Head of Digital Marketing – Volleyball World

Volleyball World is a partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe.

Volleyball World organises the premiere Volleyball tournaments. Volleyball is the fourth most popular sport globally, with more than 800 million fans and high participation across the world. Our goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events.

If you’re looking for a chance to make your mark in the world of sports and entertainment, and meet the required qualifications below, be sure to apply as we’re now actively seeking a Head of Digital reporting to the D2C & Digital Revenue Officer, who will play a key role as part of the Revenue department.

Key Responsibilities

Digital marketing 

o Lead strategy and execution of Paid Digital Marketing acquisition campaigns with a focus on North America and Asia

o Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns

o Design, build and maintain our social media presence

o Develop lifecycle remarketing campaigns targeting website visitors, prospects, and customers

o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) developing customized analytical reports

o Identify trends and insights, and optimize spend and performance based on the insights

o Plan, execute, and measure experiments and conversion tests

o Brainstorm new and creative growth strategies

o Collaborate with internal teams to create landing pages and optimize user experience

o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

o Instrument conversion points and optimize user funnels

o Collaborate with agencies and other vendor partners

o Develop guidelines for landing page creation, with the aim of growing organic traffic and increasing landing page conversion rates for non-organic traffic

o Manage content that internal and external teams post to social media

o Improve the design, UX, traffic, and content of the website

CRM (acquisition & retention) 

o Lead strategy development and execution of CRM (email/push/in-app) and promotional campaigns for all markets

o Define the approach to improve customer experience and address key pain points via CRM

o Influence the product to accelerate growth in a rapidly expanding market

o Set up and monitor complex journeys, triggers, and automations with static and dynamic content

o Create framework for rapid testing, reporting, and iteration to meet key business objectives

o Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs to deliver upon overall company goals

o It’s not just about email marketing but building the CRM strategy (basically how do we get people down the funnel from prospects to leads to customers to higher spending customers)

E-commerce

o Lead strategy development and execution for E-commerce product(s)

o Define strategy to integrate E-commerce product(s) within the customer journey

o Set up and monitor complex journeys, triggers, and automations to maximize conversions

o Identify opportunities for growth through new features, services, and products

o Optimize revenues, conversion rates & margins

o Define KPIs and goals

Required Qualifications:

o 10+ years of proven experience in developing data-driven functions for digital campaign insights and performance required

o 10+ years of experience in leading digital marketing campaigns and delivering successful acquisition strategies in international markets required (including Asia & North America).

o 10+ years of functional experience in building CRM journeys and loyalty retention strategies required

o 7+ years of proven experience leading profitable consumer E-commerce platforms required (experience with Shopify an asset)

o Experience in choosing the marketing tech stack – research tools, paid campaign tools, data tracking platforms, landing pages creation and testing tools, CDP/CRM tools, marketing automation tools, and reporting tools

o Strong knowledge of full funnel marketing approaches that drive awareness, engagement, and conversion required

o Demonstrated track record of allocating a budget, making marketing investment decisions and rapidly scaling companies

o Capacity and experience with traveling to Canada for management of/experience with managing Canadian partner agency

o Ability to work in different time zones

o 10+ years of team management experience required, as a senior leader within a company (Department Head or Director)

o University degree in Marketing or Communications (MBA an asset)

o Must be native or fluent in English (French, German & Italian an asset)

Who We Are

We offer an open, dynamic, and challenging environment where volleyball is the focus of everything we do. Our lakeside office is a hub for our international team, who work on building incredible experiences for volleyball fans around the world.

We foster an active environment in which everyone strives for excellence and can achieve his or her full potential. Volleyball World is an equal opportunity employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

How to Apply

Volleyball World is looking forward to receiving your full application in pdf format, including both your curriculum vitae and cover letter submitted in one document only, as well as any other information you deem useful via the LinkedIn platform. Interviews will start in mid-January.

