LG Inks Marketing Deal with Swansea City

October 11, 2013

Capital One Cup champions Swansea City has revealed a new commercial partnership with LG UK Corporation, seek a world leader in electronics and mobile phones.

The deal will see LG Electronics granted exclusive marketing rights to the Premier League club’s electronic and mobile phone strategy. 

Swansea City Vice-Chairman, Leigh Dineen, said: “We are absolutely delighted and honoured to sign this commercial agreement with LG. They have an impressive profile around the globe where the name LG is synonymous with quality. 

“We have already established an excellent working relationship with LG and I’m sure their expertise will also help provide Swansea City with the perfect platform to spread the Swans gospel throughout the ASEAN region. 

“Swansea City has become a global brand over the last 24 months and this agreement will only help to boost the club’s current appeal.”

As part of the agreement, the LG brand will be displayed on the LED boards around the Liberty Stadium on match days, while the two parties will work closely together on staging various promotions over the course of the year-long agreement.