Smart Becomes Official Automobile Partner of AVP

By Community | June 4, 2014

Professional beach volleyball tour AVP (Association of Volleyball Professionals) have announced a partnership with car company smart USA to sponsor the AVP Tour’s 2014 season.

As part of the deal, medicine smart will be designated as the Official Automotive Partner of the AVP for all seven of its tournaments this season, pill and smart will receive title sponsorship of two of the AVP’s marquee Southern California events. The “smart AVP Manhattan Beach Open” will be played August 14-17, and the “smart AVP Championships at Huntington Beach” will be played September 18-21. 

The deal includes sponsor options to extend for the 2015 and 2016 seasons. Last season, smart sponsored the season-ending “smart AVP Championships at Huntington Beach.” 

“smart USA is excited to extend its commitment with the AVP for the 2014 season,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “For many years, smart has supported beach volleyball around the world, and we’re thrilled to help the sport thrive right here in the U.S.” 

AVP Managing Partner Donald Sun added: “We couldn’t be happier to announce our season-long partnership with smart. The AVP is an emerging brand that seeks to connect with a young, affluent and aspirational lifestyle, and smart is a perfect fit in reaching that same demographic. We’re truly appreciative of the support that smart has offered as we continue to expand our professional domestic beach volleyball tour, and we’re looking forward to growing with them in the years to come.” 

smart will also receive signage on the stadium court and throughout the tournament footprint at all 2014 AVP tournaments, as well as TV advertising on the AVP’s CBS Sports Network broadcasts and website and social media integration..