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iSportConnect Sports Tech Partnership Index powered by SportsTech Match – May 2024

June 6, 2024

Who’s hot in sports tech? Who is doing deals? Who is creating new, innovative partnerships? That’s what the Index attempts to dig into on a monthly basis. Whether established players or the up-and-coming stars, we go a little deeper for you…

For the month of May, SportsTech Match recorded 60 new or renewed deals and partnerships featuring tech companies in sport. The deals recorded in this month’s Index again reflect the diverse use-cases for which partnerships and deals are being formed ranging from fan engagement, and betting data commercialisation to ticketing, and membership management. 

Topping the partnerships index for May was Fanbase, the fan engagement platform that continues to sign new clubs at the non premium end of sport (all five reported deals were with UK football clubs). 

AI video production continues to hold as a central theme with Playsight (AI automated production company specialising in racket sports) second in this month’s Index, and Magnifi (AI automated video highlights creation), both reporting multiple new partnerships in May.

The membership management (and related services) sector continues to be active, reflected in new deals and partnerships, largely with national governing bodies for etrainu, Sport:80 and Stack Sports (via their GameDay brand), as does the ticketing sector (four ticketing companies announced more than one partnership / deal in May).

Want to get access to the full and ‘near-live’ Tech Feed that drives the index?

The data powering the SportsTech Partnership Index derives from SportsTech Match’s automated, daily Tech Feed. It’s the first and only feed dedicated to sports tech partnerships from around the world designed to help tech companies and rights owners stay on top of the deals and partnerships being struck across the ecosystem. 

Contact info@sportstechmatch if you would like to get early access to the feed and, for tech companies, to make sure that your announcements are being included in our monthly Index. 

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