Atlanta Hawks Reveal Audemars Piguet as Official Time Keeper

By Community | May 12, 2014

NBA franchise Atlanta Hawks have signed a partnership with luxury watch manufacturer Audemars Piguet.

The partnership with the Hawks marks Audemars Piguet’s first with a team in any professional sport in the United States. Audemars Piguet will serve as the team’s ‘Official Time Keeper’ exclusively presenting the Two Minute Warning of the 2nd quarter and the Audemars Piguet Final Minute of the 4th quarter and receiving corresponding signage throughout the arena at those junctures. Audemars Piguet will also present the “Countdown to Tip-Off”, order a 15-minutes countdown before the Hawks and their opponent meet at the center court to begin the game.

“We are thrilled with the prospect of partnering with one of the preeminent fine watch-manufacturers in the world” said Hawks Executive Vice President and Chief Revenue Officer Andrew Steinberg. “Moreover, shop we are honored that Audemars Piguet has demonstrated such an outstanding commitment to our organization, ed culminating in their first team partnership in all professional sports.”

The Swiss company will also have a presence outside of Philips Arena as they will have strong visibility on the Hawks massive exterior marquee, a digital clock which displays HD-video and images, that sits atop the Centennial Tower parking deck outside of Philips Arena on the corner of Marietta Street and Centennial Olympic Park Drive.

“Professional sports is nothing new to Audemars Piguet as the brand has had a long tradition of relationships with many of the world’s greatest athletes” said Xavier Nolot, CEO Audemars Piguet (North America) Inc. “Announcing the partnership following the team’s strong showing during the playoffs is incredibly exciting and we could not be more proud to have a place of honor at Atlanta’s beloved Philips Arena and the association with Danny Ferry, Coach Bud and the entire Atlanta Hawks organization.”

Audemars Piguet’s list of ambassadors includes successful professional athletes in several sports, including: the PGA’s Nick Faldo and Lee Westwood, FC Barcelona soccer star Leo Messi, the NBA’s LeBron James and retired cricket star Sachin Tendulkar among others.