AstroPay Become Wolves’ New Principal Partner
June 10, 2022
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor.
The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign.
This exciting new partnership will see AstroPay branding feature on the front of all Wolves shirts next season, including the men’s and women’s first-teams, and under-23s, as well as the full range of replica kits across all ages.
Furthermore, the innovative new deal will also see AstroPay support and feature on the playing shirts of the club’s European esports teams. Esports is a key area of growth for both AstroPay and the club, and this alignment was an important factor for both parties when agreeing this unique deal.
Founded in 2009, AstroPay is a pioneer in global payment solutions. With a strong presence and extensive experience in delivering payment solutions in emerging markets, AstroPay is now available worldwide and serves customers in Europe, Asia, Africa and Latin America.
The company has offices in the UK and Latin America, and boasts more than six million users, 1000 merchants and in excess of 200 payment methods available globally.
Mikael Lijtenstein, AstroPay CEO, said: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family, one of the most successful clubs in domestic English history with 13 major trophy wins.
“They are a perfect fit for AstroPay and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market. We look forward to continuing to work together, hopefully for many seasons to come.”
On the partnership, Russell Jones, Wolves’ general manager for marketing and commercial growth, said: “We are delighted to announce this new partnership with AstroPay, who are a multi-award winning company, specialising in providing payment solutions in over 150 countries.
“As a forward thinking and fast-growing brand, we know AstroPay have enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front of shirt sponsorship, and it gives me immense pride that they have chosen Wolves.
“Their progressive attitude and ambitious growth plans have seen them win significant market share in both Asia and Latin America – two areas where Wolves has developed a strong following but also harbours extensive growth ambitions for 2022/23.
“We have already started working with our colleagues at AstroPay to align our marketing plans. The first step will be unveiling the AstroPay logo on our men’s and women’s first-team shirts for season 2022/23. We can also confirm that AstroPay will adorn the full range of replica shirts (adults and juniors), when available in-store and online.”