas to sponsor this world-class stadium and complex, and are looking forward to supporting the team.”

Spanning 145 acres in the heart of Frisco, Texas, Toyota Stadium and Toyota Soccer Center together are booked 350 days of the year, hosting more than 1.8 million visitors annually. Not only is Toyota Stadium home to Major League Soccer’s FC Dallas, the venue also hosts international soccer matches, the NCAA FCS Championship, AAC Men’s Soccer Championship and concerts.

“This is a monumental day for our organization,” said Dan Hunt, vice president of Hunt Sports Group. “My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”