Mercedes F1 Suits Up with Hugo Boss

October 1, 2014

Mercedes AMG Petronas F1 team have announced a new partnership today with German fashion house, Hugo Boss. 

As part of the new agreement, Hugo Boss will be the Official Team partner of Mercedes and also the Official Supplier of Lifestyle and Formal Wear Clothing. 

Hugo Boss will also receive branding to feature on the 2015 Silver Arrows cars and trackside collateral. 

Hugo Boss will also develop a ‘BOSS for Mercedes-Benz Collection’, inspired by the Formula One team, which will be available twice a year featuring high-end menswear fashion.

“We are delighted to welcome Hugo Boss to our family of team partners, and to further extend the existing partnership with Mercedes-Benz,” said Toto Wolff. “The synergies between our two companies are both striking and extensive; we operate to the highest levels of precision and quality in our pursuit of perfection, with both brands targeting the premium and luxury market.

As a team, we are very pleased to have attracted another brand of the stature of Hugo Boss to add to our already extensive and impressive suite of partners. Everyone at the team is excited about the prospect of being ‘kitted out’ by Hugo Boss at the race tracks next season.” 

“Mercedes AMG Petronas and Hugo Boss are a perfect fit in terms of their brand values, and both can look back on long success stories,” added Gerd von Podewils, Senior Vice President Global Communications, Hugo Boss. “We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”

The deal will officially begin from January 2015.

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