Reigning champions of the CONCACAF Champions League Cruz Azul have secured a new partnership with kit manufacturer Under Armour. 

The five-year agreement includes in-stadium signage, marketing use of club trademarks, and outfitting rights for the club’s youth teams.

“Cruz Azul is dedicated to winning trophies and the passion they bring to the sport of football never wavers,” said Matt Mirchin, EVP, Global Marketing, Under Armour. “They are one of the most decorated clubs in Latin America and their perennial domestic success continues to elevate their global significance. This partnership will go a long way in expanding our presence in football.”

Netball Australia have announced that leading performance sportswear brand 2XU has extended its partnership with the Australian national team.

The renewed partnership will see 2XU remain the Official Therapeutic and Compression Apparel of the Australian Netball Diamonds ahead of the 2014 International Netball Test Series in October.

“It is great to have 2XU on board again as the Official Compression Partner of the Diamonds, viagra ” Australian Diamonds coach Lisa Alexander said.

“I know the athletes really enjoy the garments as they assist extremely well with their training and recovery so it’s fantastic to have continued encouragement and support from 2XU leading into our international Tests.”

“As Australia’s leading high performance sports brand, cialis we pride ourselves in partnering with the finest netballers in the country, pilule ” said 2XU Sponsorships Manager Nicola McDonald.

“We look forward to supplying Netball Australia, and its vast netball communities across the country, with our world-leading Compression collection in order to achieve unparalleled results in training, match day and recovery.

“It’s an honour to have our acclaimed apparel worn by these dynamic athletes – the finest in Australia, and we look forward to the journey ahead.”

Nestle Nesquik have announced a multi-faceted partnership with youth sports organizations US Youth Soccer and AYSO Soccer.

They will support education and awareness of the importance of providing healthy recovery and refueling options for soccer athletes. Nesquik is also teaming up with professional soccer players and coaches nationwide to reinforce that Nesquik is a recovery beverage.

“Nutrition makes a huge difference in athletic performance after games and practices, and it’s clear to me that low-fat chocolate milk can help players get an extra edge,” said Alexi Lalas, former U.S. National Soccer Team member and current analyst for ESPN and ABC Sports.  “Speaking on behalf of myself and my kids, we’re looking forward to refueling with Nesquik on and off the field this year.”

Nesquik will also participate in many large soccer tournaments this year, including the AYSO National Games in Los Angeles, and the US Youth Soccer National Championships in Maryland, where they will offer offer coaches, parents, and players information on the recovery benefits of low-fat chocolate milk.

“We’re excited to be partnering with truly outstanding organizations, and players, and have this unique opportunity to provide coaches and parents with excellent tips and products for better recovery,” saidJared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games because it can help restore exhausted muscles in a way that other leading hydrating sports drinks cannot.”

Professional beach volleyball tour AVP (Association of Volleyball Professionals) have announced a partnership with car company smart USA to sponsor the AVP Tour’s 2014 season.

As part of the deal, medicine smart will be designated as the Official Automotive Partner of the AVP for all seven of its tournaments this season, pill and smart will receive title sponsorship of two of the AVP’s marquee Southern California events. The “smart AVP Manhattan Beach Open” will be played August 14-17, and the “smart AVP Championships at Huntington Beach” will be played September 18-21. 

The deal includes sponsor options to extend for the 2015 and 2016 seasons. Last season, smart sponsored the season-ending “smart AVP Championships at Huntington Beach.” 

“smart USA is excited to extend its commitment with the AVP for the 2014 season,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “For many years, smart has supported beach volleyball around the world, and we’re thrilled to help the sport thrive right here in the U.S.” 

AVP Managing Partner Donald Sun added: “We couldn’t be happier to announce our season-long partnership with smart. The AVP is an emerging brand that seeks to connect with a young, affluent and aspirational lifestyle, and smart is a perfect fit in reaching that same demographic. We’re truly appreciative of the support that smart has offered as we continue to expand our professional domestic beach volleyball tour, and we’re looking forward to growing with them in the years to come.” 

smart will also receive signage on the stadium court and throughout the tournament footprint at all 2014 AVP tournaments, as well as TV advertising on the AVP’s CBS Sports Network broadcasts and website and social media integration..

Californian based tool, buy cialis cable and control company Motion Pro has remained an official partner of the GEICO AMA EnduroCross Championship.

“EnduroCross is proud to have Motion Pro on as a sponsor of the GEICO AMA EnduroCross Championship for another season, cough ” said Lance Bryson, unhealthy Director of Marketing and Sales for EnduroCross. “Clearly, Motion Pro is the absolute top-performing brand in Motorcycle tools, cables and controls and we thank them for supporting the best riders and for choosing EnduroCross to showcase their product line.”

EnduroCross is more than demanding for racers and mechanics alike. So having top-quality parts and the finest tools only makes sense for the top teams and riders.

