Saxo Bank Expands Cycling Sponsorship for 2014

October 10, 2013

Saxo Bank will expand its sponsorship commitment of Bjarne Riis’ team in 2014 following the shortfall left by the departure of co-sponsor Tinkoff Bank at the end of this season.

Riis announced the news in a press conference in Madrid on Thursday afternoon, which was also attended by Alberto Contador and Saxo Bank CEO Lars Seier Christensen.

The team are still searching for a new co-sponsor to replace Tinkof but at least Riis’ announcement means that SaxoBank will remain active in 2014 regardless of that search’s success.

Riis and Contador pointed out that in 2014 it will be business as usual for the Danish team. “We are all extremely grateful to Saxo Bank for their support. Saxo Bank has decided to step up its commitment in 2014. and with that help we are able to continue supporting the team,” Riis said.

Contador also spent a good chunk of time clearing the deck of rumours, such as, that he might have been leaving if a new co-sponsor did not arrive.

“I have a great relationship with Bjarne, the best I have ever had with a sports director,” said the Madrileño, who like Riis emphasised his thanks to Saxo Bank for continuing their sponsorship. “This team gives me the best guarantees I can want for 2014.”