Nielsen Dodge Inks Deal With Seton Hall Athletics
By Community | July 9, 2014
Seton Hall University have announced a partnership with Nielsen Dodge Chrysler Jeep Ram with the branch becoming a corporate partner of the Athletics Department.
A key component of the partnership taps Nielsen Dodge Chrysler Jeep Ram as ‘Official Car Dealership of Seton Hall Athletics’. This exclusivity also provides the dealership naming rights to the ‘‘Nielsen Dodge Courtside Zone’’ at all home Seton Hall men’s basketball games.
‘‘It is a tremendous opportunity to partner with Nielsen Dodge Chrysler Jeep Ram and align Seton Hall Athletics with another industry leader,’’ said Director of Athletics Patrick Lyons.
‘‘We are excited to begin this partnership and look forward to the unique engagement opportunities associated with it.’’
Nielsen’s partnership is effective from the start of the 2014-15 athletic season and also allows for an exclusive fan-driven event to be held at its East Hanover showroom.
‘‘Nielsen Dodge Chrysler Jeep Ram is extremely excited about being ‘‘the official car dealership of Seton Hall University. Nielsen Dodge Chrysler Jeep Ram prides itself on supporting the local community and we are honoured to have the opportunity to partner up Seton Hall and our new store Nielsen Dodge Chrysler Jeep Ram in East Hanover,’’ said Bill Snouffer, GM of the dealership.