Big Bash League (BBL) Melbourne Renegades has today announced a two-year sponsorship deal with FAL Healthy Beverages.

FAL Healthy Beverages will become the club’s new Major Partner for BBL|04-05 and will promote its coconut beverage brand, Coco Joy via prominent placement on all Renegades playing jerseys and pants for the next two seasons.

The partnership with FAL is one of several major deals inked by the Melbourne Renegades during the KFC T20 Big Bash League off-season. On-field, new player signings Matthew Wade, Callum Ferguson and Jesse Ryder will don the red in BBL|04 to provide additional fire-power to the Renegades’ batting line-up.

Melbourne Renegades Chief Executive Stuart Coventry said the FAL partnership was the first of several commercial announcements to be rolled out during the next few months. “We’re delighted to partner with FAL Healthy Beverages, and look forward to the playing group getting plenty of Coco Joy pure Coconut Water into their hands this summer,” Coventry said. “Coco Joy is an innovative brand, emphasising healthy living, sharing the same core brand values as the Renegades.”

“We’ve experienced unprecedented commercial interest from prospective partners during the off-season, and expect to finalise terms with several of these before BBL|04 hits off.”

“This provides a solid financial foundation for the club to continue offering its members and supporters the best match night experience in the league, bar none.”

“We’re determined to maintain our status as the benchmark of the competition for match entertainment, and to this end we are working with FAL and other partners to ensure we have plenty of excitement planned for Etihad Stadium in BBL|04.”

FAL Healthy Beverages CEO Tim Xenos said, “We are excited to be partnering with the Melbourne Renegades for the next two seasons, it is the perfect platform for us to showcase the Coco Joy brand to the Australian market.

“We know how much consumers today value their health and wellbeing, and this partnership underpins the core beliefs of the Coco Joy brand; which is to support an active and healthy lifestyle.

“Coco Joy coconut water is the healthy alternative compared with other drinks brands and is the perfect thirst quencher for a scorching Aussie summer.

“It is nature’s ultimate hydration solution, containing higher levels of potassium, fewer calories and less sodium when compared to a typical sports drink. “This assists with recovery after a work-out, competition, or an active day.

“With no added sugar and no preservatives, Coco Joy is the perfect drink for people who are interested in maintaining their wellbeing all year round.”

The family of FAL all-natural products includes Coco Joy coconut water, juices, ice cream, desserts, and an array of healthy kids’ beverages.

SuperSport have reached an agreement with Endemol Sport to air the Dublin Super Cup pre-season soccer tournament in Sub-Saharan Africa for the next three years.

The tournament debuts this July, featuring English Premier League club Manchester City, Italy’s Inter Milan, Scotland’s Glasgow Celtic alongside a League of Ireland XI. The agreement will see SuperSport become the exclusive home of the Dublin Super Cup in South Africa and a further 50 territories in Sub-Saharan Africa. Matches are being staged at the Aviva Stadium in Dublin, Republic of Ireland.

Endemol Sport, working with sports agency Iconic to manage, operate and produce the tournament. The company has already secured three-year partnerships for the tournament with Sky Sports in the UK and Ireland, and with Fox Soccer for North America and the Caribbean. Endemol Sport also stated that it is in the process of finalising agreements with broadcasters across the world to provide live coverage of the 2011 Dublin Super Cup  in more than 130 territories across Asia, Middle East, Europe, Africa and the Americas.

Brandon Foot, head of acquisitions and legal for SuperSport, said: “This transaction yet again illustrates our commitment to our subscribers to provide them with world-class football content, throughout the calendar year and not only in-season,”

Endemol Sport managing director Gregg Oldfield added: “We are proud to be partnering with a leading broadcaster like SuperSport to bring the Dublin Super Cup to soccer fans across Africa for the next three years. This is the third major international partnership we’ve recently announced for the tournament, further underlining the global scale of this event.”

Rupert Murdoch’s News Corp has agreed the final terms of a merger remedy with regulators. The agreement will allow the company to proceed with its planned bid for British Sky Broadcasting.

Ofcom have passed the document to culture secretary Jeremy Hunt, and an announcement that the remedy will be put out for a short consultation period is expected next week.

It is understood that the revised terms have added tightened guarantees offered by News Corp for the editorial and financial independence of a spun-off Sky News company.

Broadcasting regulator Ofcom had originally opposed the takeover, stating a belief that it would affect the diversity of news provision in the UK. The revised document has been offered to answer these concerns.

If Hunt accepts the agreements, he will give merger clearance allowing News Corp to begin takeover negotiations with the independent directors of BSkyB.

International Speedway Corporation today announced a multi-year partnership that will make Florida Hospital the second Founding Partner at Daytona International Speedway, as part of its historic $400 million DAYTONA Rising redevelopment project.

Providing high-quality medical services and new fan experiences at the “World Center of Racing,” Florida Hospital will inspire the community to race toward better health. Financial terms of the agreement were not disclosed.

“Florida Hospital’s mission, vision and reach make them an ideal partner,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “We look forward to connecting them with visitors and race fans year round.”

Beginning in January 2015, Florida Hospital will be the exclusive healthcare provider of Daytona International Speedway, which includes providing medical equipment and personnel for all events, managing the care center operations and providing ambulances to handle emergency situations.

Arriving in a Toyota Camry pace car, Daytona International Speedway President Joie Chitwood III and Florida Hospital Volusia/Flagler CEO Daryl Tol shared the unprecedented announcement on the West end of Daytona International Speedway’s frontstretch.

The massive DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. The project will transform the Speedway into the world’s first motorsports stadium with premium amenities and attractions unmatched in the industry.

The Florida Hospital brand will be represented on one of five special entrances called fan injectors, including more than 20,000 square feet of engagement space. Within this injector, Florida Hospital will have a presence in one of the “neighborhoods” which will encompass retail and dining areas, as well as dozens of video screens to provide fans with non-stop views of on-track action.

“This is more than a sign on the building; this is a true partnership. Florida Hospital will be integrated into the fan experience at the Speedway,” Tol said. “Through our partnership with the Daytona International Speedway, we’ll provide another key access point for health care in theDaytona Beach community where guests will experience Florida Hospital’s commitment to whole person health and wellness.”

In addition to serving as a Founding Partner of DAYTONA Rising, Florida Hospital will be an inaugural partner in ONE DAYTONA – a premier 190-acre mixed-use retail, dining and entertainment development across from Daytona International Speedway.

“Our partnership with Florida Hospital reinforces the immense appeal of the nation’s first true motorsports stadium to attract brands outside of the core sports arena,” said Daytona International Speedway President Joie Chitwood III.  “We’re pleased to welcome Florida Hospital to Daytona International Speedway.”