Ticketing provider PrimeSport has announced a partnership with the International Speedway Corporation (ISC), becoming the Official Fan Travel Partner for all 12 of their NASCAR Tracks.

These tracks include Daytona International Speedway in Florida (home of the DAYTONA 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Chicagoland Speedway near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International® in New York.

“We are excited about our new partnership with PrimeSport to offer our fans the very best opportunities for premium experiences and convenient travel packages to our events,” said ISC Senior Vice President and Chief Marketing Officer Daryl Q. Wolfe. “PrimeSport is an industry leader and provides our fans with a safe, dependable and fully authorized vendor for securing tickets and packages for each of these great events.”

As part of the partnership, PrimeSport is offering multiple Official Fan Travel Package options for NASCAR fans wishing to experience one of ISC’s races. Fans can choose from one to five-night options, including hotel accommodations, transportation, VIP pre-race hospitality, tickets, official souvenirs and more.

“NASCAR has some of the most passionate fans in sports, making any race a must see event each year”, said Sam Soni, President of PrimeSport. “We are very excited to be able to offer racing fans the opportunity to see their favorite drivers with the PrimeSport VIP Experience and with a reliable and official source for travel options for the upcoming NASCAR season.”

Automotive parts and industrial products distributo Valvoline has entered into a multi-year sponsorship agreement with JR Motorsports.

The sponsorship kicked off at the 2014 NASCAR Nationwide Series season-opening race at Daytona International Speedway.

As the Official Lubricants Supplier of JR Motorsports beginning in 2014, order the Valvoline brand will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars. The company will utilize Nationwide Series drivers Dale Earnhardt Jr., vialis 40mg Regan Smith and Chase Elliott to promote Valvoline premium motor oil products. In addition, JR Motorsports will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.

“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline’s Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.” 

“We welcome this Valvoline partnership with open arms because it is an innovative American brand that has a great racing heritage and a winning motor oil race history,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “The Valvoline brand fits well within the fabric of our company. We have a great respect for its history in our sport and its impact in the automotive industry.”

National Honey Board (NHB) have announced a new partnership with 3-time Olympic Gold Medalist Kerri Walsh Jennings.

“Honey is an ingredient that I incorporate into every workout to give me a natural boost of energy,” explains Jennings. “Since working with the folks at the National Honey Board, I realized that I use honey more than a supplement to workouts—it’s a key part of a balanced lifestyle and perfect for my whole family.”

Throughout 2014, Jennings will be highlighting the ways she already uses honey as a natural cough suppressant for her family and a beauty ingredient to keep her skin looking fresh, sharing culinary tips on ways to incorporate honey into dishes and of course, speaking about the reasons why she turns to honey for a natural energy boost.

“The NHB is thrilled to partner with Kerri Walsh Jennings because she embraces honey in all aspects of her everyday life. As a star athlete, mother, wife, and active charitable leader, she is a tremendous role model both on and off the sand. Kerri’s values fall in line with honey, a wholesome ingredient,” says Catherine Barry, director of marketing for the National Honey Board. “Honey has been a staple in consumers’ pantries for decades, and with Kerri’s help, we’d like to educate consumers even more about honey’s various applications, so people reach for it as an everyday ingredient.”

Dr Pepper has signed up to sponsor Alex Bowman and his No.23 Borla Exhaust Toyota Camry.

The drinks brand sponsored Bowman in Sunday’s 56th running of the Daytona 500 at Daytona (Fla.) International Speedway.

Bowman started from the 29th position and finished 23rd.

Bundesliga 2 team SG Dynamo Dresden has announced East Print GmbH is their new exclusive partner.

The deal is an expansion of their partnership that began in 2011. The large format digital printing company wants to continue to engage with the new enhanced cooperation for the sport in the region.

“We are based in the heart of Dresden and many of our 28 employees are great Dynamo fans. So the decision was relatively easy for the next step. As one of the traditional clubs in the 2nd Bundesliga Dynamo Dresden is the ideal partner and an attractive platform for distribution of our print and advertising technology services. Also, viagra we focus on excellence that unites us, allergy ” said Maik Vogel, denture Managing Director of East Print GmbH. “As an exclusive partner of SG Dynamo Dresden, we look forward to continuing our good cooperation and wish Olaf Janssen and his team for the current season all the best.”