What Can You Do to Facilitate the Screening Process

Only CVs and cover letters written in English received through LinkedIn will be screened, as this position requires a solid command of English, the language used at work. When analyzing CVs during the screening process, we’re looking for cues indicating that you have experience and skills that match the job description.

If you do not have the above qualifications and experience, please kindly abstain to apply due to the high volume of applications to process.

Tournament Marketing Manager – FIFA

Tournament Marketing Manager

As the organiser of some of the biggest and most iconic sport events in the world we lead the way in the sport and event industry.

We are now looking for a Tournament Marketing Manager that is part of FIFA and supports us on our mission.

These are your key tasks:

  • Leading, implementing, and monitoring bespoke tournament marketing strategy for top FIFA events, such as the FIFA World Cup™
  • Providing strategic and creative direction and consultancy for event and ticket promotion, validating promotional activities, and monitoring the results for additional FIFA events, such as the FIFA Club World Cup™ and men’s and women’s youth, beach soccer, and futsal tournaments
  • Organising launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as overseeing multi-stage global and localised ticket sales campaigns
  • Delivering integrated marketing communications and promotional plans using a mixture of online and offline digital, social, traditional media, PR, email marketing, etc.
  • Obsessing over the intersection of global football fans and FIFA’s events, products and brands
  • Providing stakeholders with timely and accurate information on marketing events, activations and opportunities
  • Identifying and monitoring KPIs
  • Establishing, building and maintaining excellent relationships with key event organisers, internal and external stakeholders
  • Managing freelance marketing consultants and agencies

The specific competencies we require for this position are:

  • Master’s degree or similar higher education in Marketing, Communications or related field
  • Marketing knowledge, preferably in the sporting industry
  • Solid understanding of the media landscape
  • 7-8 years of experience in a Marketing/Communications role
  • Proven track-record in managing complex projects and multiple stakeholders
  • Experience in the sports industry is an advantage
  • Fluent in English, with excellent English writing skills
  • Proficiency in any other FIFA language (French / Spanish / German / Portuguese) is an asset
  • Excellent knowledge in standard MS Office applications
  • Significant experience with project management software (e.g., Monday.com, ClickUp)
  • Working knowledge of CRM tools, marketing automation systems (as a strategist, not operator)
  • Working knowledge of social media marketing strategies and tactics including paid (not as an operator)
  • Flexible and efficient under pressure, working to deadlines, and ability to handle stressful situations
  • Effective working in both team environments or independently, in both management or support roles
  • Willingness to travel at least one week per month and/or for the duration of defined tournament time (1-2 per year)
  • Readiness for stand-by duties during tournament time or promotional events
  • Excellent communication skills a must; written, oral, ability to present as subject matter expert

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

DTC Marketing Lead – NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

  • Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
  • Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
  • Oversee the subscription marketing budget
  • Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
  • Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
  • Oversee Email marketing and CRM for the region
  • Manage two direct reports

Required Skills/Knowledge

  • Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
  • Experience in driving substantial increase of subs / customers for a product.
  • Experience marketing membership products.
  • Experience in Lifecycle marketing.
  • Experience managing teams.
  • Growth mindset.
  • Team player.
  • A good communicator with excellent presentation skills.
  • Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
  • Fluency in English and other European language is a plus.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Educational Background Required
  • Bachelor’s degree
  • Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

Partnership Communications Manager – Mercedes F1

We have an exciting opportunity for an experienced Partnership Communications Manager to join the Team, reporting into the Head of Partner and Event Communications.

As an established communications professional, you will have previous experience in Sport Partner Management or Communications functions and will be part of a group that act as expert consultants to the Partnership Activation team in the areas of Communications, Team brand standards and Team tone of voice.

You will have a strong technical understanding of the sport and the ability to translate a partnership narrative in to a compelling and relevant campaign or activation.

