USP Content appointed as official radio provider to Volvo Ocean Race
August 8, 2011
Global sports production and distribution company USP Content has been appointed as official radio provider to the Volvo Ocean Race 2011-12.
The race, pills which starts starts on 29 October in Alicante, search Spain, case will receive dedicated radio coverage that will be carried across hundreds of radio stations worldwide to millions of listeners.
USP will provide live and pre-recorded audio coverage for the entirety of the race directly from Race Headquarters in Alicante, ports of call en route and from on board the boats themselves.
Listeners can look forward to being updated on the latest news, conditions and race standings, which will be delivered in multiple languages to reflect the diversity of nationalities taking part in the Race.
Adam Binns, Director of Radio & Television for the Volvo Ocean Race said: “We are delighted to be working with USP Content – a company with an outstanding track record in the field of sports broadcasting.
“In 1973-74 we had a weekly phone call to the fleet. Now our Race will be consumed when the listener wants, on all kinds of devices so it is essential we work with someone whose experience in live commentary, traditional radio and digital audio streams is unrivalled.”
USP Content masterminds BBC Radio 5 Live’s Formula 1 coverage, producing live, pre-recorded programmes and podcasts for the entire race calendar, and the company’s portfolio of sports broadcasting includes NFL, Major League Baseball and Premier League football.
Rob Jones, Managing Director of USP Content said: “Obviously I am delighted to be aboard such a prestigious project.
“We have devised a very sophisticated and comprehensive broadcast plan which will ensure many millions of people around the world will be able to ride every single wave!”
USP Content will build a broadcast centre attached to the NASA-inspired Race Control room in the Spanish Race Headquarters, allowing organisers to achieve better communications with the racing fleet and help USP to connect the media directly via live audio-conferences with the race itself as the action unfolds.