ITV signs Kia Motors as FA Cup sponsor

British commercial broadcaster, sick ITV has signed up Kia Motors to be the full sponsor of its FA Cup coverage.

The deal kicks off with the first round draw this weekend (24 October) and will run throughout the 2010/2011 domestic football season.

Broadcast sponsorship will appear on ITV1, generic ITV1HD and ITV4 across all coverage including live replays and highlights programmes, with online sponsorship at ITV.com and sponsorship across ITV’s interactive and mobile platforms.

The sponsorshop idents include three characters: Keith, Ian and Andy, who travel to FA Cup games in a Kia Sportage. The idents have been created by Innocean Worldwide.

The ITV’s previous FA Cup sponsor was online betting service bet365.

ISC Named Official Apparel Partner of NBL

The National Basketball League (NBL) have announced ISC as their official apparel partner ahead of the 2014/15 season.

The three-year deal will see ISC deliver a comprehensive range of a performance apparel, including all on-court players’ uniforms and training gear, as well as an off-court clothing line.

ISC has worked closely with all eight NBL clubs to design bespoke ranges that represents the tradition and heritage of each team.

NBL CEO Fraser Neill commented on the deal: “This new partnership is extremely exciting for the NBL. ISC bring a wealth of experience in sports apparel and have a reputation for producing high quality uniforms.

“It has been a rewarding creative process for the clubs, and I believe the fans will appreciate the fantastic quality seen on the court in the years to come.”

ISC CEO Brett Corrick believes the deal will prove mutually beneficial.

“We believe basketball is one of the fastest growing sports in Australia and ISC are proud to be involved in the evolution of the game in this country.

“ISC’s technical performance-based garments will complement the NBL’s elite athletes both on and off the court, while at the same time allowing the game’s passionate fans to wear their team colours with pride,” says Corrick.

Everest to Title Sponsor Canadian Senior Men’s & Women’s Curling Championships

The Canadian Curling Association (CCA) today announced that Everest will be the title sponsor of the Canadian Senior Men’s and Women’s Curling Championships.

The three-year agreement begins with the 2015 edition of the Everest Canadian Seniors, scheduled for March 21 to 29 at the Thistle Curling Club in Edmonton, and continues with the 2016 Everest Canadian Seniors, March 19 to 27, in Digby, N.S.

“The Canadian Seniors has been a hugely popular event over the years, and we’re pleased to welcome Everest to the CCA family as the title sponsor,” said CCA Chief Executive Officer Greg Stremlaw.

“We are thrilled to be the new title sponsor of the Canadian Seniors, starting with Edmonton 2015,” said Everest CEO Mark Duffey. “It’s an exciting time for seniors curling and Everest wants to be more than a sponsor of the championships; we want to be a partner in growing seniors curling in Canada. So we are honored to work together with Canadian Curling Hall-of-Famer Randy Ferbey to promote the sport through the Everest-Ferbey National Pro Am.”

West Ham United Seals New Betting Partner

UK gaming and betting company Winner.com have a betting partnership with Premier League football club West Ham United.

Winner.co.uk has become West Ham United’s official betting and casino partner. The sports betting operator will receive coverage on match day LED boards, cialis the West Ham Magazines and throughout the clubs online inventory.

Yoni Sidi, unhealthy Marketing Director for Winner had this to say: “We are delighted to be working with West Ham United Football Club and look forward to being part of the continued rise of the club. West Ham has great core values. They are known for their footballing tradition, fantastic community work and the Boleyn Ground is famous for its great atmosphere.

“I believe partnering with them will help us improve our reputation as a growing brand in the UK. I believe that this deal symbolizes a lot about who we are, and what we wish to achieve. It is a ground breaking and unique deal and to celebrate we will be offering all our users best price on West Ham to win at each game this season. We are really looking forward to getting started.”

PSG Suit Up with Hugo Boss

German luxury fashion brand Hugo Boss has been named the newest partner of reigning Ligue 1 champions Paris Saint-Germain.

For all official outings, adiposity both in France and internaitonally, drugs the Paris Saint-Germain players, unhealthy the coach and his staff will be wearing Hugo Boss.

The players will wear a navy blue two-piece Hugo Boss woollen suit with a white shirt, tie and handkerchief for all Ligue 1 matches. A three-piece super 100 black woollen suit and overcoat will complete the wardrobe for certain Champions League trips.

