The Director of Marketing – Ticketing will work with the Chief Marketing Officer.

Job Duties

• Assist CMO with developing, planning, implementing, analyzing, managing, and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
• Work closely with Corporate Sponsorship Senior Staff to effectively market sponsorship campaigns, and identify target markets, and corporate partners throughout the season.
• Develop and help execute strategic marketing to extend brand awareness, build customer engagement, and generate/meet revenue goals.
• Contribute to the formulation and implementation of season’s marketing plan and the development of goals and objectives.
• Assist in developing and executing all sponsorship marketing plans, creating collateral, including but not limited to marketing rights, in-game and in-market activation, hospitality, and special events.
• Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental bater with advertising mediums in the market.
• Act as the liaison between all internal Mavs departments on sponsorship opportunities and help execute contractual marketing assets received by Mavs Partners, but not limited to legal guidelines on player usage.
• Maintain detailed planning records, utilizing project management, recap, creative and traffic tools.
• Manage relationships with key partners/vendors to effectively market team inventory.
• Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc to further support or enhance team programs.
• Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across the league.
• Create and manage Digital Marketing calendar and track all marketing assets internally and externally.
• Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
• Digital Marketing – provide support to Digital Marketing Staff (email marketing, web, and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
• Game Operations – generate new ideas, manage and execute marketing ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
• Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue. 
• Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
• Perform other duties as assigned.
  

Requirements

• 6+ years of sports and/or entertainment industry experience required 
• Bachelor’s degree in Marketing, Advertising, Business or related field from a four-year college or university
• Proven ability to lead through influence, flexibility, and diplomacy
• Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, and public relations programs
• A strategist capable of implementing long and short term integrated marketing plans
• Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
• Organized, energetic individual capable of working effectively in high-pressure, fast-paced environment
• Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
• Strong organized skills, written & oral communication skills, team-oriented
• Ability to multi-task and prioritize workload 
• Proficient with Microsoft Suite
• Ability to work evening, weekend, and holiday hours (as required by the NBA season) 
• Vaccinated
  

Preferred Qualifications

• Knowledge of the Dallas market
  

The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary:

This position will service key strategic NBA integrated marketing partner relationships with a special focus on supporting partnerships in the NBA’s Fantasy and Gaming ecosystem. This individual will focus on the day-to-day relationship management and oversee activation efforts of various global marketing partner accounts across the NBA, WNBA, NBA G-League and USA Basketball.

Major Responsibilities:

• Oversee the development and fulfillment of Integrated Marketing partners’ full sponsorship portfolios across NBA, WNBA, NBA G League, NBA 2K League and/or USA Basketball properties
• Serve as lead on the account team responsible for managing day-to-day partner activation processes, including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, including at international events, and results tracking, which will require collaboration across multiple departments
• Serve as day-to-day contact on partnership matters ranging from activation strategy to contractual deliverables
• Provide partnership expertise in the comprehension of contractual elements and understanding of the leagues’ and partners’ business goals/target audiences/marketing strategy and knowledge of best practices and industry news
• Develop upsell opportunities that align with brand objectives
• Develop and leverage strong relationships and build credibility with external partners and their lead agencies
• Build effective working relationships and strong consensus with key NBA constituencies including: sub-departments within Global Partnerships and Media, Events, Public Relations, Legal, Marketing, Social Responsibility, Team Marketing & Business Operations, Player Marketing, and all affiliate leagues
• Oversee budgets for partners including leading the annual budget planning process; requires fluency in our financial reporting and pipeline management system
• Execute against partnership goals and success metrics and implement a measurement plan for monitoring effectiveness and providing regular reporting
• Participate and lead additional marketing partnership business transformation projects (e.g. new projects, new sellable assets, global integration)
  

Required Skills/Knowledge:

• Minimum 6 years professional experience in relevant field (marketing, advertising, account management, or brand management) with experience in the fantasy and sports betting field highly valued
• Successful experience in developing marketing and event strategies for clients and a strong understanding of marketing and promotions, including demonstrated experience in developing and implementing successful marketing programs
• Demonstrated relationship management skills both internally and externally (including with senior executives); ability to adapt to various personalities and working styles
• Excellent communication skills, both written and verbal
• Presentation skills, including the ability to create and lead presentations
• Strategic thinker who is able to execute current partner strategy and identify areas of optimization/opportunity
• Strong financial and analytical skills; ability to create internal and external reports
• Solid understanding of sponsorship activation including events, media, marketing rights, content, etc.
• Ability to forecast issues in projects and problem solve with various constituents
• Must be highly motivated, proactive, self-starter with high energy and team spirit
• Enjoys fast paced and challenging work environment
• Proficient in Microsoft Word, Excel and PowerPoint
  

Education:

• Bachelor’s degree required
  

Salary Range:

