MP & Silva Acquire Rights to Asia Over Italy Home Matches
August 10, 2011
International sports media company MP & Silva, anabolics has confirmed that it has attained the rights in Asia for all of Italy’s home matches until the FIFA World Cup in 2014.
Italy have a friendly against World Champions Spain tonight, therapy in preparation for the return of the UEFA EURO 2012 qualifying rounds next month. Italy are in a group with Slovenia, Serbia, Estonia, Northern Ireland and the Faroe Islands and are leading the group by five points.
Upcoming matches that MP & Silva will distribute include: Italy vs. Slovenia on 6th September and Italy vs. North Ireland on 11th October.
Italy’s FIFA World Cup 2014 qualifying group will include Denmark, Czech Republic, Bulgaria, Armenia and Malta and matches will be played in the period from 7th September 2012 to 15th October 2013.
“We are delighted to have added the rights for Italy’s crucial matches over the next three years to our global portfolio,” said Andrea Radrizzani, Group CEO, MP & Silva. “This agreements further cements our position as the leading agency in distributing football rights into Asia and we believe that, with this deal, we can enhance the positioning of the Italian national team and further increase Italian football’s overall fan base across the region.”
MP & Silva acquired the deal for all Italy matches played until 30th June, 2014 from Italian state broadcaster Rai and will distribute the matches in the following territories: Australia, Bangladesh, Brunei, Bhutan, Cambodia, China, Fiji, Hong Kong, Indonesia, India, Japan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zeland, Pacific Islands, Pakistan, South and North Korea, Singapore, Sri Lanka, Taiwan, Thailand, The Philippines and Vietnam.