After dressing the World Cup winning Germany team in Brazil, and with over 30 years in Formula 1 with McLaren Mercedes, as well as golfer Martin Kaymer, winner of the US Open and sailing with Alex Thomson, 3rd in the 2012-13 Vendée Globe, Hugo Boss reinforces its presence in the world of sport with this new partnership.

SOCAR to Sponsor Baku 2015 European Games

The State Oil Company of the Republic of Azerbaijan (SOCAR) has signed a deal with the Baku 2015 European Games to be an official partner of the event. 

The deal will see Baku 2015 European Games branding on every SOCAR forecourt and outlet across the entire country to raise awareness of the event.

SOCAR will also help to promote the European Games around the continent thanks to a marketing campaign that will feature in four other countries, ambulance including Switzerland, pills Georgia, viagra Romania and Ukraine.

Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Baku 2015 Chief Executive Officer, said: “The European Games is an opportunity to promote Azerbaijan to the rest of the world and to have the backing of such a highly valued international company is of vital importance. We are very pleased to have the full support of SOCAR and all their staff ahead of Baku 2015.”

Significantly, today also marks the 20th anniversary of signing of the ‘Contract of the Century’ which saw the historic agreement to open up the natural resources of Azerbaijan with the international community.

Rovnag Abdullayev, President of SOCAR, said: “We are very proud to be supporting the Baku 2015 European Games as it is the biggest sporting event ever to come to Azerbaijan.

“Sponsorships across sport are a very significant point for us, and SOCAR is honoured to be associated with such an exciting moment in the history of the country.

“The European Games will help leave a legacy of lasting positive change, and we are extremely happy to be playing a part in that.”

SOCAR become the fifth Official Partner of Baku 2015, joining P&G, Tissot, BP and Nar Mobile.

Patrick Hickey, President of the European Olympic Committees, said: “To have the support of a number of high-profile international businesses is essential to any major sports event, and the calibre of partners that Baku 2015 has secured will no doubt lead to a wonderful first edition of the European Games.”

SOCAR – who employ more than 60,000 people – have a long standing association with major sporting bodies and events, including the Association of Football Federations of Azerbaijan.

They have also agreed to be one of the main sponsors of the France 2016 UEFA European Football Championship.

{jcomments on}

Capital One to Title Sponsor Orange Bowl

Capital One have signed a partnership with ESPN to become the title sponsor of the Orange Bowl, beginning with the 2014 spectacle.

The multi-year deal builds on Capital One’s substantial support of college athletics by becoming the official credit card and bank of the new College Football Playoff.

The Capital One Orange Bowl will play host to a College Football Playoff Semifinal  in year two of the agreement (New Year’s Eve 2015) and again in year five (2018).  In the other four years of the agreement, the Capital One Orange Bowl will feature the Atlantic Coast Conference (ACC) Champion (or ACC replacement team should the champion qualify for the College Football Playoff) against a highly ranked team from the Big Ten, Southeastern Conference (SEC) or Notre Dame.

”As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff,” said Marc Mentry, Senior Vice President Brand Marketing at Capital One. “Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”

Ed Erhardt, president of ESPN Global Customer Marketing and Sales, added, “The Orange Bowl has been home to many of the sport’s most memorable moments and greatest athletes, and being part of the new College Football Playoff creates even more anticipation.  This increased commitment will elevate Capital One’s profile throughout the college football season and we look forward to ushering in this new Playoff era with them.”

“As the landscape of post-season collegiate football evolves, the Orange Bowl looks forward to this new partnership with Capital One and continuing its long-standing relationship with ESPN,” said Orange Bowl president Luis Boué.  “Capital One’s commitment to collegiate athletics, teamed with ESPN’s reputation as a sports leader and the Orange Bowl’s championship tradition will ensure a beneficial relationship for all of us.”

The Capital One Orange Bowl is to be played on December 31, 2014, in South Florida.

666Bet to Sponsor Joshua Bakhtov Heavyweight Title Fight

Olympic gold medallist Anthony Joshua first fight against Dennis Bakhtov will be sponsored by 666Bet after the online bookmaker signed a deal with Matchroom Boxing.

