EL AL Israel Airlines has been named the presenting sponsor of the Brooklyn Nets vs. Maccabi Tel Aviv preseason game on Tuesday, anabolics October 7 at 7:30 p.m. at Barclays Center.

As part of its integrated platform, cough EL AL, sale ed the national carrier of Israel, will be tagged on all Nets controlled messaging related to the game, receive branding on in-arena controlled assets, and will have social media integration.

As part of the on-court game festivities, Nets players will wear Hello Brooklyn warm-up shirts in Hebrew lettering. The game also offers Nets swingman Alan Anderson the opportunity to face his former team, which he played for during the 2009-10 Euroleague season.

“We are thrilled to be a sponsor of the game between the European championship team Maccabi Tel Aviv and the popular Brooklyn Nets,” said Danny Saadon, Vice President, EL AL Israel Airlines, North and Central America. “The thousands of fans attending this game will experience the same Israeli spirit that dominates the EL AL flight experience.”

“As our team’s global footprint continues to grow, we are thrilled for EL AL Airlines to become the presenting sponsor of our preseason opener against Maccabi Tel Aviv, the six-time Euroleague Champion,” said Mike Zavodsky, EVP of Global Partnerships for the Brooklyn Nets and Barclays Center. “We are proud to align our brand with one of Israel’s most renowned companies and help deliver its message to consumers throughout the New York metropolitan area.”

The Ultimate Fighting Championship (UFC) has signed a deal with Sky Sports for it to broadcast the first UK showing of the new 13-week Ultimate Fighter series, it has been announced.

The deal to screen the Team GSP v Team Koscheck Series from 21 September on Sky Sports 2 displays a big move forward in broadcasting for the mixed martial arts sport.

SkySports.com will also promote the series via a new UFC page which will include news, interviews and features and footage on the show and the wider UFC scene.

President of UFC’s international division, Marshall Zelaznik, said: “It is hard to build a sport on a narrow distribution platform, and our plan is to allow fans to see the product as inexpensively as possible. We are always conscious of how we make the sport more accessible and more available.”

Sky Sports’ managing director Barney Francis added: “We’re delighted to renew our association with the Ultimate Fighting Championship as we were the first UK broadcaster to feature the UFC back in 2002. The Ultimate Fighter series offers a unique taster of a sport that has experienced a phenomenal rise in popularity in recent years and we’re sure it’ll prove popular with our subscribers.”

This season will feature 28 of the world’s best lightweight (11 stone 1 lbs) prospects competing in a knock-out tournament to crown the next Ultimate Fighter and win a six-figure contract with the UFC.

Stanley Black & Decker has signed a deal with Joe Gibbs Racing to move its sponsorship from Richard Petty Motorsports to the NASCAR team.

As part of the deal, ambulance starting in 2015 Stanley will sponsor Carl Edwards for 12 races and company brand DeWalt reuniting with Matt Kenseth for six.

Kenseth drove a DeWalt car from 1999-2009 while at Roush Fenway Racing, asthma which included his 2003 Cup championship season. After DeWalt parent company Black & Decker merged with Stanley in 2010, pharm DeWalt joined Stanley as part of its sponsorship for Marcos Ambrose at RPM starting in 2011.

The Stanley-DeWalt sponsorship virtually fills both JGR cars. Kenseth has 30 races sponsored by Dollar General, giving him just a couple of open events. Edwards has 17 races from Arris, leaving nine unannounced. Team owner Joe Gibbs said they have six other events sold with just three remaining for the Edwards car.

“It’s really neat to have a partner like DeWalt wanting to come back after all these years and wanting to be on my car specifically and be associated with me again,” Kenseth said. “It’s something that means a great deal to me. … It’s a great feeling to have this car sitting next to me that is fully sponsored for multi years.”

“We could not be happier to partner with Matt Kenseth again and to associate the DeWalt brand with Joe Gibbs Racing,” said DeWalt President Frank Mannarino. “Matt embodies many of the same characteristics as DeWalt with tremendous strength, toughness and dependability, and based on previous experience, we know he will be a great representative of our brand.”

Country Bob’s, an all-purpose sauces and seasonings company, will serve as the primary sponsor for Brian Scott and Richard Childress Racing’s No. 2 Chevrolet team in the NASCAR Nationwide Series O’Reilly Auto Parts Challenge at Texas Motor Speedway on November 1.

In a partnership with Kroger, Country Bob’s joins RCR for their first venture as a primary sponsor. In a promotion that started on Labor Day, September 1 and runs through the first week of December, fans who purchase Country Bob’s sauces and seasonings at one of the nearly 200 Kroger stores in Texas will enjoy great sale prices.

