Extreme E Returns To Sardinia For Double Summer Showdown; Extends Partnership With MEDSEA Foundation

After the first X Prix of Extreme E Season 2, the Championship now moves from the deserts of NEOM to the historic Capo Teulada area of Sardinia, with just one month to go until the on track action gets underway on the Italian island.

Extreme E returns to Sardinian soil for the Island X Prix, again co-organised by the Automobile Club Italia and, for the first time, there will be a double-header event, with two rounds in one week (6-7 and 9-10 July 2022). The series was created to raise awareness about the effects of climate change and sustainable solutions in the most remote corners of the planet, but Sardinia has shown that the problem does not only concern places located at the most extreme latitudes.

Alejandro Agag, Founder and CEO of Extreme E, said:

“After an extended break, it is exciting to return to racing once again especially with our first ever double-header event. On track action at our first X Prix of Season 2 in NEOM was spectacular and we hope our two rounds in Sardinia will prove to be just as captivating as the drivers face a totally different kind of challenge.

“We are delighted to be returning to Sardinia, which held our maiden European event last year. It was a dramatic Island X Prix which only added to Sardinia’s rich rallying history and pedigree, while off course the region will highlight some of the issues facing Europe and the wider world. We will be revisiting our legacy programmes focused on restoration of some of the areas hit by wildfires as well as showcasing electric vehicles and clean energy solutions.

“I would like to take this opportunity to thank the Automobile Club d’Italia, the Region of Sardinia, the Ministry of Defence and the Italian Army which has been supporting us every step of the way.”

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The event will be returning to the Season 1 location of the Army Training area at Capo Teulada in Sulcis-Iglesiente, an historic area situated in the south-west of the island.

The Teulada route is ideal, providing a challenging backdrop for the course which will measure around seven kilometres. Due to the hot summer conditions in July, the terrain will be much dryer than last year’s Island X Prix with the drivers having to navigate a harder, more compact surface riddled with rocks, bushes, and dry riverbeds cracked from the heat.

Extreme E has been working closely with Automobile Club d’Italia – the national sports federation co-organising and coordinating the event – the Region of Sardinia, and its Tourism Department plus the Ministry of Defense and the Italian Army to deliver what promises to be a week of double the racing and double the excitement.

Automobile Club d’Italia president Angelo Sticchi Damiani said:

“Motor racing and competition are the combination that fuels new solutions for sustainable mobility towards zero emissions. Italy, thanks to Sardinia and the perfect scenery of its uncontaminated territory, is also a world protagonist for this great technological challenge, hosting no less than two stages of Extreme E, the toughest race for so-called zero-emission vehicles.

“ACI expresses satisfaction and pride for the confirmation of Italian motorsport’s ability to constantly face and guide the evolution of competitions and this complex race reserved for off-road vehicles.”

AstroPay Become Wolves’ New Principal Partner

Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor.

The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign.

This exciting new partnership will see AstroPay branding feature on the front of all Wolves shirts next season, including the men’s and women’s first-teams, and under-23s, as well as the full range of replica kits across all ages.

Furthermore, the innovative new deal will also see AstroPay support and feature on the playing shirts of the club’s European esports teams. Esports is a key area of growth for both AstroPay and the club, and this alignment was an important factor for both parties when agreeing this unique deal.

Founded in 2009, AstroPay is a pioneer in global payment solutions. With a strong presence and extensive experience in delivering payment solutions in emerging markets, AstroPay is now available worldwide and serves customers in Europe, Asia, Africa and Latin America.

The company has offices in the UK and Latin America, and boasts more than six million users, 1000 merchants and in excess of 200 payment methods available globally.

Mikael Lijtenstein, AstroPay CEO, said: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.

“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”

On the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries.

“As a forward thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.

“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.

“We have already started working with our colleagues at AstroPay to align our marketing plans. The first step will be unveiling the AstroPay logo on our men’s and women’s first-team shirts for season 2022/23. We can also confirm that AstroPay will adorn the full range of replica shirts (adults and juniors), when available in-store and online.”

OneFootball And Argentina Football Distribution Team Up To Bring Argentina’s Top League To Fans Worldwide

OneFootball and Argentina Football Distribution LLC (AFD) have today announced a new distribution partnership to bring Binance Torneo de la Liga Profesional de Fútbol matches to millions of fans around the world via AFA Play. 

