NBA’s Rajon Rondo Endorses ANTA Sports
October 11, 2013
ANTA Sports Products Limited, doctor a leading sportswear supplier in China, discount has signed an endorsement contract with Boston Celtics point guard Rajon Rondo.
His addition to the endorsement portfolio strengthens the Company’s brand new “Basketball is Priceless” basketball strategy, vcialis 40mg but also represents a major triumph in the competition for top tier sports resources between Chinese sportswear brands and international sportswear brands.
Rajon Rondo will wear the RR1 which made its debut at the signing conference.
James Zheng, Executive Director of ANTA Sports and Brand President of ANTA, said, “Rajon Rondo, an outstanding representative of the new generation of NBA stars, demonstrates a basketball spirit of ardent perseverance and never holding back, which is fully in line with ANTA’s brand spirit of ‘Keep Moving’.
“On the other hand, our new ‘Basketball is Priceless’ basketball strategy means that power cannot be measured by price, and professional basketball shoes do not need to be very expensive to provide excellent performance, which is the perfect embodiment of Rajon Rondo and ANTA Sports’ shared philosophy.
“For the next several years, ANTA Sports will partner with NBA superstars Rajon Rondo and Kevin Garnett to promote the popularity of practical basketball, to allow more mass consumers to own professional, high-quality, yet affordable good value-for-money basketball shoes, and to enjoy the happiness of playing basketball on their favorite basketball court.”