Anritsu Company, a provider of communications test and measurement solutions, has announced it has become a corporate sponsor of the 2013 Frys.com Open PGA TOUR tournament to be held at CordeValle in San Martin, CA, and part of the PGA TOUR’s Fall Series.

Defending champion Jonas Blixt is scheduled to play in the tournament against some of golf’s top tour players, including rising star Brooks Koepka, 2008 Masters Champion Trevor Immelman, and former British Open Champions Stewart Cink and Ben Curtis. Competitive rounds begin on Thursday, October 10, with the Final rounds on Sunday, October 13.

“Anritsu is proud to once again sponsor the Frys.com Open. We have been part of Silicon Valleysince 1960 and have always been committed to ensure that the people in our community are given opportunities for growth and success. The Frys.com Open supports a number of excellent organizations who share our vision for Silicon Valley and we are pleased to be able to help them in their efforts,” said Donn Mulder, Anritsu Senior VP and General Manager of the Microwave Measurements Division.

The Frys.com Open was established in 2006, in part, to make a significant impact on the community through charitable donations. Since its inception, the Frys.com Open has raised more than $5 million for charity. 

 

English Lacrosse have announced a three-year partnership with sportswear brand Under Armour. 

Team England Men will be the first beneficiaries of the deal, as they prepare for the 2014 Men’s Lacrosse World Championships in Denver.

Caroline Royle, Marketing Manager of English Lacrosse, said: “English Lacrosse has grown exponentially, this development has increased the need to work with organisational partners.

“Team England are a vital part of the future success of lacrosse in England. It was important to sign an agreement with a sportswear provider who could no only meet the kit demands of our elite pathway squads, but were also able to reflect our values as an organisation.

“Under Armour are experiencing a similar growth pattern to us in the UK, their products are of a high quality and their brand values of integrity, respect and teamwork directly mirror those of our organisation. We could not of asked for a better partner.”

Read our feature length interview with English Lacrosse CEO Mark Coups as he discusses the ins and outs of English Lacrosse.

Australian National Rugby League team Parramatta Eels have announced Dyldam as the club’s latest major sponsor from 2014, for the next 3 seasons.

A corporate supporter of the Eels since 1998, Dyldam took up jersey sleeve sponsorship in 2011. This is a position they will maintain, choosing to upgrade their partnership to now include the prime position on the front of the Eels jersey.

Dyldam is a private residential development group founded in Australia in 1969 by Naim and Joseph Khattar, responsible for some of the most iconic development projects in Western Sydney.

Chief Operating Officer Fayad Fayad is proud to be taking his organisation’s connection with the Eels to the next level.

“Parramatta and Greater Western Sydney are core areas to our business and are the focus of our growth in the future,” Fayad said.

“Outside of being staunch supporters of the Eels for many years, it makes great sense to us to align our business with the strongest and most recognisable brand in the region, the Parramatta Eels.”

In addition to Dyldam, the Parramatta Eels welcome UNIBET as back of jersey sponsor for the 2014 and 2015 seasons.

An online betting agency, UNIBET has 7.6 million customers in over 100 countries. The Parramatta Eels partnership is the first for UNIBET an Australian sporting team, following successful international partnerships with sporting organisations including the Liverpool Football Club.

General Manager Patrik Andersson points to the club’s dominant position in the Australian sporting landscape as a definitive factor in becoming a corporate partner.

“The online gaming market is a competitive one in Australia, much like Rugby League, but this partnership with the Parramatta Eels gives us a real edge,” Andersson said.

“We believe in what the Eels are building towards in 2014, and are looking forward to the part we can play in securing the success that this club’s supporters so richly deserve.”

Collectively the two partnerships equate to the largest sponsorship deal in the club’s history and Parramatta Eels Chief Executive Officer Scott Seward believes this is just the start of the Eels’ journey towards long-term sustainable success.

“Today’s announcement represents the faith shown in us from within by Dyldam upgrading to become our major sponsor and also how strongly we are positioned in the marketplace to be able to attract new corporate partners such as UNIBET,” Seward said.

