Buffalo Bills Extends Tim Hortons Partnership

The Buffalo Bills have announced a five-year extension with Tim Hortons Cafe & Bake Shop, decease including the branding of one of Ralph Wilson Stadium’s six new gates.

The Tim Hortons gate will include a one-of-a-kind, ampoule three-dimensional Tim Hortons Cafe & Bake Shop coffee cup atop the gate pylon, purchase serving as a landmark for patrons to be completed along with the ongoing Ralph Wilson Stadium renovations by the 2014 season. In addition, LED video board technology at the gate will provide fans with NFL content, gameday information and unique, exclusive promotional content from Tim Hortons Cafe & Bake Shop while entering the stadium. 

The renovation will also mean Tim Hortons Cafe & Bake Shop will now serve Timbits at six branded concession stands and will continue to serve its premium blend coffee at various locations around the stadium.

“We know Buffalo Bills fans appreciate a good cup of coffee and we’ve been proud to serve them for more than a decade,” said Mike Meilleur, Executive Vice President, Tim Hortons U.S. “Our partnership with the Bills has been integral to our growth here in Buffalo and is very much part of the fabric of this company.”

“The evolution of this partnership and Tim Hortons unwavering support and dedication to our organization over the past 10 years has been incredible,” said Bruce Popko, Bills Chief Revenue Officer. “Their commitment to the region coupled with a tremendous product offering directly attributes to the loyalty they’ve accrued over the years. We look forward to embarking on this unprecedented venture that will be sure to reward Bills fans for years to come.”

GDF Suez Becomes Official Partner of Roland Garros

French multinational electric utility company GDF SUEZ has renewed its partnership with the French Tennis Federation for a further five years.

A partner of FTF for the past 22 years, cialis GDF SUEZ will continue to be an Official Partner of French Internationals. 

At the signature of the partnership, cough Valérie Bernis, Executive Vice-President in charge of Communications, Marketing and Sustainable Development at GDF SUEZ, remarked: “We are very proud to be continuing and bringing a new dimension to our support for tennis, and more particularly women’s tennis. This new partnership with Roland-Garros for the next five years will contribute to expanding the international scope of the GDF SUEZ brand.”

Jean Gachassin, Chairman of the French Tennis Federation, added: “We are delighted and honoured to have GDF SUEZ joining us as an Official Partner of Roland-Garros. This international-scale group, with a long-standing commitment to women’s tennis, will support our tournament in its quest for ever greater responsibility. Indeed, sustainable development is a sector to which the French Tennis Federation is particularly committed, and the Roland-Garros tournament is of course at the heart of this strategy and the many actions undertaken.”

GDF SUEZ will become the Energy and Sustainable Development Partner of the Paris Grand Slam. The Group will bring all its experience and know-how as an energy company for the benefit of the tournament. 

Singha Named Official Beer of MotoGP

Brewery Singha has secured the exclusive pouring rights to provide beer to fans at MotoGP events in specific territories.

The Thai beer will also be served at European rounds in the MotoGP VIP Village in 2014, except for those events held in Spain. 

The agreement will also see Singha branding featured prominently at key corners of World Championship circuits, providing extensive television exposure.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “I’m delighted to announce this new agreement with a fantastic beer partner which has ambitious plans to grow internationally as a brand and has chosen our sport as the perfect platform to reach millions of fans around the world. We are sure that we will enjoy a long and fruitful relationship with Singha over the coming seasons.”

“It is our great pleasure to be the first ever official beer sponsor of MotoGP, the No.1 Motorcycle World Championship”, said Voravud Bhirombhakdi, Director of Event Marketing and Business Partnership, Singha Corporation Co., Ltd., “Our vision is to become a global beer brand and this partnership will create brand exposure globally through speed, technology and innovation. We look forward to a much anticipated season with MotoGP.”

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Great Eastern Joins Singapore Sports Hub as Founding Partner

Insurance brand Great Eastern has been named a Founding Partner of the iconic Singapore Sports Hub as well as the Official Insurance Partner.

As a founding partner, Great Eastern will receive significant branding opportunities at the Sports Hub as well as global exposure on the Sports Hub’s online platforms. Great Eastern’s partnership with the Singapore Sports Hub is part of the OCBC Group’s larger collaboration with the Sports Hub.

Dr Khoo Kah Siang, CEO (Singapore), Great Eastern, commented: “As a LIFE company, Great Eastern has gone beyond the traditional role of an insurance company to help the community live healthier and better. Our support for sports is integral to Great Eastern’s DNA. Sports is one of life’s rich experiences and brings out the best in each of us. Sports embraces the best of the human spirit and brings families and the community together.

“Our partnership with the iconic Singapore Sports Hub adds an exhilarating new dimension to our Live Great programme offerings and is an excellent platform for us to further promote the important message of healthy living as well as bring Singaporeans together from every walk of life.

