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iSportConnect Sports Tech Partnership Index powered by SportsTech Match – March 2024

April 3, 2024

Who’s hot in sports tech? Who is doing deals? Who is creating new, innovative partnerships? That’s what the Index attempts to dig into on a monthly basis. Whether established players or the up-and-coming stars, we go a little deeper for you…

In March SportsTech Match recorded 68 new or renewed deals / partnerships featuring tech companies in sports. 

The sports technology sectors’ continued fascination with artificial intelligence (AI) is reflected heavily in this month’s deals. The predominant use case for AI amongst the companies featured in this month’s list remains optical tracking for live video production and data collection. Evolv Technology, who announced four new partnerships in the month of March, are applying AI for an alternative use case – threat detection at venues.

Genius Sports, who sit on top (equal with Kitman Labs) of our first partnership index of 2024, are one of the companies who are applying AI for live video production and data collection. Their continued diversification, particularly into fan engagement, coaching and officiating, is evident this month as they announced deals with HBA Media (gamification) and DVSport (officiating and coaching).   

Kitman Labs, who sits on top together with Genius Sports were assisted by first-time deals struck in the Czech Republic and Brazil as the company’s international expansion continues.

Want to get access to the data behind the index?

SportsTech Match curates the only feed dedicated to sports tech partnerships from around the world to give tech companies and rights owners a snapshot of the deals and partnerships being struck across the ecosystem. Contact info@sportstechmatch if you would like to get early access to the alpha version of the sport tech partnerships feed. 

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