“The GEICO AMA EnduroCross series provides Motion Pro the finest stage to showcase our premium line of tools, cables and controls,” said Brandon Baldwin, Sales and Marketing Director for Motion Pro. “This series is the most concentrated environment of performance and durability testing we can look for and, as the top riders prove at every round, durability, functionality and preparation are the keys to success. Motion Pro and EnduroCross are a great fit.”

Organisers of the Glasgow 2014 Commonwealth Games have announced Arnold Clark as their latest sponsor. 

Arnold Cark will be an Official Provider for the Games in relation to Vehicle Rental, prescription Fleet Storage, Vehicle Training and Valet Services. 

This will include the provision of office space, vehicle storage for the Games Fleet of Ford vehicles, as well as cleaning and valet services. 

Arnold Clark will also supply training staff to support the Glasgow 2014 Driver Training programme and will assist the commissioning and decommissioning of the Games fleet of cars from and back to Ford. 

Headquartered in Glasgow, the company was founded by Sir Arnold Clark in the 1950s, and now comprises 200 locations and 9,000 staff across the UK with an annual turnover of £2bn. 

David Grevemberg, Glasgow 2014 Chief Executive, said: “We are delighted to welcome Arnold Clark into the Glasgow 2014 Sponsor family.  As a leading UK business, headquartered and rooted in Glasgow, Arnold Clark will deliver transport support and services integral to the success of the Games. The Games are Glasgow and Scotland’s opportunity to shine on a global stage and we look forward to welcoming the Commonwealth for a celebration of sport and culture.”

Sir Arnold Clark, Chairman and Chief Executive, said: “As a business Arnold Clark has always looked for ways to sponsor and develop local projects, activities and businesses; with that in mind we are thrilled to be able to sponsor an event as prestigious as the Glasgow 2014 Commonwealth Games. We are honoured to be part of such a momentous occasion and very proud to be able to host the Commonwealth Committee at our GTG training centre. 

“Working with the 2014 Games committee has given us the opportunity to celebrate our Glasgow heritage and we look forward to supporting the Glasgow 2014 Commonwealth Games.”

The British Basketball League have announced that they have signed a five-year deal that will see Tickets.com become Official Ticketing Partner of the league from the beginning of the new season in September. 

The new agreement will see Tickets.com named as the ‘official ticketing agent’ of the BBL, doctor exclusively managing all ticketing requirements for the league’s 14 clubs, mind which includes two new franchises set to make their Championship debut from September 2014.

Central to the partnership will be the development of the clubs’ fan engagement strategies, ambulance with Tickets.com and BBL working closely with all teams to encourage and facilitate increased online ticket sales.

Each club will utilise Tickets.com’s ProVenue® suite of products to manage ticket sales and provide CRM insight into purchasing and attendance traits. The white label ticketing solution will also allow each franchise to sell tickets via personalised ticketing pages, built into their existing club websites, which will be designed and built by Tickets.com to incorporate the team’s unique brand identity.

As well as ticketing all BBL Championship league fixtures, in which all BBL teams play each other three times, Tickets.com will also be responsible for BBL Trophy and BBL Cup matches.

Spectators will also be able to purchase tickets to all fixtures at www.tickets.com, the consumer-focused website re-launched in 2013 that provides all Tickets.com clients with an additional platform from which to generate ticket sales.

Commenting on the new partnership, David Leyden Dunbar, commercial director for the BBL, said: “I’m thrilled to welcome Tickets.com onto the growing roster of league-wide partners in what we are sure will be an exciting partnership for both parties.

“The company’s pedigree within this space is unquestionable as a privately held subsidiary of MLB Advanced Media, LP, the interactive media and Internet division of Major League Baseball as well as supplier to more than 300 sports and entertainment clients across the UK. A unified deal such as this will allow us to really drive forward our ability to engage with fans, and make their experience of interacting with us easier and more efficient, while also increasing the scale and share of online advance sales.

“Clubs and the BBL have seen significantly increased ticket sales this season, so this is an area of focus for us,” added Leyden Dunbar.

“In addition to this, I’m incredibly excited about the prospect of Tickets.com implementing tried and tested technology from the MLB to these shores, and using the BBL as their preferred partner.”

Giles Bayliss, Tickets.com Business Development Director, said: “We are delighted to enter into a long term partnership with the BBL, which will see us working closely to further grow the clubs’ game day attendances in line with their wider plans to grow the sport,” added.

“In addition, we aim to support the league in building on its relationships with the clubs, using our experience and expertise to develop how they market and sell tickets to their fans. This is an exciting development for both groups and as a first for a professional sports league in the UK, we are looking forward to creating a positive long term partnership with the BBL and all 14 teams, whilst building a showcase for how other sports can benefit from similar league-wide agreements.”

As part of its role as the official ticketing agent for the league, the Tickets.com logo will be present on court branding at all BBL fixtures, as well as included in the perimeter digital signage used for all televised fixtures.