Turkish Olympic Committee Signs Koç Holding as Main Sponsor

The Turkish Olympic Committee has signed Koç Holding as their new main sponsor in a new three-year agreement.

The agreement was signed during a press conference at the Koç Sports Club in Ba?larba?? involving the CEO of Koç Holding, cialis order Turgay Durak; Koç Holding’s Director of Corporate Communications and External Affairs, Oya Ünlü K?z?l; President of the Turkish Olympic Committee, Professor U?ur Erdener and Secretary General of the Turkish Olympic Committee, Ne?e Gündo?an.

President of the Turkish Olympic Committee, Professor U?ur Erdener said: “The support and collaboration of Koç Holding, which was also shown during the candidacy process of ?stanbul 2020, is highly significant for the future of Turkish sports. I convey my thanks to them for their vision.”

CEO of Koç Holding, Turgay Durak, added: “?stanbul is the correct city for the Olympics. We believe that this dream will come true one day; that is why we wanted to be the sponsor of Turkish Olympic Committee. We wish to work in cooperation with the Turkish Olympic Committee for three years to develop the Olympic spirit in Turkey and support the Committee’s international activities. We believe wholeheartedly that if sport becomes a lifestyle choice and is encouraged at an early age, this would result in big achievements in the future of sport.”

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Queens Park Rangers Extend ASR Holdings Partnership

Premier League bound Queens Park Rangers have renewed their partnership with ASR Holdings Ltd for the third straight year. 

The Hong Kong based air freight solution providers have signed a one-year extension as our Official Logistics Partner, which sees them continue their support of the club as we prepare for our return to the Premier League.

As part of the agreement, the ASR logo will continue to be included on the club’s first team training kit.

ASR Logistics Holding Ltd is an air freight solution provider within the air cargo market. It is engaged in purchasing air cargo space from airlines or integrated carriers and selling this space to freight forwarders.

ASR has well-established business partnerships with more than 45 airlines covering almost every major airport with more than 1,000 freight forwarder customers.

Niki Law, Executive Director of ASR, said: “We are pleased to be the logistics partner of QPR for the third consecutive year and we treasure this long term relationship. Through working with QPR, our businesses are able to gain exposure in new sectors and regions.”

QPR Commercial Director, Euan Inglis, added: “We are delighted that ASR have continued their relationship with the club for a third successive year. Our return to the Premier League has given us the opportunity to work with ASR on initiatives outside of our commercial partnership, with enhancement of our global e-commerce offering being an area of particular focus.”

Atlanta Falcons Sign King’s Hawaiian Sponsorship

King’s Hawaiian Bakery West announced today their sponsorship with the Atlanta Falcons for the 2014 season.

Through the sponsorship, King’s Hawaiian was the presenting sponsor of the “Grill with the Falcons” event on Saturday, June 14th. The annual event will took place at the Mall of Georgia and will include a tailgate competition, food giveaways, and meet and greets with Falcons’ players and cheerleaders. 

Additionally, King’s Hawaiian will sponsor a sweepstakes in Atlanta and the surrounding communities between August 17 and September 13. Entrants will be given the chance to win an all-expense paid trip to Glendale, AZ, to see their favorite football players at the 2015 all-star game.

“As a family-run business with local operations in the Atlanta area, King’s Hawaiian embodies the hospitality and energy that the Falcons look for in a partner. Their products are family favorites across the nation and we are proud to bring their outstanding breads to the attention and tailgates of our fans,” said Tim Zulawski, Vice-President of Sponsorship Sales and Services, Atlanta Falcons.

“As we expand our operations in Georgia, we look forward to bringing the King’s Hawaiian signature Aloha spirit to the Falcons Nation,” said Erick Dickens, Vice President of Marketing, King’s Hawaiian. “We are ready to join the Atlanta community this fall as they celebrate a successful football and tailgate season.”

Mastbank Becomes Title Sponsor of FINA Swimming World Cup

The International Swimming Federation (FINA) has signed an agreement today with Russian commercial bank MASTBANK who will become the title sponsor of the 2014 edition of the FINA Swimming World Cup. 

“We are very happy to establish this partnership, which confirms and consolidates the value of the FINA Swimming World Cup. Besides the World Championships and Olympic Games, this is our main swimming yearly competition, with the participation of great athletes.” commented FINA president Dr. Julio C. Maglione.

Mastbank Chairman of their Executive Board Alexey Vlasenko also highlighted this opportunity: “We are very proud to be associated with FINA and with this prestigious event. We look forward to a long-term partnership for the benefit of Aquatics and its athletes worldwide”, said Mr. Vlasenko, also member of the FINA Technical Diving Committee.

The calendar of the 2014 edition of the FINA/Mastbank Swimming World Cup includes seven legs distributed on three clusters. The kick-off of the series will take place in Doha (QAT) on August 27-28, and the World Cup will successively visit Dubai (UAE), Hong Kong (HKG), Moscow (RUS), Beijing (CHN), Tokyo (JPN), and Singapore (SIN), the final stop on November 1-2.

The 2014 FINA/Mastbank Swimming World Cup series will see swimmers challenging for almost US$ 2 million in prize money, making the series the world’s richest swimming circuit. 

Dacia Remains Udinese Shirt Sponsor

Romanian automobile brand Dacia, owned and operated by French car maker Renault, will remain a shirt sponsor of Seria A side Udinese.

The new deal has extended the relationship between Dacia and Udinese to a sixth consecutive season.

Francesco Fontana Giusti, Renault Italia’s communicator manager, said: “Dacia has been able to conquer the people’s heart. It has done so thanks to a series of models appreciated for their reliability, quality and cheapness. And thanks to its simple, transparent and close-to-the-audience communication.”

