sportsbiz Tennis

Tennis Grand Slams record strong increases in 2023

November 30, 2023

This month’s Brand Health Index, powered by YouGov compares the 4 tennis grand slams. This data looks at the adult population for the home markets for each grand slam.

Australian Open has seen an upward surge of 0.3 % from 28.4 in November 2022 to 28.7 in November 2023. This is despite the 2023 Australian Open saw 40% viewership slump on Nine. The decrease in domestic viewership comes after the commercial network agreed US$425m rights extension until 2029.

Across Europe, however Discovery Sports reported streaming audiences figures had grown by a third year-on-year. The average price of an annual sponsorship deal for the 2023 Australian Open was $3.1 million.

The tournament had five deals in place that the publisher estimates to be each worth over $7 million annually, with Kia, Emirates Airline, Luzhou Laojiao, Rolex and ANZ. The commonest length of deal that brands have agreed with the Australian Open is for one year.

Wimbledon Championship saw an increase of 0.8% from 26.9 in November 2022 to 27.7 in November 2023. The BBC’s coverage of Wimbledon once again exceeded all digital records with 54.3 million streams on BBC iPlayer and BBC Sport online – up from 53.8 million in 2022.

A peak audience of 11.3 million tuned into BBC One on Sunday 16 July to watch world No.1 Carlos Alcaraz defeat defending champion Novak Djokovic in a five-set thriller. The match was streamed live 4.1 million times on BBC iPlayer and BBC Sport online – a 58 percent increase from 2022.

ESPN’s coverage of the Gentlemen’s Singles Final their most-watched Wimbledon broadcast since 2019 with 3.2 million viewers, while the Ladies’ Singles Final attracted 1.3 million viewers – a 10 percent increase from 2022.

Wimbledon’s official social media channels received 1.9 billion impressions across the Fortnight and grass court season – a 75 percent increase from 2022. Our social media following increased by 1.43 million, up 34 percent on last year, bringing Wimbledon’s total social media following to 17.5 million.

French Open recorded a 0.6 % increase from 25.1 in November 2022 to 25.7 in November 2023.

A total of 630,000 fans attended Roland Garros in Paris during three weeks of the tournament – one week of qualification (May 22 to May 26) and two weeks for the main draw (May 28 to June 11) – surpassing last year’s 613,000. It further generated nearly $100 million in sponsorship revenue.

US Open too saw a 1.4% increase from 12 in November 2022 to 13.4 in November 2023. The US Open smashed single-session and daily attendance records in 2023, becoming the first Grand Slam to welcome more than 950,000 spectators over a three-week period.

Both the men’s (28,804) and women’s championship (28,143) sessions were the highest-attended championship sessions in US Open history.

Here’s the index:

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