The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV,, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

  • Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
  • Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
  • Oversee the subscription marketing budget
  • Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
  • Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
  • Oversee Email marketing and CRM for the region
  • Manage two direct reports

Required Skills/Knowledge

  • Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
  • Experience in driving substantial increase of subs / customers for a product.
  • Experience marketing membership products.
  • Experience in Lifecycle marketing.
  • Experience managing teams.
  • Growth mindset.
  • Team player.
  • A good communicator with excellent presentation skills.
  • Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
  • Fluency in English and other European language is a plus.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Educational Background Required
  • Bachelor’s degree
  • Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

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