Bought by Renault in 2000 as the future assembly site for its no-frills Logan model that the French carmaker was developing, Dacia has been a major success for Renault since 2004. 

“I am extremely satisfied about the renewal of the partnership with Dacia,” added Udinese’s president Franco Soldati. “It makes us proud to be sponsored by such a prestigious brand that is appreciated for its communication dynamism, never dull and with a strong emotional impact.”

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Power8 Seal Naming Rights to RCD Espanyol’s Stadium

Leading gaming technology provider Power8 has secured naming rights to RCD Espanyol’s stadium.

The sponsorship begins during the 2014/15 season and will run until the 2020/21 season. 

As a result of this agreement, the Power8 brand will have a prominent presence in the white and blue stadium which will be officially renamed the Power8 Stadium.

The Power8 Stadium, inaugurated in 2009, won the award for the best sports facility in the world in 2010. This is a 4 star category stadium in accordance with the UEFA catalogue and is one of the most modern in Spain. The main events held at the stadium are RCD Espanyol matches. In addition to football games, it also holds more than 100 corporate events per year such as dinners, filming & movies, commercials, concerts, product launching and all sorts of corporate events.

RCD Espanyol, led by the club’s President, Joan Collet and Power8 have publicly shown their satisfaction with this agreement and are fully convinced that it will bring many mutual benefits as well as commercial brand development.

Omega Renews Title Sponsorship of Dubai Desert Classic

Swiss luxury watchmaker Omega has extended its title sponsorship with Dubai Desert Classic and the Dubai Ladies Masters for another three years until 2017.

The signing of the deal comes on the back of a landmark moment in the history of the Omega Dubai Desert Classic, drugs which celebrated their 25th anniversary earlier this year by lining up a top-class field, health spearheaded by world number one Tiger Woods, European No.1 Henrik Stenson and brand ambassador Rory McIlroy among other past champions.

Scotland’s Stephen Gallacher, recently named as a “golf in DUBAi” ambassador, created history when he became the first player to successfully defend the Classic title.

“We are delighted to be continuing our association with the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters, both world-class events which have played a key role in positioning the city as a major golfing destination,” said Raynald Aeschlimann, Omega’s Vice President and International Sales Director.

“Golf is one of the fastest growing sports in the Middle East, where the number of courses and the number of rounds played each year have gone up exponentially.

“The exposure we get from these two events as title sponsor is very important. You cannot measure this experience in terms of money, but there’s a very good response to all that we’ve done in this dynamic region,” he added.

New York Yankees Acquire New Official Sponsor

Wyndham Rewards, no rx the free-to-join loyalty program of Wyndham Hotel Group, cure has signed on as an official sponsor of the New York Yankees.

Designed with consumer awareness in mind, cialis viagra the sponsorship gives the growing loyalty program prominent placement on Yankee Stadium’s home plate and baseline rotational signage for a select number of games during the course of the season.

“The New York Yankees are one of the most iconic professional sports teams in the world, with a rich history and some of the most passionate fans around,” said Mike Mueller, vice president of loyalty, marketing and partnerships at Wyndham Hotel Group. “As a sponsor, we’re able to reach a loyal audience with a high propensity to travel outside the New York area that we know can connect with and will value the many benefits associated with Wyndham Rewards.”

Ford Extend Miami Speedway Partnership

Ford Motor Co. have renewed their sponsorship agreement with Homestead-Miami Speedway at least through 2019, and track president Matt Becherer is optimistic the venue will remain the host of NASCAR’s final weekend for the foreseeable future.

NASCAR’s Sprint Cup, Nationwide and Truck champions are crowned at Homestead.

“We’ve spent the better part of a year renegotiating this extension and we would not have expended the time and energy that we did had we thought there was any chance that the championship could be leaving Miami in the near future,” Becherer said.

“Now having said that, obviously there are a number of stakeholders that would have to weigh in to a decision of that magnitude. The loudest voice in that conversation is NASCAR’s, but the reality is we would not have gone down the path we did if we thought there was a chance that it would leave — and frankly it shouldn’t leave.”

The agreement includes an option to extend the sponsorship through 2024. Ford has been the official entitlement sponsor of Homestead-Miami Speedway since 2002.

Homestead hosts this year’s Cup finale Nov. 16.

“When the concept of Ford Championship Weekend was originally conceived, there was no way anybody could have anticipated what’s going to unfold at Homestead-Miami Speedway in November,” Becherer said. “This year is the 13th year of what has been an absolutely fantastic partnership.”

Visit Orlando Named Global Tourism Partner of US Open

Tourism association Visit Orlando has agreed a partnership with United States Tennis Association.

The new partnership means Visit Orlando has been named the exclusive global tourism partner of the US Open. The US Open is the highest-attended annual sporting event in the world, canada cheap and is broadcast in 185 countries.

Visit Orlando will receive on-court promotion during the tournament, arthritis and will be able to interact with more than 700, online 000 consumers that the USTA estimates will attend. Visit Orlando will be involved in several other USTA events in addition to the US Open.

“Becoming the exclusive tourism partner of the US Open provides a unique forum for Visit Orlando to reach a global audience of potential travelers in all of our key markets,” said Visit Orlando President and CEO George Aguel. “By working closely with the USTA through our US Open partnership, as well as leveraging the USTA’s future presence in Orlando, we plan to attract incremental visitation to our destination through the penetration of key audience segments.”

“We are pleased to establish this new relationship with Visit Orlando,” said USTA Executive Director and COO Gordon Smith. “By creating a new home for American tennis in Orlando, it is important to form a long-standing partnership with Visit Orlando to ensure we create the greatest visibility for our sport, our facility and our new partner.”