Nestle Nesquik Sign US Youth Soccer Partnership

By Community | June 4, 2014

Nestle Nesquik have announced a multi-faceted partnership with youth sports organizations US Youth Soccer and AYSO Soccer.

They will support education and awareness of the importance of providing healthy recovery and refueling options for soccer athletes. Nesquik is also teaming up with professional soccer players and coaches nationwide to reinforce that Nesquik is a recovery beverage.

“Nutrition makes a huge difference in athletic performance after games and practices, and it’s clear to me that low-fat chocolate milk can help players get an extra edge,” said Alexi Lalas, former U.S. National Soccer Team member and current analyst for ESPN and ABC Sports.  “Speaking on behalf of myself and my kids, we’re looking forward to refueling with Nesquik on and off the field this year.”

Nesquik will also participate in many large soccer tournaments this year, including the AYSO National Games in Los Angeles, and the US Youth Soccer National Championships in Maryland, where they will offer offer coaches, parents, and players information on the recovery benefits of low-fat chocolate milk.

“We’re excited to be partnering with truly outstanding organizations, and players, and have this unique opportunity to provide coaches and parents with excellent tips and products for better recovery,” saidJared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games because it can help restore exhausted muscles in a way that other leading hydrating sports drinks cannot.”