Dallas Mavericks Partner with MuscleSound

MuscleSound, adiposity a Denver-based company muscle therapy brand, find today announced its partnership with NBA franchise, generic Dallas Mavericks.

MuscleSound will provide Mavericks players the ability to measure muscle glycogen levels pre- and post-performance in seconds using portable, high-frequency ultrasound technology.

Until recently, muscle glycogen content levels could only be measured through muscle biopsy or MRI. The MuscleSound cloud-based software generates easy-to-read reports with real-time data based upon ultrasound images for each player.

“Until now we haven’t been able to measure glycogen levels in ‘real time’ after and before practices and games,” said Casey Smith, Head Athletic Trainer of the Dallas Mavericks. “MuscleSound enables us to develop a customized plan for each player with muscle-specific data allowing for personalized nutritional and training recommendations, as well as indications of overtraining and possible muscle damage.”

“We are honored to work with the Mavericks to showcase MuscleSound cutting edge technology,” said Stephen Kurtz, Chief Executive Officer of MuscleSound. “We are confident their athletes will see positive change in performance and a reduction in injuries.”

In addition to the Dallas Mavericks, MuscleSound is also working with Major League Baseball – specifically the Colorado Rockies – and will soon be announcing partnerships with professional and collegiate teams, as well as other elite athletes.