Goodman Fielder to Sponsor NSW Waratahs

September 17, 2013

New South Wales (NSW) Waratahs have announced a new sponsor with Goodman Fielder coming on board as an official partner of the Super Rugby team.

Waratahs Rugby CEO Jason Allen commented on the deal: “We are thrilled to welcome Goodman Fielder to our team for 2014.

“As a NSW-based organisation and a leader in their field, Goodman Fielder’s values of honesty and integrity are a perfect match for our own and as we prepare to enter a new chapter in NSW Waratahs’ history, we’re delighted to welcome them with us on the journey.”

In a separate agreement, Goodman Fielder has also signed up NSW Waratah and Wallaby star Israel Folau (pictured centre) as an ambassador for the company’s leading brands of Wonder White and MeadowLea.

Goodman Fielder Chief Executive Officer Chris Delaney (pictured right) said, “Goodman Fielder originated in NSW over a hundred years ago, so we’re proud of our state heritage and very pleased to be able to support the NSW Waratahs for the 2014 season. 

“We’re also excited to form this partnership with Israel who will be a great ambassador for our company and our brands. 

“Israel is a wonderful ambassador for sport and a great example to young people how hard work and a healthy lifestyle leads to achievement. 

“Just as Israel is now a household name, our Wonder White and MeadowLea brands are found in millions of Australian homes every week.  We look forward to forming a strong and successful partnership with him.” 

Folau said that as a kid, he grew up with many of the Goodman Fielder food products forming a staple part of his diet. 

“Like most kids doing lots of sports training I had a fairly big appetite. We grew up on Wonder White but many of the other brands mum and dad bought were from 
Goodman Fielder, which was a nice surprise. 

“This is an exciting time in my career and I’m really looking forward to working with the Goodman Fielder team moving forward.”   

The announcement comes on the back of the recent signing of Volvo as the team’s new major sponsor and follows the latest 2013 Repucom data, which shows the team last season achieved record media exposure values for its sponsors. Further commercial announcements are expected in the coming weeks.

Founded in NSW, Goodman Fielder is Australasia’s leading listed food company, with a portfolio including some of the country’s most well-known consumer brands including MeadowLea and Wonder White.