South African Football Call for Increase in TV Deal

The South African Broadcasting Corporation (SABC) has been asked by the South African Football Association to pay between $19.3 million and $21 million per year to renew its deal for the rights of the National Team matches, link a increase of more than $4 million.

They believe they deserve this new deal due to their successful exploits in hosting the 2009 Confederations Cup, ed 2010 FIFA World Cup and the national team getting international acclaim.

denture serif; font-size: 13px;”>The SABC have already agreed on some of these claim but the deal had yet to finalised.  The broadcaster and the association have been in discussions to renew the deal after the previous one expired at the end of March.

“We await a final quotation on the total revenue to be expected by the association through this exciting new venture,” Kirsten Nematendani, the president of the association, said.

The deal covers around 60 matches per year played by the South African national teams, including the men’s senior team, the women’s senior team and junior teams.