The multi-territorial deal will now give Argentina’s top division’s global fanbase flexible access to a suite of live matches and highlight clips directly on the OneFootball platform (available on App/Web), featuring top teams such as River Plate, Boca Juniors, Racing Club and many more. 

Argentina Football Distribution operates the OTT streaming service AFA Play,  which broadcasts Argentine Primera División matches abroad. With this deal, AFD and AFA Play will tap into OneFootball’s vast user base of 100m highly engaged, passionate football fans and the platform’s innovative single-game pay-per-view feature to further grow the international coverage for Argentina’s top tier.

Offering both paid and free options, content will be available for OneFootball users in over 130 markets around the world, including France, Italy, the UK, Germany and Southeast Asia, among others. Up to five live games per matchday will be made available on a pay-per-view basis for €1.99 per match (or equivalent currency) for the 2022 and 2023 season, in addition to free on-demand match highlights and video compilations for all matches after full time. On-demand content will also be available via the OneFootball distribution network, which includes over 230 premium publishing partners globally.

Argentine Primera División is the latest competition added to OneFootball’s global portfolio of football competitions made available for live streaming through either distribution partnerships such as Brasileirao Serie A (via Brasileirao Play) or select rights acquisitions such as a landmark deal for the international rights to 9 European football leagues (via European Leagues).

This cooperation also builds on OneFootball’s and the Argentine Football Association’s existing partnership for other video content, as well as the recently announced NFT partnership which will see OneFootball bring fans of the Argentine national team into the world of Web3 with unique, officially licensed digital assets.

Nikolaus von Doetinchem, Vice President OTT Streaming & Media Rights OneFootball, said:

“At OneFootball, we are always looking for ways to bring our community more accessible and flexible ways to experience the world’s best leagues. This deal with AFA Play is a major milestone that further complements our OTT portfolio of live matches and highlights on OneFootball, including in some of our core markets such as Germany, Italy, the UK, and Spain. It’s all about putting the fans first and we’re glad to have found another partner with AFD that has the same mindset. We’re excited to be bringing the iconic Argentine Primera División and AFA Play to new audiences across the globe and are looking forward to further deepening the partnership with Argentine football across Web 2.0 and Web 3.0 in the future.”

Ignacio Galarza, President at AFD, added:

“AFD’s goal is to boost the international distribution of the Liga Profesional de Fútbol de Argentina all around the world. We are thrilled to team-up with an innovative company like OneFootball, because this agreement is a significant step to reach new territories and younger audiences that are core demographics of OneFootball subscribers: Gen Y and Gen Z.”

Barclays Women’s Super League And Barclay’s Women’s Championship Rebranded; Isuzu UK Named New Title Sponsors Of FA Trophy And FA Vase

The Football Association can today confirm the beginning of a new era for the Barclays Women’s Super League and Barclays Women’s Championship with the launch of a new visual identity and name change ahead of the 2022/23 season.

The rebrand will also see the naming convention altered for the two competitions, with ‘The FA’ dropped from the title of both the Women’s Super League and Women’s Championship. This represents the long term strategy for the leagues to be under new ownership in the future, with this process ongoing. 

The 2021/22 campaign saw unprecedented interest in the women’s professional game, with Sky Sports and the BBC driving visibility in the first season of the new broadcast deal announced last year, while commercial interest continues to grow – highlighted by Barclays renewing their sponsorship of the Women’s Super League and becoming the new title partner of the Women’s Championship from next season.

The sponsorship of the Women’s Championship for the first time and renewed commitment to the Women’s Super League last year sees the organisation’s cyan colour added to the refreshed brand to better align the two competitions.

The refreshed branding will be activated immediately, with all assets associated with the two leagues being updated and available to download from today.

Kelly Simmons, the FA’s Director of the Women’s Professional Game, said:

“We’ve seen tremendous strides made in the women’s professional game since it turned professional four years ago, which meant we needed a refreshed branding that reflected that progress.”

Isuzu UK become new title sponsor for the FA Trophy and FA Vase

England’s two leading non-league competitions will now be known as the Isuzu FA Trophy and the Isuzu FA Vase from today and into the 2022-23 season, as Isuzu UK look to become the driving force behind grassroots football.

