Harvey Norman Partners with LG to Sponsor FFA’s Friday Night Football

September 17, 2013

Australian-based retailer Harvey Norman has announced it has secured naming rights to Football Federation Australia’s (FFA) Friday Night Football for the next three years.

Harvey Norman and LG Electronics will be collaborating to capitalise on the deal.

Harvey Norman Friday Night Football will be televised on both Fox Sports and SBS with the weekly blockbuster further entrenching the Hyundai A-League in the mainstream with Free-To-Air penetration complimenting the traditional Fox Sports coverage.

The collaboration between Harvey Norman and LG signals the first direct benefit for the Hyundai A-League following the landmark TV deal last year that will see SBS broadcast all 27 Friday Night matches live into Australian homes. All Hyundai A-League matches will be broadcast live on Fox Sports.

“Both brands are proud to be joining the FFA family promoting their respective brands during the Friday Night Football season,” they have said in a joint statement. “This sponsorship offers a national opportunity to support and promote the game to the fans and consumers across the market.”

The first Harvey Norman Friday Night Football clash will see Sydney FC and the Newcastle Jets kick off the 2013/14 Hyundai A-League at Allianz Stadium on October 11 with marquee stars Alessandro Del Piero and Emile Heskey headlining the match.

“This is an exciting partnership for the Hyundai A-League and continues the growth we achieved last year,” said FFA Chief Executive Officer David Gallop. “It also illustrates the benefit in our free to air broadcast deal that helps us cement our place in the Australian sporting mainstream.

“LG and Harvey Norman are incredibly reputable brands that we are proud to welcome to the Football Family.”