Dynamos manager Ralf Gabriel welcomed the sponsorship: “We are very happy that we were able to expand cooperation with East print on and win this Dresden-based company as a new exclusive partner for Dynamo Dresden.”

Spanish footwear brand Callaghan have announced they will sponsor Spain’s Women’s Beach Volley-Ball Team.

The team will join a campaign undertaken by Callaghan to work alongside young members of Spain’s élite sporting world, an initiative that began with the brand’s collaboration with Melani Costa, the silver-medallist in the World Swimming Championships.

Liliana Fernández Steiner from Benidorm and Elsa Baquerizo from Madrid are the Spanish champions and European silver-medallists; they make up a team that has a very good chance of winning a medal at the forthcoming Olympic Games in Río de Janeiro.

Basilio García, Callaghan’s CEO, commented: “Working with Liliana and Elsa was a great experience. They perfectly convey Callaghan’s values, given that their lives are full of challenges and they travel constantly. They also like to be comfortable and to look beautiful and stylish. With these two athletes we have created a collection that is cheerful, youthful, fresh and fashionable, as well as great fun, just like them!”

Liliana and Elsa have also talked about their experience: “Working with Callaghan was fascinating for us and we had a great time. We managed to realise our idea of the ideal shoe, one that is comfortable but that also follows the latest fashions of the moment. Our creation can be used for different occasions, given that when you travel this is just kind of footwear that you need, because you can’t carry that many pairs in your suitcase.”

Gill have extended their partnership with Emirates Team New Zealand once again in 2014.

The technical sailing brand has already supplied a comprehensive range of product for the first act of the Extreme Sailing Series starting in Singapore this week.

Grant Dalton, allergist Managing Director at Emirates Team New Zealand commented “We worked with Gill on the TP52 program when we won the MedCup two years in a row and the Louis Vuitton Trophy Regattas in 2010. Now as was then we found the gear comfortable and a perfect product for what we required, abortion it is great to be working with Gill again as we start the journey towards the next Americas Cup”

The product line-up supplied to the team includes pieces from the highly acclaimed Gill Race Collection, troche designed specifically for high-performance, intense-activity sailing.

Bryan Stewart, Director at Gill said: “We love working with Emirates Team New Zealand, one of the most iconic sailing teams on the planet. It gives us the opportunity for our product to be used at the very top of our sport, and to work with the team to hone and develop our gear. We are supplying some of the best possible kit for the type of sailing they are involved with. Our Race Collection performs best in a fast paced high pressured environment – exactly like the Extreme Sailing Series.”

The Golden Lions Rugby Union (GLRU) has announced Xerox as their new title sponsor for the Currie Cup tournament.

The three-year deal sees Xerox come on board as the naming rights sponsor of the senior Golden Lions team for the 2014 to 2016 competitions. 

Xerox and the GLRU have had a long-standing partnership, sale with the bodies first linking in 1993.

Xerox has joined arms with the GLRU in a title sponsorship capacity three times since their original 1993-1998 deal. The company came on board from 2003-2006, symptoms renewed their sponsorship from mid-2006 to 2009 and has now partnered with the GLRU once more.

GLRU CEO, Manie Booysen, is thrilled to welcome Xerox back into the Golden Lions fold and is looking forward to a prosperous partnership in the years to come.

“Negotiations over this partnership have been on-going for several months and we are delighted that Xerox have decided to once again put their trust in the Lions brand.

“We are grateful that BDS and Xerox are willing to partner with us during our re-building phase and we look forward to working with them in the future.”

Johan Basson, the CEO of Bytes Document Solutions said, “For more than half a century, Xerox has been a leader in document technology and services and Bytes Document Solutions is the largest Xerox distributor in the world.

“Our sponsorship of the Golden Lions feels like coming home and we are delighted to re- establish our long-standing relationship with this passionate team.”

Mark Duffelen, Regional General Manager of Xerox MEA (Middle East and Africa), reaffirmed Basson’s sentiments.

“Xerox takes great pleasure in once again sponsoring the Golden Lions for the Currie Cup,” he shared.

“Xerox has an extensive presence in the South African market and, along with our strategic partner Bytes Document Solutions, we have been bringing world class solutions and services to our customers.

“It is that culture of excellence and performance that we wish to highlight. Thus we have chosen to re-establish our partnership with the Golden Lions, a team that shows the same passion and culture as both Xerox and Bytes.”