Key Responsibilities

  • Work collaboratively with the F1 and Esports Partnership Activation Teams and the Merchandising and Licensing Team to bring communications and brand compliance guidance to the process of asset delivery and activation
  • Support the approvals process of Partner output, ensuring adherence/alignment to the Team’s brand standards
  • Assist the Partnership Activation Team with the provision of creative solutions for activations, content creation, campaigns, whilst ensuring the appropriate balance with Team and other Partner output
  • Develop engaging narratives to assist Partners in telling their stories, from delivering on existing messaging to co-developing a narrative, and being able to recognise authentic synergies between Partner and Team 
  • Lead the digital integration of Partner content and activations on the Team’s platforms, ensuring all internal stakeholders are engaged and output is maximised
  • Work with the Social team to improve the integration of Team merchandise on Team channels, as well as identifying opportunities in this area
  • Work with the Head of Digital to measure and report Partner-specific performance metrics from content output on the Team’s platforms, and provide insights to the Partnerships team to drive implementation improvement
  • Act as the F1 technical specialist for the Partner Communications function, and using this knowledge to find authentic technical stories for Partners to leverage
  • Lead the writing and editorial responsibilities for the Partner Communications function, including:
  • Development and creation of written case studies
  • Leading all new Partnership announcements, including writing of press releases, FAQs, backgrounders
  • Support with Partner newsletter editorial requirements
  • Create messaging briefings for Team representatives ahead of in-person Partner appearances and content creation
  • Support with Partner media activity, including provision of media contacts, briefing of media, proactive Team output to media and attendance at Partner activations as appropriate to manage media activity
  • Support with effective and successful onboarding of new partners, ensuring clear understanding of Team tone of voice, brand values and brand standards

Candidate Profile

  • First-class organisational and time management skills with a sound attention to detail
  • Ability to work in consulting and supporting role to other departments and team members
  • Experience of creative storytelling and writing
  • Excellent inter-personal skills and strong team mind-set
  • Ideally a German speaker, languages an advantage
  • High level of Formula One knowledge and enthusiasm
  • Flexibility in working hours and approach is required along with the ability to work under minimum supervision with a “can do” team attitude

Benefits

We demand the best from our people. So it’s only right we reward them with the best benefits. That’s why we offer a competitive package, including: a generous bonus, life assurance, private medical cover, Mercedes company car lease scheme, 25 days holiday, on-site gym and subsidised restaurant facilities.

CRM Campaign Manager – International Olympic Committee

About the job

Department: Digital Engagment Department

Location: Lausanne, Switzerland

Contract Type: Open-ended

Activity Level: 100%

Entry date: 01.11.2022

Application deadline: 25.08.2022

As the CRM Campaign Manager, you will support CRM retention programs that will maximise audience engagement opportunities during Games Time period and the retention of audiences within Olympic digital properties during Flame-to-Flame period. Reporting into the CRM Retention Senior Manager, you will bring to life the CRM strategy and manage the campaigns daily in partnership with our agency partners.

You will partner closely with teams across the IOC to integrate stories and content from across the Olympic Movement to engage with audiences through CRM channels such as emails and push notifications. A keen eye for creative detail and solid understanding of CRM marketing best practices will help support the design, development and evolution of the wider IOC CRM strategy.

Main responsibilities

  • Support CRM programs and campaigns from briefing to execution, including preparation of templates, validation of audiences, selection of content, internal validation, approval of proofs, send-out management and reporting.
  • Work closely with global agencies in charge of CRM operations.
  • Support on CRM retention projects in coordination with internal and external stakeholders including global agencies, partners, OCOGs, content, ticketing and communication teams.
  • Working closely with the content team, stakeholders from Digital Engagement & Marketing department, the communication team, support on implementing the email marketing calendar and ensure integration into wider marketing activities across IOC.
  • Support the development and evolution of the CRM Campaign Strategy, in line with the overall Retention Strategy, with a data driven approach to enhance direct-to-people engagement programs. Develop segmentation strategies to drive personalised programs and CRM campaigns for global or targeted audiences.
  • Work with the content team to define content that is relevant to improve the engagement of audiences.
  • Work with the commercial and partner team to maximise the media value generated through CRM campaigns.
  • Co-ordinate with IOC brand and marketing team to develop creatives and templates for emails.
  • Increase the engagement of audiences by optimizing the cadence of CRM e-mails and push notifications as well as their content and the targeted segment.
  • Ensure excellent relationships with our internal teams as well as with our external service providers
  • Stay abreast of latest email marketing, methodologies and adopt/adapt them to the evolving needs of the IOC.