“I hope securing the largest sponsorship deal in this club’s history off the back of 2 wooden spoons instills confidence in our Members and fans in the job this administration and Board are doing right now.”

Australian supermarket chain Coles has announced a new partnership Netball Australia.

Coles will become the official supermarket sponsor of Netball Australia’s School Program and naming rights partner for the upcoming Test series, stomach which includes three Tests against the New Zealand Silver Ferns and two Tests against the Malawi Queens.

The Coles Netball Schools Program encourages teachers, principals and sports coordinators to register to become school ambassadors to ensure netball has a continuous presence in schools.

The partnership will see Australian Diamonds Madison Browne (Melbourne Vixens), Rebecca Bulley (Adelaide Thunderbirds), Kim Green (NSW Swifts), Demelza McCloud (Queensland Firebirds) and Natalie Medhurst (West Coast Fever) visit schools as ambassadors.

“The Coles Netball Schools Program consists of a range of initiatives, programs and resources that have been designed specifically to increase netball’s presence in schools,” Netball Australia CEO Kate Palmer said.

“Creating passion for netball within the school environment will mean that our sport remains popular and significant for all Australians.

“Thanks to Coles, we’ll have athlete ambassadors who will visit schools to promote the program and recognise those teacher ambassadors who have signed up.”

“Grassroots programs such as the Coles Netball Schools program are embraced by communities and offer Aussie kids a chance to get involved in sport,” Coles Managing Director Ian McLeod said.

“We’re delighted to be entering this partnership and we’re excited to see the next generation of netballers discovering and enjoying their sporting experiences.”

The Australian Diamonds are in Adelaide ahead of the Coles Netball Test Series, which kicks off on Friday night with the third Test of the Constellation Cup against the New Zealand Silver Ferns at the Adelaide Entertainment Centre.

Derby County have announced that Total Hire and Sales as the official sponsor of the South Stand at Pride Park Stadium for the 2013/14 season. 

Nordea, Scandinavia’s largest bank, will remain the title sponsor of European Tour’s Scandinavian Masters after a three-year extension to their deal.

The Nordea Masters will be played at PGA of Sweden National in Bara, near Malmö, for the next two years, before returning to Bro Hof GC in 2016.

Lagardére Scandinavia, who run the ATP and WTA tennis events in Båstad and promote the IF Stockholm Open on the ATP Tour, has taken over the running of the Nordea Masters from Björn Örås, owner of last year’s host venue, Bro Hof Golf Club as well.

“Our ambition is to grow the tournament together with Nordea, and elevate it to the position as one of Europe’s most important golf events. Henrik’s success will inspire a new generation of golfers, and we are very happy that he will play in front of his home fans,” said Thomas Wallén, representative of Lagardére Scandinavia.

Björn Örås said: “We are very satisfied with the development of the event the last few years, and I look forward to seeing Lagardére bring its vision into reality. I am also delighted that Bro Hof will host the event in 2016.”

Ove Sellberg, CEO of PGA of Sweden National, said: “We are proud and happy that the Nordea Masters will be played at the PGA of Sweden National in 2014 and 2015. Henrik Stenson coming home to Sweden to play is the icing on the cake, and will mean a lot to golf fans across Sweden and particularly the region of Skåne. It could not be better.” 

George O’Grady, Chief Executive of The European Tour, said: “It is tremendous for the tournament that Nordea has extended its title sponsorship for three years, and superb news that Henrik has committed to play. Henrik is a true ambassador for The European Tour and golf in general, and his recent return to the upper echelons of the World Ranking has been one of the most heart-warming stories of this, or indeed any other season.  

“I would like to thank Björn Örås for his stewardship of the event, and we look forward to working closely with Lagardére Scandinavia in the coming years. I’m sure the PGA of Sweden National will prove a very worthy host venue, and will serve to enhance what is already a hugely popular and successful tournament.”