“I am excited to share that, for a start, participants of our Great Eastern Women’s Run can look forward to exciting fringe activities at the Sports Hub. We are also in active discussions to stage our Run at the Hub next year. On the community front, we have several exciting initiatives lined up.

“At Great Eastern, we are firm advocates of sports for all so, as part of the OCBC Group, we will be actively supporting Sport Singapore’s Community Open House at the Sports Hub targeted for end of June. The young and elderly, youths and families as well as the underprivileged, will be invited and be among the first to experience this world class facility.

“Come August, which is when we celebrate Singapore’s National Day and Great Eastern’s 106th birthday, we have a memorable treat in store for needy children. We are partnering the Football Association of Singapore to hold a special football clinic for 100 underprivileged children who will have the rare opportunity to not only play on the new pitch at the Stadium but also be coached by Singapore’s top former internationals.

“Great Eastern will also participate in the ‘Experience Sports’ programme at Singapore Sports Hub, to support the Hub’s community initiatives. Our participation will include raising awareness and increasing community engagement in sporting activities at the Hub, starting with our very own employees.

“With our partnership of the Singapore Sports Hub, we are delighted to bring sports closer to the community.”

Philippe Collin Delavaud, CEO, SportsHub Pte Ltd, added: “Great Eastern is well regarded as an ardent supporter of sports in Singapore, and we are delighted to have their support for the Singapore Sports Hub. As we work towards growing a vibrant sporting scene in Singapore, partnerships with iconic home-grown corporations like Great Eastern are very much valued.”

Lucas Oil Ink New Deal with NHRA

Lucas Oil Products have extended their major sponsorship of the National Hot Rod Association (NHRA) in a new multi-year deal. 

The all-encompassing partnership includes series sponsorship of the NHRA Lucas Oil Drag Racing Series, title rights sponsorship of the Lucas Oil NHRA Nationals in Brainerd, Minn., naming rights at historic Lucas Oil Raceway at Indianapolis and designation as the Official Oil of NHRA.

“I’ve said it before and I’ll say it again: Lucas Oil is an integral part of NHRA,” said Tom Compton, NHRA president. “Our sport has grown because of their involvement and, conversely, Lucas Oil has grown as a result of NHRA race fans being so product-loyal.”

“With our long-time involvement in the NHRA with the sportsman series sponsorship, drag racing has been a significant part of our lives,” said Forrest Lucas, CEO of Lucas Oil Products. “From the grassroots level of the sport, all the way up to the Top Fuel dragsters, for almost two decades, we at Lucas Oil have proudly supported numerous forms of motorsports to demonstrate the quality of our products under extreme racing conditions. From the very beginning, our participation in these events has given us the opportunity to interact with the very people who purchase and use our products. The Lucas Oil Drag Racing Series is extremely effective in helping us achieve our goals.”

In addition, Lucas Oil will maintain its status as the Official Oil of NHRA and retain title-rights sponsorship of the Lucas Oil NHRA Nationals at Brainerd International Raceway in Brainerd, Minn. Lucas Oil also renewed its naming-rights sponsorship at historic Lucas Oil Raceway at Indianapolis, home of the world’s most prestigious drag race, the Chevrolet Performance U.S. Nationals.

The sponsorship includes broadcast elements, on-site display, signage, ability to utilize the NHRA official logo on products and the opportunity to conduct consumer promotions.

Mercedes-Benz Becomes Official Car Partner of IRONMAN European Tour

Mercedes-Benz has been named the official Car Partner of the IRONMAN European Tour for the 2014 and 2015 seasons in a new expanded partnership with the World Triathlon Corporation. 

The automotive brand is extending its activities in the elite class of endurance sport. The new V-Class is the youngest and most spacious member of the Stuttgart passenger car family and the ideal car for sporty, unhealthy active people.

“The IRONMAN European Tour is the ideal platform for addressing discerning people who are sports enthusiasts and active in their leisure time in our most important sales markets and to make the V-Class part of their lifeworld”, says Klaus Maier, Head of Marketing and Sales at Mercedes-Benz Vans. 

In 2014, Mercedes-Benz will be present at nine races in eight countries, including Germany, Denmark, France, Austria and Spain. Mercedes-Benz will also be an important part of the IRONMAN European Championship in Frankfurt am Main, IRONMAN´s premier event in Europe. On 6 July 2014 the international triathlon elite will again compete here in the IRONMAN European Championship.

“IRONMAN and Mercedes-Benz make a perfect and powerful combination. Both brands are renowned for their firm belief in passion, quality and determination to provide their customers with a great experience. We are confident that IRONMAN is the perfect platform to present the new V-Class and are happy to welcome Mercedes-Benz as a major partner of our races and our flagship event in Frankfurt”, adds Thomas Dieckhoff, Chief Executive Officer of IRONMAN Europe, Middle East & Africa.

As well as general support for the IRONMAN European Tour national organisers will have at their disposal V-Class vehicles as a support and shuttle service throughout the year at all the competitions.

