Cruz Azul Signs Under Armour Partnership
By Community | June 4, 2014
Reigning champions of the CONCACAF Champions League Cruz Azul have secured a new partnership with kit manufacturer Under Armour.
The five-year agreement includes in-stadium signage, marketing use of club trademarks, and outfitting rights for the club’s youth teams.
“Cruz Azul is dedicated to winning trophies and the passion they bring to the sport of football never wavers,” said Matt Mirchin, EVP, Global Marketing, Under Armour. “They are one of the most decorated clubs in Latin America and their perennial domestic success continues to elevate their global significance. This partnership will go a long way in expanding our presence in football.”