Our requirements

  • Proven experience in executing global consumer direct marketing programs.
  • Strong hands-on knowledge of direct-to-consumer CRM solutions with expertise in SalesForce Marketing Cloud preferred
  • Confirmed experience of working with consumer insights and data to drive marketing plans
  • Knowledge and expertise at working on international, multi-region campaigns
  • Experience of working with or in the Japanese market
  • Extensive experiences working between marketing & content teams
  • Broad knowledge, passion and understanding of media / audience measurement tools and protocols, digital analytics, tools and protocols, social analytics, tools and protocols.
  • Fluency in email marketing best practices, including, but not limited to, spam, GDPR and data retention policies
  • English fluency. Japanese an advantage
  • Excellent command of the corporate tools and ability to follow the internal user rules (Outlook, etc.).

Come and join an organisation where the spirit of inclusion, gender equality and diversity is embedded in its DNA and which focuses on what unites us – a passion for sport and its values. Work in a flexible and rewarding environment which offers competitive employee benefits and numerous incentives to live a sustainable, healthy and active life. By joining us, you become part of the Olympic Movement and help to build a better world through sport. You will have the opportunity to work with people of more than 70 nationalities.

Marketing Manager – European Handball Federation

The European Handball Federation’s Business Development and Marketing Department is looking to further strengthen its team with the appointment of a marketing manager.

The successful candidate will be charged with growing, reaching and engaging with the handball community; developing and coordinating marketing strategies for the federation’s activities, programmes and national team competitions; revenue generation and overseeing the implementation of marketing contracts.

This role will require extensive cooperation and coordination with internal departments, including EHF EURO Events and Media and Communications departments, as well as with external partners and agencies. The marketing manager will also be responsible for overseeing the work of a small marketing team within the department.

The job will cover a wide range of different areas from marketing and promotion, key account management of EHF partners, merchandising, sales and the acquisition of new EHF partners. Additionally, the role will include responsibility for overseeing the implementation of marketing regulations and rights in national team competitions together with the federation’s media and marketing partner.

Given that digital is a major focus for the EHF, the marketing manager must have an excellent understanding of digital and CRM marketing, including paid media campaigning.  They will be required to work in close coordination with the CRM and data manager to create effective marketing actions across different customer journeys for various fan and stakeholder groups.

Excellent spoken and written English is a must for the position and a working knowledge of German would be an advantage.

Key responsibilities:

  • Coordination of marketing topics, tasks and projects within the department, working with and overseeing the work of the marketing team, ensuring the correct implementation of marketing-related regulations, rights and contracts
  • Development and coordination of B2B and B2C marketing strategies (both digital and off-line) for the EHF, its activities/programmes and national team competitions (e.g. to maximise ticket sales), working with the federation’s digital campaigns manager and across internal departments
  • Mapping of fan and stakeholder journeys and the creation of effective marketing actions, materials and content
  • Implementation and optimisation of paid media campaigns, working together with external agencies
  • Key account management of EHF partners, including coordination of equipment requirements and orders
  • Working together with the EHF’s media/marketing partner and federations to ensure the correct implementation of marketing contracts and applicable rights whilst maximising ROI for partners and sponsors
  • Management of merchandising activities and online shops, together with external partners
  • Development of marketing offers, products and initiatives for new and existing partners, including the creation of sales presentations
  • Reporting on marketing actions, ROI and post-event reporting for EHF partners