Dundee United Extend with Shirt Sponsors

Scottish Premiership team Dundee United have revealed Calor and GA Engineering have both extended their shirt sponsorship agreements for a further two years. 

This means that the Calor logo will continue to be placed on players’ shirt fronts for the sixth season in succession. The instantly recognisable Calor marks will also appear on all Dundee United official replica kit shirts and coaching staff kits. The agreement gives Calor exclusivity with Dundee United in the LPG sector and promotes Calor’s expertise in providing exceptional energy.

Stephen Rennie, Managing Director of Calor commented: “Calor is strongly linked with exceptional energy production and that has been mirrored in Dundee United’s performances on the pitch. The youthful exuberance shown by the team is exactly the kind of energy we can relate to.”

“Dundee United have displayed exceptional talent in the higher echelons of Scottish football and the link between Calor and Dundee United has helped continue Calor’s growth within the Scottish market and we look forward to this increasing further over the next two years.” 

GA Engineering’s name and logo will again feature on the back of both the first team’s home and away shirts. 

GA Engineering Managing Director Gordon Deuchars commented, “The partnership has been superb for the profile of GA Engineering over the past two years. It has been amazing to watch the development at Tannadice. The management team has done a brilliant job in bringing through some of the finest young talent in the Scottish game. 

“The forthcoming Scottish Cup Final will be a historic day and to see thousands of United strips with our company name on them will be fantastic. Our company motto is ‘Turning Out Quality’ and hopefully the team can turn out a quality performance on 17th May and bring the trophy back to Tannadice.” 

Dundee United Chairman Stephen Thompson said: “We are delighted that our two main Club sponsors have extended the partnership. It is important for our brand that we have a strong relationship with our sponsors and that we can work together and enhance the brand exposure within our respected fields. Calor and GA Engineering have been an integral part of what we are achieving here at Dundee United and it is great to have both of them on board at this exciting time.”

Steely Lumber to Sponsor TriStar Motorsports at Talladega Superspeedway

TriStar Motorsports have announced that Steely Lumber, Co. will be on board the No. 44 TriStar Motorsports Camry this weekend as the primary sponsor.

Native Texas driver, David Starr, will be behind the wheel of the Steely Lumber Camry at Talladega Superspeedway.

“It’s a big honor to have Steely Lumber Company on our race car this weekend,” said David Starr, driver of the No. 44 Camry. “Kelvin & DeAnn are great friends and avid NASCAR fans. I’m excited to be partnering up with them in Talladega.”

5-hour ENERGY to Sponsor Kansas Speedway’s Inaugural NASCAR Sprint Cup Series Race

Kansas Speedway officials announced today that 5-hour ENERGY will sponsor Kansas Speedway’s inaugural NASCAR Sprint Cup Series night race on May 10.

The race will be named the 5-hour ENERGY 400 Benefiting Special Operations Warrior Foundation (SOWF).

From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour ENERGY  to SOWF, a top-rated nonprofit organization that supports the military’s special operations forces and their families through college scholarships, family services, and financial stipends. The minimum guaranteed donation is $75,000.

“I’m excited to have 5-hour ENERGY join with us on our inaugural NASCAR Sprint Cup Series night race,” said Kansas Speedway President Patrick Warren. “I’m even prouder to know that we will be honoring the military service of so many men and women and are able to recognize the commitment they have made to our country. The Special Operations Warrior Foundation provides support and assistance to personnel in the U.S. Special Operations Command and I look forward to working with them and 5-hour ENERGY during our race weekend.”

Hunt Brothers Pizza to Sponsor Kevin Harvick at Charlotte Motor Speedway

Hunt Brothers Pizza will be the primary sponsor for Kevin Harvick and the No. 4 Stewart-Haas Racing (SHR) Chevrolet SS for the 30th running of the NASCAR Sprint All-Star Race May 17 at Charlotte Motor Speedway.

“This is our first primary sponsorship with our new racing partner, Stewart-Haas Racing,” said Keith Solsvig, vice president of marketing for Hunt Brothers Pizza. “Kevin and Stewart-Haas have already had a very impressive run this year, including trips to victory lane at Phoenix and Darlington. We chose to align ourselves with this reputable team because racing fans are our consumers.”

The NASCAR Sprint All-Star Race is a non-points event with $1 million in prize money on the line. The night also includes high-stakes qualifying to set the starting lineup. A break from NASCAR’s normal qualifying rules, drivers will qualify using a timed three-lap run that includes a mandatory four-tire pit stop and no pit road speed limit.

Hunt Brothers Pizza became involved in NASCAR as a team partner in 2008, where the company sponsored Haas CNC Racing, the predecessor of SHR, and aligned with NASCAR Sprint Cup Champion Kevin Harvick in 2009. Harvick holds 23 total career victories, 100 top-five finishes and 209 top-ten finishes within the NASCAR Sprint Cup Series, proving himself an elite driver in the highly coveted series. Hunt Brothers Pizza is also an associate sponsor of the No. 4 Chevrolet for the duration of the current racing season.