The Isuzu FA Trophy is open to clubs playing in Steps 1 to 4 of the FA’s National League System, which are the four tiers immediately below League Two of the EFL, and the Isuzu FA Vase is open to clubs at Steps 5 to 6. The round dates, clubs accepted and any exemptions for both competitions will be announced in July 2022.

The Finals of both competitions are to be held at the home of English football, Wembley Stadium connected by EE, in May 2023. Last season’s ‘Non-League Finals Day’ attracted a crowd of 46,111 people who witnessed two exciting games where Newport Pagnell won The FA Vase and Bromley lifted The FA Trophy.

Isuzu dealerships all across the county will be getting actively involved with their local clubs, with several having already started making preparations for local sponsorship deals, placement of advertising boards and promotional matchday activations.

Our commercial director Navin Singh said: “We’re really excited to welcome Isuzu onboard as both a partner and title sponsor of the FA Trophy and the FA Vase. These competitions involve National League System teams across the length and breadth of the country, and Isuzu’s commitment to this level of the game and extensive network of dealerships will help to support them next season and beyond.”

Meanwhile, William Brown, managing director of Isuzu UK, added: “We’re extremely delighted to announce our new partnership with the FA and the title sponsorship of the FA Trophy and FA Vase competitions.

“We know that a local football club can often be the heart of a community, being run by volunteers and supported by local people and this is something that, along with the Isuzu dealer network throughout the country, we’re pleased to support.

“We’re looking forward to actively supporting the teams involved in the two competitions and being the driving force behind grassroots football. We can’t wait to kick off the new season.”

E. & J. Gallo Winery Announced As Official Wine Sponsor Of NFL

The NFL and E. & J. Gallo Winery announced Wednesday that Gallo will be the official wine sponsor of the NFL.

The multi-branded, multi-year agreement makes Gallo the official wine sponsor of the NFL. The partnership is uniquely structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital, and social content from NFL Kickoff through the Super Bowl.

Barefoot, America’s most loved winery, will kick-off the partnership. Barefoot brings more consumers into the wine category than any other brand thanks to its long-standing efforts to demystify wine and make it accessible to everyone through inclusivity and celebration.

“Gallo is thrilled to be uniting America’s most loved winery with America’s most popular sport,” said E. & J. Gallo Chief Marketing Officer, Stephanie Gallo.

She added, “As an industry leader our role is to welcome new consumers to the wine category in unique and relevant ways. This partnership will do just that by bringing our avid fan bases together. The notion of togetherness seems more relevant now more than ever.”

“We are excited to partner with E. & J. Gallo to bring more choices for our fans,” said Tracie Rodburg, NFL senior vice president, sponsorship management. “We look forward to pairing E. & J. Gallo’s extensive portfolio of wines, including its iconic brand Barefoot, with our fans, clubs and premiere events for memorable NFL experiences.”

Through this partnership, Gallo will implement 360-degree programming, creating surround sound for its brands all the way throughout the consumer purchase journey.

Over the years, through acquisitions, strategic partnerships, and new brand innovations, Gallo has continued to expand and diversify its portfolio across all price points to meet growing consumer demand and evolving preferences. This tradition continues with Gallo as the Official Wine Sponsor of the NFL.

Infront X Restructures Leadership Team For Future Growth

Infront X has announced today a number of changes to its leadership that will take effect in June 2022, in line with the company’s strategy to design and deliver digital experiences with the maximum commercial potential for our clients in the sports and entertainment industry.

The company will introduce a new Executive Leadership team composed of Joel Speier in the newly created Executive Chairman role, Joni Lockridge who will be promoted to Chief Operating Officer, Krishnan Ramachandran remaining as Chief Financial Officer as well as a new Chief Commercial Officer role which the company is currently hiring for.

Philip Sharpe, who has been successfully managing Infront X’s core business together with Krishnan Ramachandran as Managing Director & COO since early 2021, has decided to retire from his position in mid-July.

Philippe Blatter, President & CEO of Infront Group said: “The new leadership structure of Infront X with Joel at the helm, supported by Joni and Krishnan, brings together an experienced team of complementary backgrounds. This sets the company up for continued growth and will benefit clients seeking to maximize the commercial potential of their digital assets in the rapidly changing market.”