The WBC International Heavyweight title takes place as part of Matchroom’s ‘Moment of Truth’ event at London’s 02 Arena on Tuesday 11th October.

666Bet will have their logo displayed in around the ring, ed including on the centre canvas and the two fighter corner posts, symptoms as well as on all event artwork, anabolics backdrops and media day training rings.

Barry Martin, CEO of 666Bet.com, said: “After our first taste of boxing, sponsoring July’s ‘Fight For The Right’ event in Manchester, we were really keen to support another sensational boxing card.

“We’re extremely excited to bring fans Anthony Joshua’s first ever title fight, a match-up which could prove to be historic in the context of this young heavyweight prospect’s career.

“It’s been a productive few months here at 666Bet, having only launched just before the World Cup. We’re now the proud shirt sponsors of Leyton Orient, as well as official betting partners of both Leicester City and West Bromwich Albion, and we see boxing as an important sport in our sponsorship strategy.”

Joshua has won all of his first eight professional fights by knockout, with his bout against Konstantin Airich last Saturday being the first time he’d been taken to the third round. 

Natixis to Title Sponsor Hong Kong Football Club

Natixis, the corporate, investment management and financial services arm of Groupe BPCE, have announced its title sponsorship of the Hong Kong Football Club (HKFC) Rugby Section for the next three seasons, from 2014/15 to 2016/17.

The partnership includes all teams representing HKFC Rugby in the Hong Kong Rugby Football Union (HKRFU) leagues, including Club, Dragons, Scorpions, Select, Sequins, Bulls, Expendables, Contemptibles and Vandals; the Ladies’ teams, Ice and Fire; and the Youth and Mini sections.

Natixis’ name will be prefixed to the names of the teams and its logo will feature on the jerseys of all players and coaches for the three seasons.

Francois Riahi, Chief Executive Officer Natixis Wholesale Banking, Asia Pacific, said, “We are delighted to partner with HKFC, one of Hong Kong’s most reputable sports institutions. Natixis has long been a great supporter of rugby in France, sponsoring French Top-14 rugby league club Racing Metro 92’s since 2007. Our partnership with HKFC Rugby Section marks a significant step in the extension of our support for rugby to Asia, and reinforces our investment in the Natixis Rugby Cup, which will be held in Hong Kong for the second year running this November.”

Francois Riahi added: “Natixis shares many of rugby’s core values, including teamwork, commitment and perseverance. Our partnership with HKFC Rugby Section reflects these values, and demonstrates our dedication to grow in the Asia Pacific region, in terms of both clients and staff.”

The Hong Kong Football Club was founded in 1886, and held the first ever game of rugby inHong Kong that same year. The club remains a driving force in Asian rugby, boasting around 3,000 members across all sports and regularly hosting a number of world class events including the annual Hong Kong Rugby Tens tournament.

“Natixis is a prestigious global player in the financial services sector and a long-time supporting sponsor of team sports. We are proud to play under their name for the 2014/2015 to 2016/2017 seasons,” said David Nazer, HKFC Rugby spokesman. “Natixis has a history of working with partners to host successful sporting events; so we look forward to cooperating with Natixis and further promoting rugby in Asia.”

Panasonic to Sponsor 2014 US Spartan Race Series

Panasonic, buy cialis a leader in high-performance, unhealthy rugged consumer products, announced today a multi-event sponsorship of the 2014 US Spartan Race Series beginning this weekend at the Spartan Race World Championship in Killington, Vermont. 

Panasonic will have awards sponsorship of the short-course sprint event in Vermont and official sponsorship of the Dunk Obstacle featured in the main-event – the Reebok Spartan Beast World Championship – as well as other on-site activities.

In addition to official race and course obstacle sponsorship, Panasonic will also capture on-course 4K video of participants at the Dunk Obstacle as well as at the Finish Line at the 360 Victory Video Booth.   Panasonic will also have its line of Adventure products on display at the Spartan Festival at each venue.

“Panasonic Adventure is proud to partner with Spartan to sponsor such a unique series of events that challenge and inspire fitness,” said Gene Kelsey, Vice President of Adventure Products, Panasonic Consumer Electronics Company.  “Spartan athletes are the ideal consumers for our line of cutting-edge Adventure products designed for consumers who want to capture their unique experiences and enhance their lives.”