• $130,000 to $140,000 per year
  

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The Chicago Bulls are building a future-looking marketing capability that applies a combination of data, technology, community and creativity to drive fan development and support organizational growth. The Marketing group is made up of four teams – Integrated Marketing, Digital Marketing, Product and Brand & Fan Development. The Product Director will be the lead for the Product team and will be responsible for ensuring that the Bulls’ digital products offer fans extraordinary experiences while helping drive progress against our business objectives.We are seeking a highly motivated, analytical, strategic, and innovative Director to join our Product team, tasked with leading all aspects of our efforts to build outstanding owned products that support both our marketing & revenue functions.In this role, you will lead a small product team while collaborating with employees from a number of different teams. Your day-to-day responsibilities will focus on driving our owned product strategy – namely Bulls.com and our mobile application – but you will also have a voice in other fan-facing technology conversations.The right candidate will blend being both passionate about product but also sports – and will have a strong understanding of how high-quality products can be highly impactful for a sports organization.Responsibilities

• Develop and implement a product strategy (primarily Bulls.com and our mobile application) that blends building strong fan experiences with driving progress against organizational priorities
• Develop annual objectives for the team and report back on progress on an on-going basis
• Build short- & long-term roadmaps that keep our products evolving and give the organization transparency into where we’re heading and various project schedules
• Take ownership of driving adoption of our products and priority/ new features
• Oversee the measurement of the success of features, content, and events and ensure we’re optimizing their performance through testing iteration
• Develop platform specific critical metrics and collaborate with our Business Strategy & Analytics team to create dashboards to show performance
• Champion building strong user-experiences across all our digital touchpoints
• Understand and emphasize the importance of integrating user data from the products into the Bulls broader technology stack
• Build relationships across the organization to understand where our product strategy can support departmental objectives
• Build strong relationships with the NBA and our app developer to understand opportunities coming down the pipeline and influence future priorities
• Constantly be driving innovation within our products to create new & impactful fan experiences, including ensuring that we’re getting fan feedback on our products
• Always be looking for ways to make our products more efficient or have a greater impact on our business
• Regularly monitor & evaluate external technology vendors who are looking to innovate on the fan experience
• Lead a team of three, helping prioritize high-impact work and developing the individuals as employees.

Skills, Experience And Qualification RequirementsThe right candidate will offer strong product expertise but will also likely be a sports fan too – as it’s meaningful to be able to look through the product lens from a fan’s perspective.

• A bachelor’s degree is advantageous, but not required. Priority will be given to candidates with strong work experience and ability to reflect the rest of the requirements
• Consistent track record over multiple years of driving product strategy & adoption
• Proven track record of managing & developing team members
• Ability to interact with individuals from the top to the bottom of an organization
• Experience as an innovative thinker, able to conceptualize new ideas and then bring them to life
• Being a critical thinker, a problem solver & having strong attention to detail are all crucial traits
• Strong communicator, with good presentation skills
• Comfortable looking at data and able to pull insights from data with ease
• Comfortable with servant-based leadership – this will be a hands on role given the size of the team

Must have received the completed COVID-19 vaccination by date of hire to be considered. Proof of vaccination required. Legally recognized exemptions regarding vaccination status will be considered.We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.

The Chicago Bulls are seeking a Director of Brand Communications to lead the development and implementation of brand and consumer communications strategies, messaging, campaigns, and initiatives that support the Bulls’ off court strategic priorities. This is a new role that comes with tremendous responsibility and significant opportunity to have an impact. The ways in which information is shared and consumed is constantly evolving, and there are growing opportunities for Communications to play a role in helping define the Bulls organization.

Reporting to the Vice President of Communications, this individual will be a key member of the Bulls’ Communications leadership team. This role will help drive the evolution of brand strategy by working with internal teams to amplify team initiatives through earned media strategies, story outreach, and analysis of media coverage & online conversations. The Director will also serve as a liaison with corporate and community partners to develop and execute communications and messaging for team partnerships, events, and initiatives. The Director of Brand Communications will work with the full Communications team and across the organization to identify, package and pitch compelling stories that raise awareness of the Bulls’ business, team innovations, and community engagement initiatives.

Key Responsibilities

• Lead the development of an annual brand communications strategy and play a key role in development of the comprehensive organizational communications strategy
• Oversee cross-functional processes across all levels of the organization to develop and implement creative, out-of-the-box storytelling opportunities
• Develop and maintain positive relationships with sports, business, technology, philanthropy, lifestyle media and influencers across various outlets and channels, ensuring the Bulls are positioned as an innovator outside of traditional sports coverage
• Support and lead in media outreach to secure earned media stories and track results
• Proactively work with internal teams to develop fresh story angles and media targets for team initiatives
• Seek opportunities to position the Bulls as an industry innovator and thought leader in key business, innovation, and community engagement areas
• Develop and manage a comprehensive brand communications calendar that reflect business objectives and metrics
• Work cross-functionally to prepare and implement communications strategies in response to crises
• Support executive leadership and other internal team spokespeople with messaging, media training and vetting speaking opportunities/requests
• Be a point person in collaborative efforts with the United Center and other teams on arena and citywide projects
• Support Brand Comms team efforts to write informative and compelling communications materials, including press releases, media advisories, talking points, fact sheets and social media and website copy
• Serve as a writer within the organization, assisting other departments with various communications materials, including briefing documents, key messages, and Q&A documents
• Lead in development and implementation of an awards strategy and process for the organization, identifying appropriate opportunities and leading efforts to develop and track submissions
• Support the Brand Communications team in efforts to discover and implement standard methodologies, industry data, new technologies and future trends for possible incorporation into Bulls media outreach efforts
• Manage the Brand Communications team, including one full time manager, seasonal associate, and contract photographers
• Implement system of evaluation and reporting to be shared with internal partners, including compiling media and competitor coverage, social listening reports, and analytics reporting of consumer and media response