 Person Specification 

  • Marketing professional with at least three to five years’ experience in a similar role
  • Relevant academic qualifications (marketing) to degree level
  • Hands on experience of developing marketing strategies with proven results; experience in event and ticketing marketing an advantage
  • Experience working with CRM marketing, and ideally with the Oracle Marketing Cloud
  • Structured approach to work, good communications skills and ability to manage and motivate teams
  • Sports industry experience is essential; a background in handball marketing a strong advantage
  • Fluent English is essential; ideally also with the ability to work also in German

Vienna: the world’s most liveable city

The Austrian capital was again voted the world’s most liveable city in 2022. The city offers one of the highest quality of life in the world. Vienna is a well-known tourist destination thanks to its magnificent historic buildings and museums, coffee house culture and its vibrant cultural scene including the world-famous Vienna State Opera House. For its inhabitants, the city also offers excellent health care and education, affordable housing and childcare, efficient public transport, plenty of green spaces and close proximity to the countryside.

About the EHF

The EHF is the umbrella organisation for handball in Europe and is headquartered in Vienna, Austria. The federation and its marketing subsidiary, EHF Marketing GmbH, are responsible for a wide range of activities including the organisation of events, and major competitions such as the EHF EURO and the EHF Champions League as well as grassroots development, marketing and sponsorship. Further information can be found at: eurohandball.com.

About the EHF Business Development and Marketing Department

The Business Development and Marketing Department works across numerous areas of the federation’s business and is responsible for CRM and digital marketing; managing the federation’s partners; implementation of marketing regulations; rights and contracts for national team competitions (indoor and beach handball); EHF EURO ticketing; merchandising and brand management.

Submitting an application

Applications should be made in writing in English including a current CV and a covering letter stating why you would like to apply for the position; send your application to application@eurohandball.com.

Further information

Preferred starting date: from September 2022
Full-time
Location: Hoffingergasse 18, 1120 Vienna, Austria

Head of New Business and Marketing (Sport) – Fifty Digital

Fifty Digital is a multi-award winning creative and social media agency specialising in sponsorship and sport.

Partnering with a wide range of sports brands, governing bodies, teams and rights holders, we build emotional connections through storytelling in sponsorship and sport. We are defined by having a highly interactive, open way of working – we have a fast-moving, fast-working, and collaborative culture.

Our partner roster includes; FIFA World Cup 2022, Ferrari Formula One Team, The Football Association, The NBA, Heineken Champions Cup, The British & Irish Lions, Shell, The NFL, W Series, Qatar Airways, England Football, Volleyball World, LiveScore and Cristiano Ronaldo to name a few. 

We are looking for a Head of New Business and Marketing professional with experience in global agency marketing, reputation building, driving pitches and generating new business.

Role and responsibilities:

  • Reporting to the Managing Director, create, own and deliver the strategy for new business
  • Provide strategic oversight and ownership of the end to end agency pitch processes, continuing to raise standards and consistency 
  • Passionate about the building the Fifty Digital brand, adding value at every stage of the pitch process and celebrating the great work and wins we deliver.
  • Providing thought leadership on client, business and sector challenges and opportunities
  • Increasing external awareness of the agency brand internally and externally through partners, press, media, client community, intermediaries
  • Establishing the fee for pitches with the finance team and Leadership Team
  • Achieve the ambitious growth targets
  • Identifying event opportunities to target prospective clients
  • Works closely with the Operations Lead to proactively manage new business team resource
  • Partners with the Agency Leadership Team to develop potential client relationships built on trust, open dialogue and mutual respect
  • Line management of Senior Business Development Manager and Business Development Coordinator

About you:

  • Extensive experience working in an agency environment or similar
  • Ability to inspire and motivate teams through positivity and an unrivalled depth of knowledge of the potential client’s business
  • Communicates effectively in verbal and written form, professionally and in a transparent manner
  • Entrepreneurial approach, identifies new opportunities and areas of commercial growth for the agency and its clients
  • Champions the agencies capabilities and connects these with our potential clients’ needs
  • Thrives working in a collaborative and fast paced environment
  • Appetite for continuous improvement and learning
  • Extensive track record of pitching for and winning new business
  • Advanced knowledge of social media platforms, methodologies, measurement and techniques
  • Solid understanding of all Sports and the Business of Sport
  • Keen interest in emerging trends and technologies
  • Potential existing client contact base a plus
  • You will embody our Fifty Digital values: Teamship, Passion, Curiosity, Bravery and Openness

Benefits:

  • Hybrid working with flexible hours
  • 23 days holiday
  • Birthday off
  • 2 Wellness Days per year
  • Agency Christmas close down
  • End of quarter events (funded by Fifty)
  • Monthly socials
  • Paid 4 week sabbatical after 5 years’ service
  • Private health insurance (after probation)
  • Training and development budget
  • Discretionary company bonus

Head of Content – Norwich City FC

An exciting opportunity has arisen for a creative, driven and motivated candidate to join the Communications Team at Norwich City Football Club in the role of Head of Content. The role will be responsible for the strategic delivery of the Club’s overall content creation and delivery across all channels. This includes overseeing and managing the Club’s editorial and video production teams whilst playing a key role in supporting other departments, and the delivery of their objectives.

This is a fantastic role for someone who is an expert in the use of social media and other alternative content distribution platforms, with the ability to analyse requirements and present practical solutions.

Key tasks/responsibilities include, but are not limited to:

  • Strategic overview of the Club’s content, including but not limited to the management of scheduling, production, editing and posting.
  • Lead, create and execute new content campaigns, as well as enhancing existing content to broaden the offering for fans on all digital platforms.
  • Work collaboratively across the Club to manage the delivery of both football and non-football related content.
  • Work closely with the Commercial/Marketing Team to develop new and innovative revenue opportunities.
  • Management of the Content Team, including professional development and enhancing skillset of the video producers and journalists, identifying areas of development in order to drive execution and foster innovation.
  • To drive new and exciting editorial and video content produced by Content Team
  • Development of a social media strategy to ensure growth on social media and content distribution platforms, aiming for maximum conversion of users through the main Club sites.
  • Work closely with the Head of Communications on delivery of all media output against objectives and support strategies to consistently improve.
  • Production of visual and editorial content as and when required.
  • To ensure a forward-thinking approach that identifies new opportunities, ideas and trends.
  • Part of the Senior Leadership Team, to strategically influence content for the wider business requirements, including but not limited to Club, Academy, First Team, CSF and external eg. Club partner events.

The ideal candidate will have an outstanding working knowledge of content management systems and current multimedia distribution techniques. They will also have demonstrable experience in high-volume content production, and expertise in video production and editorial content.

Don’t miss out on this fantastic opportunity to join the Canaries, click ‘Apply’ now to become our Head of Content!

Closing date: Monday 27 June 2022

Norwich City Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships.

Norwich City Football Club is an equal opportunities employer and recognises the importance of safeguarding children and vulnerable adults in the workplace. Please be aware that a criminal disclosure and identity check will be carried out for this post. Engagement will be subject to a satisfactory DBS disclosure.

Marketing, Senior Director, Brand Strategy & Fan Development – Kansas City Chiefs

Position Profile: Senior Director, Brand Strategy & Fan Development

Department: Marketing  

Reports to: CMO & Executive Vice President

Status: Full-Time, Exempt

JOB SUMMARY:

The Kansas City Chiefs are looking to hire a Senior Director, Brand Strategy & Fan Development. In a newly created role reporting directly to the CMO, we are looking for someone that is passionate and experienced in developing marketing plans and platforms that help to drive brand love and increased fandom amongst existing and new fans.  The Chiefs are uniquely positioned with a strong, large and loyal fanbase in Chiefs Kingdom and beyond.  Our opportunity is to continue to engage with these fans physically and virtually while looking at new ways to interact with a more casual fan both locally, nationally and internationally which will need innovative and creative solutions. 