“I would like to congratulate Joel and Joni for taking on their new roles, and I sincerely thank Phil for his leadership and commitment for the past 7 years and wish him all the best for the future. Our clients, internal teams, and the sports industry have all benefited from his efforts,” Blatter continued.

Joel Speier has been a long-standing member of the Infront management team for more than ten years until 2021. Most recently he was leading the Group’s Strategy, Business Development and M&A unit. In this role, he worked closely with major sports rights holders worldwide on commercial rights partnerships and oversaw Infront’s M&A activities, including Infront’s investments in multiple sports technology companies. Prior to his long tenure at Infront he worked with the NBA and Merrill Lynch.

Joni has been with Infront X since 2016, most recently serving as VP of Business Strategy & Operations. She will draw from her sports and digital experience with brands, rights owners, and professional service organizations to grow and evolve an Infront X team who is already known as one of the most trusted development and delivery partners in sports. Prior to Infront X, Joni led Digital Strategy at the PGA of America and the Solutions team at Definition 6 in Atlanta. Joni has been named “Manager of the Year,” “Client Service Person of the Year,” and “Unified Marketer of the Year” at various organizations and started her career with a coveted MBA Internship position at Nike World Headquarters in Portland, Oregon.

Joel Speier, incoming Infront X Executive Chairman added: “Infront X is uniquely positioned as the only player with a long-track record and a clear focus on the sports vertical. Our ability to design and deliver technology-agnostic solutions that achieve tangible and measurable commercial results for clients complements what the industry has always known about Infront X– that our teams can handle the most complex timelines, integrations, and implementations.”

ATPI Halo And FIM Announce New Agreement For 2022

The Fédération Internationale de Motocyclisme (FIM) has announced a new year of co-operation with ATPI Halo, its carbon neutral partner for the General Assembly and FIM Awards.

ATPI Halo will work alongside Fédération Internationale de Motocyclisme (FIM) for this year’s FIM General Assembly and Awards, offsetting all the event emissions.

The partnership highlights the exemplary focus that the federation have on environmental sustainability and reducing GHG emissions associated with their sport.

Last year, all unavoidable emissions of the FIM General Assembly and Awards were offset thanks to the sponsorship of ATPI Halo. Through this event the FIM contributed to two verified Projects, the Luangwa Community Forest Project and the Katingan Mentaya Project.

Katia Juárez, FIM International Sustainability Commission Director, explained: 

“Motorcycling is contributing to climate action from different flanks. Introducing new alternative energies, research, promoting the reduction of consumption and during our events reducing emissions by raising awareness among our users, electronic competitions, use of public transport, and neutralising all those emissions that cannot be reduced.

The support of companies like ATPI Halo is very important for us to achieve our climate ambitions. Through the contribution to these projects we can support with programmes aligned with the objectives of our sustainability strategy and the United Nations Sustainable Development Goals.”

Ian Sinderson, Group CEO, ATPI confirmed: “We are proud to be selected as the environmental sustainability partner to FIM for the second year running. ATPI’s commitment to protect the environment and its company values go hand-in-hand with those of the FIM and we are absolutely thrilled that ATPI Halo will be able to support this fantastic federation once again.”

Disover more about ATPI Halo here.

Everton Sign Club Record Shirt Sponsorship Deal With Betting Company Stake.com

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com.

The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history.

As Everton’s main partner, the Stake.com brand will feature on front of the men’s and women’s playing shirts, as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club’s digital platforms.

Established in 2017, Stake.com has quickly grown to become one of the industry’s largest online casinos with millions of users worldwide and offers a huge range of sports betting and casino gaming products. Stake.UK.com is fully licensed by the Gambling Commission.

The partnership with Everton represents further expansion of Stake’s sports partnership portfolio, building on the brand’s recent unveiling as the UFC’s Official Betting Partner in Latin America, Asia and Brazil, which is reaching a global TV audience of nearly one billion households. The organisation also has a huge portfolio of recognisable global ambassadors, with rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo, alongside Argentina striker Sergio Aguero, collectively forming a diverse portfolio of partners.

Professor Denise Barrett-Baxendale, Chief Executive at Everton, said: “Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey.

“My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the Club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the Club, express my gratitude to Stake.com for choosing Everton as a long-term partner.

