Tournament Marketing Manager

As the organiser of some of the biggest and most iconic sport events in the world we lead the way in the sport and event industry.

We are now looking for a Tournament Marketing Manager that is part of FIFA and supports us on our mission.

These are your key tasks:

  • Leading, implementing, and monitoring bespoke tournament marketing strategy for top FIFA events, such as the FIFA World Cup™
  • Providing strategic and creative direction and consultancy for event and ticket promotion, validating promotional activities, and monitoring the results for additional FIFA events, such as the FIFA Club World Cup™ and men’s and women’s youth, beach soccer, and futsal tournaments
  • Organising launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as overseeing multi-stage global and localised ticket sales campaigns
  • Delivering integrated marketing communications and promotional plans using a mixture of online and offline digital, social, traditional media, PR, email marketing, etc.
  • Obsessing over the intersection of global football fans and FIFA’s events, products and brands
  • Providing stakeholders with timely and accurate information on marketing events, activations and opportunities
  • Identifying and monitoring KPIs
  • Establishing, building and maintaining excellent relationships with key event organisers, internal and external stakeholders
  • Managing freelance marketing consultants and agencies

The specific competencies we require for this position are:

  • Master’s degree or similar higher education in Marketing, Communications or related field
  • Marketing knowledge, preferably in the sporting industry
  • Solid understanding of the media landscape
  • 7-8 years of experience in a Marketing/Communications role
  • Proven track-record in managing complex projects and multiple stakeholders
  • Experience in the sports industry is an advantage
  • Fluent in English, with excellent English writing skills
  • Proficiency in any other FIFA language (French / Spanish / German / Portuguese) is an asset
  • Excellent knowledge in standard MS Office applications
  • Significant experience with project management software (e.g.,, ClickUp)
  • Working knowledge of CRM tools, marketing automation systems (as a strategist, not operator)
  • Working knowledge of social media marketing strategies and tactics including paid (not as an operator)
  • Flexible and efficient under pressure, working to deadlines, and ability to handle stressful situations
  • Effective working in both team environments or independently, in both management or support roles
  • Willingness to travel at least one week per month and/or for the duration of defined tournament time (1-2 per year)
  • Readiness for stand-by duties during tournament time or promotional events
  • Excellent communication skills a must; written, oral, ability to present as subject matter expert

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

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