The Sr. Director role will be to strategically lead, develop and execute the brand strategy in our ongoing effort to become the world’s team.  In partnership with the Brand Strategy and Fan Development team, this role will be responsible for Club and League level platforms (Season Campaign, Playoffs etc.) including building new platforms and efforts to further engage with our avid fans while actively recruiting new fans (ex. Gen X, Latin, Women) 

The successful candidate will have significant experience in every facet of consumer-facing marketing from research to strategy to creative to in-market performance marketing inclusive of short-term and long-term planning in support of brand health, retention, and marketing platform engagement goals. 

The Kansas City Chiefs strive to create a championship culture on and off the field. Join us and be a part of amplifying one of the NFL’s most storied franchises. The success of this role will be to lead an effective and highly collaborative team by being analytical and creatively minded, the ability to develop strong relationships and to always consider the impact that sports can have on fans lives, near and far.

ESSENTIAL ACCOUNTABILITIES:

  1. Directly responsible for the strategic planning of key cross-organizational initiatives, long-term planning, and marketing campaigns for Chiefs & NFL Tentpole events including Season Opening, Playoffs, Key Cause related platforms, Youth and more. 
  2. Set strategy, define key objectives and KPIs, develop marketing tactics, and oversee brand positioning to connect with current avid and new fans. 
  3. Lead a cross-functional and collaborative briefing, execution, and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to meet/exceed goals. 
  4. Experience in strong consumer understanding and channel planning to drive the most effective and efficient message to our fan groups. 
  5. Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement. 
  6. Oversee key established and new youth/school level fan focused initiatives and platforms including Chiefs Flag, Chiefs Kids Club, Training Lab etc. 
  7. Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem. 
  8. Deep collaboration with project management team, creative team and channel teams to ensure brief and plans are clear, timelines are met, and budget is managed. 
  9. Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement. 
  10. Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem. 
  11. Partnership with the team that is overseeing International expansion in Germany and Mexico in finding ways to grow the brand globally. 
  12. Responsible for overseeing 2 full time employees plus seasonal interns 

COMPETENCIES:

  1. Analytical Skills-Synthesize information; uses intuition and experience to complement data; designs and generates creative solutions. 
  2. Problem Solving-Identifies and resolves problems in a timely manner; gather and analyze information skillfully. Must be able to develop solutions quickly and effectively.  
  3. Oral Communications-Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings. 
  4. Written Communications- Writes clearly and informatively. 
  5. Change Management-Communicates changes effectively. Builds commitment and overcomes resistance; prepares and supports those affected by change and monitors transition.  
  6. Leadership-Exhibits confidence in self and others; inspires and motivates others to perform well. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates. Displays enthusiasm, passion and optimism.  
  7. Diversity-Demonstrates knowledge of the EEO policy and shows respect and sensitivity for cultural differences. Trains and educates others on the value of diversity and promotes a harassment free environment.  
  8. Innovation-Displays original thinking and creativity. Meets challenges with resourcefulness. 
  9. Judgment-Displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in decision making process.  
  10. Motivation-Demonstrates excellent personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles. Takes calculated risks to accomplish goals.  