“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”

The new Club-record agreement comes following an expansion of Everton’s commercial team and a clear focus on delivering an uplift in revenue across all of the Club’s commercial assets. By taking up the option to end Everton’s previous main partnership with Cazoo early, the Club’s commercial team were able to beat off competition from within football and other sports to secure the lucrative deal with Stake.com.

Akhil Sarin, Head of Acquisition for Stake.com, said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.”

With new bases and staff now located in London and the US, supporting the commercial team at the Royal Liver Building headquarters in the centre of Liverpool, this deal is the latest development in the Club’s post-covid commercial strategy. More partnership agreements will be announced soon as the Club lays the foundations for future growth ahead of a move to a new stadium at Bramley-Moore Dock.  

Rugby League World Cup 2021 Announces Key Partnership With Vodafone

The Rugby League World Cup 2021 (RLWC2021) has today announced that Vodafone will be its official Technology Partner.

The tournament, which was postponed due to the pandemic, is set to take place in England from 15 October – 19 November and will be the first time the RLWC encompasses the men’s, women’s and wheelchair competitions within a singular event, across 61 games and 21 venues. 

Jon Dutton, Chief Executive, RLWC2021 said: “We are pleased to welcome Vodafone Business on board as our official Technology Partner as we look to create innovative and exciting ways for fans to engage with the sport of rugby league.

“With tickets selling fast and excitement building, the countdown is on for our tournament to make a real impact across local communities in this country and we are delighted to have the support of Vodafone to help us deliver the biggest, best and most inclusive Rugby League World Cup in history.”

Nick Gliddon, Director, Vodafone Business UK, said “Our new partnership with the Rugby League World Cup is hugely exciting, and an important part of our ongoing support for sport in the UK. The Rugby League World Cup is a champion for diversity and inclusion, and we share those values and beliefs at Vodafone – we’re here to help bring to life the ‘Power of Together’ with this brilliant new partnership.”

This new partnership with the RLWC2021 further expands Vodafone’s commitment to support sport in the UK, post pandemic. The partnership builds on Vodafone’s new multi-year partnership with Wimbledon and the AELTC as Official Connectivity Partner, its role as Lead Partner for the British and Irish Lions 2021 Tour of South Africa, Lead Partner of Wasps Rugby and Netball, and Rugby Union Player Associations the Rugby Players Association (RPA), Rugby Players Scotland (RPS) and The Wales Rugby Players Association (WRPA).

Fulham Football Club Partners With Somfy

Fulham Football Club is pleased to announce a partnership with state-of-the-art shading technology supplier Somfy for the next three seasons.

Somfy will provide Fulham FC’s Fulham Pier development with intelligent solar shading system to help create an energy efficient, sustainable space that provides visitors with a user experience focused on wellbeing and comfort. Somfy was chosen because of their expertise and proven experience in delivering smart shading solutions in the UK and across the world.

Somfy will use the partnership to engage with Fulham FC’s business network and will use the Fulham Pier development as a showcase to develop further business opportunities.

Operating in 59 countries, Somfy is the world leader in automatic controls for solar shading, access openings and closures in homes and buildings.  They have spent the last 50 years assisting and making life easier for millions of users around the world.  Somfy create new, reliable, and sustainable solutions that improve both energy performance and wellbeing for smart homes and connected buildings.

Channel Manager for Commercial Projects for Somfy UK, Elliot Chmielinski, said:

“Becoming an official partner of Fulham FC is fantastic and supports our plans for further development in the UK. The prestigious new Fulham Pier development is the ideal showcase for our intelligent shading solutions.  The club’s recent promotion back to the Premier League and ambitious growth plans make it an incredibly exciting time to partner.  We look forward to working closely in partnership and supporting the club over the next three years.”

Managing Director for Somfy UK, Steven Montgomery, added:

“We are delighted to partner with Fulham FC.  The partnership provides us the opportunity to really showcase the power of working with Somfy on an end-to-end solution for dynamic shading. I’m excited about introducing our customers and potential project partners in the future to how we work and will work with Fulham.”

Fulham FC Sales Director, Jon Don-Carolis, added:

“We are delighted to welcome Somfy onboard in a ground-breaking partnership across Fulham Football Club and Fulham Pier. As we move forward into an incredibly exciting period for the Club it is important that we partner with brands with shared vision and beliefs. This strategic collaboration will drive new business to Somfy through showcase, association and introduction emphasising our corporate credentials.”