Qualifications

• 10 years consumer brand development/communications/marketing experience, in-house and/or agency experience
• Degree in marketing, PR, communications, journalism, or related field of study
• Strong track record of establishing innovative communication and engagement programs that drive brand awareness and support organizational strategic priorities
• Expertise in multiple marketing and communications channels, including print, web communications, and digital & social media
• Proven experience working effectively with cross-functional and external partners, capable of navigating a dynamic and collaborative environment and prioritizing the most urgent and important business
• A supportive, motivated, experienced team leader that inspires others towards continuous learning and success
• Excellent written, verbal and presentation skills
• Strategic thinker and natural storyteller – significant experience in concept-to-execution of new ideas and ability to think creatively
• Excellent teammate, with positive energy and proven ability to collaborate with internal departments and external partners
• Commitment to personal integrity and strong work ethic – flexible, stays calm under pressure and can roll up their sleeves to get the job done
• Excellent writing and proofreading skills, meticulous attention to detail, highly organized
• Excellent time management skills with the ability to prioritize projects while meeting tight deadlines
• Multi-cultural media experience and bi-lingual skills preferred
• Initiative and dedication to challenge self and continually strive for improvement

Note that this role requires flexible work hours and will include work outside of normal office hours during the business week and on weekends.

Must have received the completed COVID-19 vaccination by date of hire to be considered. Proof of vaccination required. Legally recognized exemptions regarding vaccination status will be considered.

We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.

Throughout the Boston Celtics’ storied history, they have long stood for equality and respect, including drafting the first African American player, hiring the first African American coach, and playing the first all-black starting five. The Celtics have won a record 17 NBA Championships spanning five (5) decades, including eight (8) in a row from 1959-1966, and winning their most recent in 2008. In addition, forty-one (41) former Celtics players, management, coaches, or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963.

Do you have a passion for building meaningful relationships? Are you excited about driving outstanding experiences? If so, we want you! You will an opportunity to implement partner assets such as in-market/arena activation, branded content creation, social media campaigns, online and retail promotions, community-based programs, and event planning/execution. Cross-collaboration between Partnership Sales, Partner Strategy, Business Intelligence and Community Engagement groups will ensure we are delivering best-in-class fully integrated partnerships. This role will report up to the Director of Partner Development.

Responsibilities:

• Build and develop internal employee and external client relationships 
• Lead day-to-day contact and execution to fulfill asset of assigned partners 
• Partner to develop and deliver ways to measure marketing partnership deals, platforms, and value to partners
• Lead planning and execution of all assigned partners’ contractual elements, including traditional media assets, digital and social platforms, in-market promotions, in-stadium activation, hospitality, experiential, and community programs
• Work cross-functionally to build and implement pre-season planning sessions, action plans and all marketing, media, social, community relationships, promotions, and events for assigned Partners
• Manage and track sponsorship asset delivery and budgets reporting out on status update on a regular basis
• Present season long activation plans to Partners and capture feedback for continuous improvement 
• Drive mid and end of season recap process from start to finish with all assigned Partners 
• Handle all tracking and reporting value of partnership initiatives and objectives
• Be responsible for and chip in to game day set up and break down in-arena 
• Onboard and assimilate new Partners to the Celtics organization
• Work to achieve and/or exceed organization and department renewal revenue targets 

Qualifications:

• Bachelor’s degree and related experience
• Minimum of 5 years of experience in corporate partnership activation or client service, prior experience from a team, league, property, or sports/brand marketing agency is a plus
• Consistent track record of building and maintaining positive relationships
• Broad understanding of partnership platforms, content, social media, community engagement, branding, and in-market activation
• Excellent interpersonal and communication skills both verbal and written
• Ability to multitask and adapt to evolving business environments and situations
• Flexibility to work evenings, weekends, and holidays
• Open to travel as needed for out of market activations and meetings
• Self-starter with ability to own projects as well as ability to work within a team to accomplish goals

Banner Seventeen, LLC is an Equal Employment Opportunity Employer. All employees and applicants for employment are afforded equal opportunity in every area of hiring and employment without regard to race, color, religion, creed, sex, pregnancy (and pregnancy related conditions), gender identity or expression, citizenship status, national origin, ancestry, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, familial status, status as a victim of domestic violence, military or veteran status or any other category protected under applicable federal, state or local law.