“We are proud to partner with two great teams in RCR and Kroger, both leaders in their respective fields,” stated Nate Edson, National Sales Manager for Country Bob’s. “We know Brian Scott is exemplary on the track and as a spokesman for our family brand, as well as Kroger.”

Currently in his fifth year of Nationwide Series competition, Scott has earned five pole awards, 13 top-five and 52 top-10 finishes. Scott, in his second season with RCR, currently sits fifth in the Nationwide Series driver championship point standings. 

“This No. 2 RCR Chevrolet Camaro team has been really competitive all year long,” Scott said. “It’s refreshing for a driver to have a partner like Country Bob’s on board for their first venture into NASCAR. My family loves to grill out and we look forward to trying all of Country Bob’s sauces and seasonings. We hope to showcase our season with a trip to victory lane in the No. 2 Country Bob’s Chevrolet Camaro.”

With only seven races left this season, Scott has earned five top-five and 16 top-10 finishes with three pole awards, one at Richmond International Raceway and two at Chicagoland Speedway.

Cypress Associates will join NASCAR Sprint Cup Series driver Michael Annett and the No. 7 Tommy Baldwin Racing (TBR) team, signing a multi-year primary sponsorship agreement beginning with the race at Dover International Speedway on Sunday, Sept. 28.

“Michael reflects many of the same values that I see in Cypress as a company,” said Barry Glenn, President of Cypress Associates. “Even though he’s a rookie, he is already competing at the highest level of the sport and his star has only just begun to rise. That’s the kind of driver that we want to work with.

“We’re incredibly excited to partner with Tommy Baldwin Racing to help bring CypressHQ to NASCAR. We want people to know that wellness can be exciting, engaging and effective, not just for employees but for employers as well. That’s what CypressHQ is all about. It’s a tool for savings that actually gives employees a reason to be healthy.”

“Cypress Associates and CypressHQ are a tremendous addition to our racing program,” said Annett, who will pilot a Chevrolet SS adorned with Cypress’s signature teal, green and purple. “Everyone at TBR is working to build this team into a contender. The support of Cypress is a big vote of confidence that we’re making strides in meeting our goals.”

“We’re glad to have Cypress on board for a multi-year deal, which provides great stability for our organization,” said Tommy Baldwin, owner of TBR. “It’s a win-win for everyone involved. The CypressHQ policy is a tremendous benefit for both employees and companies.”

CypressHQ is the first fully insured wellness indemnity policy. Unlike any program before it, this innovative new product attacks America’s healthcare epidemic while remaining compliant with HIPAA guidelines. Its unique structure utilizes available tax savings to completely offset the costs of providing employers with a suite of benefits that match or exceed anything offered by a traditional indemnity plan. It uses a combination of incentives, personal coaching and a game-based online platform to help employees take charge of their wellbeing.

Cypress joins current Annett partners Pilot Flying J and Accell Construction at TBR.

Irish cricket has secured a major financial boost with the announcement of a 10-year sponsorship deal with Indian conglomerate Shapoorji Pallonji Group.

The multinational Indian conglomerate is investing in the future of Irish cricket and will take up naming rights for the Cricket Ireland Academy which will now be known as the ‘Shapoorji Pallonji Cricket Ireland Academy’.

In addition to holding the naming rights to the Cricket Ireland Academy, health Shapoorji Pallonji will also become an official partner to Cricket Ireland.

The multi-national company is owned by the Mistry family – who are an Irish family based in Mumbai in India. Shapoorji Pallonji is a diversified business group based in India.

The partnership was announced today at Trinity College by The Minister for Transport, Tourism and Sport, Mr. Paschal Donohue TD.

Cricket Ireland CEO Warren Deutrom welcomed the deal saying: “The development of our next generation of international cricketers in the national academy is one of our most important tasks, and requires significant investment, understanding and an ability to take the long view”.

“In the Shapoorji Pallonji Group, we are immensely proud to have found the perfect partner to share that vision, and help us mould our nation’s cricketing future for at least the next 10 years. We are also proud that Shapoorji Pallonji Group’s investment in cricket’s national academy represents the organisation’s and the Mistry family’s inaugural investment in Ireland, which we believe reflects our joint commitment to supporting the cause of ‘Ireland Inc’”.

“We are delighted to welcome Shapoorji Pallonji Group to the Irish cricket family and look forward to developing not just our players but our relationship, and that of Ireland and India, over the next decade.”