REQUIREMENTS: 

  1. 8-10+ years of consumer brand marketing experience from either a consumer brand or product, professional sports league, or top performing agency, with a proven track record of success. 
  2. Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus. 
  3. 4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals. 
  4. Superior leaderships skills; demonstrated ability to influence and engage direct and indirect reports and peers. 
  5. Strong experience in the digital, social and new media space 
  6. Strong Strategic ability, analytical skills, and bias for action. 
  7. BA/BS from top undergraduate university with degree in marketing, communications, or related field. 
  8. People first and creatively minded, a strong sense of passionate and positivity to create and execute new thinking, strong collaborator while being adaptable and agile. 
  9. Ability to influence others without formal authority; motivate teams from across the business 
  10. Ability to communicate difficult messages tactfully and act with influence 
  11. Passionate for team collaboration & a plus if there is a love of sports or desire to learn  

Senior Marketing Manager – ECB

About the job

PURPOSE

To lead on the development of marketing strategies, plans and activities to support the professional and recreational game.

This is a senior position within the Marketing team and plays a key role in achieving the team’s primary goal – to deliver growth across the game by driving more people to play, attend and follow cricket. This role is unique in that it sits across both the professional and recreational game, providing strategic opportunities to link these arms of the business and meet consumers and network customers at multiple touchpoints in the cricket ecosystem.

On the professional side, the role is responsible for brand, marketing and ticket sales across men’s and women’s competitions. It leads the creative and media strategies that support the 19 First Class Counties to acquire and retain attendance each season.

On the recreational side, the role will drive behind the ECB’s Participation & Growth marketing strategy, driving people to play, volunteer and engage in cricket. This role will have a specific focus on driving more children, females, and ethnically diverse groups to get involved and enjoy all that cricket has to offer. The role connects the Marketing team, and wider Commercial department into the Participation & Growth department as part of the leadership group supporting the Director of Participation and Growth.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

YOU’LL LOVE THIS JOB IF

  • You can lead the development of consumer and network marketing strategies and plans that respond to the business and wider landscape.
  • You can lead a complex matrix of internal (peers and senior management) and external stakeholders (First Class Counties, County Cricket Boards and Clubs) to secure engagement and support for brilliant delivery, including direct management of others.
  • You bring creativity, innovation and an adaptable mindset to new challenges in a fast-growing area of the business.
  • You can work with data and insight to guide planning and decision making.
  • You enjoy being accountable for results and work in an agile manner to adjust and optimise plans to react to the environment

YOU’LL BE DOING

  • Play a key role in a collaborative relationship with the First Class Counties’ Marketing teams to ensure engagement and delivery of ticket sales across men’s and women’s professional competitions.
  • Being the Marketing (and often Commercial department) Play a key role within the Participation and Growth department as part of the senior operations team.
  • Leading on the overall strategic marketing plan to support the P&G objectives, spanning consumer and network marketing.
  • Developing and selling in insight-driven sales and marketing strategies across the organisation and network
  • Working in partnership with the Digital, Communications, Events and Commercial Partnerships teams where appropriate.
  • Coach and manage Marketing Manager(s) within the team to deliver their best and improve their skills and experience.
  • Lead the engagement with external agencies across data and insights, media, and creative agencies for consumer and recreational marketing campaigns, ensuring excellence from all.
  • Manage allocated marketing budget across owned projects, maximising ROI.

YOU’LL HAVE

  • Demonstrable commercial marketing delivery achieving sales targets (e.g. ticket sales).
  • Demonstrable experience of managing creative/advertising and media agencies.
  • Demonstrable experience of brand management and building successful multi-channel campaign plans across owned, earned, shared and paid media.
  • Demonstrable experience using data and insight to inform brand development, campaign planning and delivery.
  • Demonstrable consumer marketing experience, network marketing advantageous.
  • A track record of building effective working relationships with a range of stakeholders, both internally and externally.
  • Confidence in and experience of presenting to diverse groups of stakeholders, including senior leadership.
  • Strong leadership skills and willingness to play an influential role across multiple facets of the business.
  • Experience managing junior team members.

YOU’LL RECEIVE

  • Competitive salary
  • 25 days’ holiday
  • Private medical insurance
  • Non-contributory 8% pension
  • Life assurance
  • 30% discount on Castore items