Marketing & Communications Archives - Page 3 of 6

Project Manager, Marketing – Formula 1

Planning and Tracking

· Orchestrate planning process across all Marketing areas

· Create and align marketing teams with integrated planning platform, document structures, and tracking

· Schedule process for defining, confirming plans in agreed areas, including overall 2024 Strategy, Brand plan, Content plan, Onboarding plan, Audience Segmentation plans etc

· Crossover with Procurement on major agency and supplier pitch process, including:

o Locking in conformed timelines, plans

o Organising pitches, review and decision stages with procurement

· Maintain and optimise editorial content tracking and planning documents

o Define steps for Creative Media Digital Video production to pick up tracking elements and fully align

· Extend travel planning aligned with project management

Project Management

· Lead project management on range of major cross-Marketing projects, eg End of Season Awards Event

o Including attendance at select races and offsite events

· Oversee project planning, budget alignment, project structuring and appropriate delivery, reporting

· Define, procure, set up and optimise integrated Project Management Platform

o Used across Marketing and in digital video production

· Set-up platform for Content concept briefing process, including audience segmentation focus

o Plus production project definition, timelines,

o And integration with output tracking and reporting

Commercial and Finance alignment

· Develop integrated planning process with commercial team around marketing, brand and content alignment with Partners and Licenses

· Align commercial project alignment with shared project management platform

· Extend integrated budget tracking assets and process with finance across all marketing areas

· Help project manage next season budget planning aligned with integrated strategies

Location & Hours

· The job will be based at SJM, with occasional attendance in Biggin and at track and F1 Events

· Must be able to work weekends, including race shifts with occasionally late hours. Time off in lieu is given for weekend working.

Marketing Partnership Professional – NBA Asia

At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

This role will provide support to regional Global Marketing Partnership teams throughout Asia (Ex-China) in both potential new client acquisition and key client retention.

Assist to manage and grow the development of NBA Asia marketing partnerships to enhance NBA branding and increase revenue
Support the MP team in the development of new NBA Asia partners
Assist to manage marketing partners and marketing programs research needs

Major Responsibility:

Assist to manage all aspects of partner activations, including creative submissions, business review, event activations, media placements, promotional executions and recaps
Assist in developing presentation and materials for new marketing partner Quarterly Business Reviews to be implemented
Assist to educate new partners on the NBA business, business review process and guidelines, ticket and footage request procedures, photo access and downloads, etc.
Assist to ensure CRM processes, including prospect list and account profiles, are current for all Marketing Partners
Assist in Business Development research, outreach and sales efforts, when necessary
Take on ad hoc projects as needed
Coordinate with various teams to process due diligence for various partners and entities|

Required Skills/Knowledge:

Good understanding of sports and entertainment sponsorship including promotions, events, media and contracts
Client management, plan development and event & project management support skills
Good business writing and presentation skills
Proficient in Word, Excel, PowerPoint, Lotus Notes skills and on the World Wide Web
Good understanding of sports sponsorship, preferably with client/service-based experience with agency or sports property
Manage multiple tasks with a sense of urgency and demanding timeframes
Support the management and cultivation of business relationships
Experience working with the Asian market a plus|

Education:

BA or BS degree, Master’s degree is a plus

Global Director of Brand, Marketing and Digital Media – Newcastle United

Newcastle United are partnering with tml Partners to hire a Global Director of Brand, Marketing and Digital Media.

Joining the Club’s senior leadership team, this is an unmissable opportunity to lead and develop a powerful brand & commercial strategy that sets the Club apart from the competition and drives a global legacy.

The Director of Brand, Marketing & Digital Media will work closely with the Chief Commercial Officer, to optimise and accelerate the Club’s global brand, digital and content development strategies. You will support the C-Suite in delivering the Club’s vision – seeing the bigger picture, making effective decisions, being a change agent and driving continuous improvement whilst role modelling their leadership and valued behaviours.

The role will provide commercial strategic leadership and win the hearts and minds of an ambitious, hardworking and passionate team, building capacity and capability to deliver bold and truly world- class brand, marketing, digital, content and creative strategies. Whilst a professional team is already in place, several key evolution steps will be needed in order to adapt the structure to the level of the main commercial opportunities. The chosen candidate will be able to grow a cohesive team, connecting long serving and valued team members with important new hires, sustaining a values-led culture, built on the club’s values of hard work, passion, self-discipline and collaboration.

The role will have the opportunity to define how the Club is presented in its target markets, drive presence, differentiation, and demand across global markets, and orchestrate the go-to-market initiatives that will ensure success. You will be responsible for leading the digital media strategy and will oversee the development and implementation of all websites, app, social media, and third-party platforms.

We are searching for an experienced sports marketing & brand leader, with a track record of innovative, commercially successful campaigns and the skillset to devise and execute strategies on a global level. If you want to make your mark on the industry, seize this invaluable chance to join this team and lead cutting-edge marketing initiatives. Become part of a team devoted to inspiring and connecting people with a shared passion for the beautiful game.

Global Fan Marketing Strategy Lead – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday and Thursday.

Position Summary:

The Global Fan Marketing Strategy Lead will develop and activate marketing campaigns that deliver a consistent, seamless, fan-centric experience across all channels and drive business outcomes across markets, including tune-in/ viewership, app downloads, subscriptions, and overall fan engagement! The role is part of an exciting and growing Marketing team with the mission to discover, inspire and engage fans worldwide.

Major Responsibilities:

Demonstrate a strong understanding of NBA fans and leverage consumer insights to develop go-to-market strategies to grow fan engagement
Orchestrate and implement 360° integrated fan marketing strategy and plans for global campaigns that incorporate multi-channel platforms such as TV, digital, out-of-home, email, social, paid media, and experiential activations
Drive integrated marketing planning to support key global NBA tentpoles (e..g, All-Star Voting, Play-In Tournament, Playoffs & Finals) and support the development new tentpoles to drive additional fan engagement (e.g., NBA Rivals Week, Election Day)
Support Fantasy & Gaming marketing efforts (e.g, NBA Pick’Em) to drive fan engagement with key NBA fan segments
Develop strategies to engage key growth segments (e.g., youth) to help build the next generation of global NBA fans
Partner with the brand and creative team to bring key positioning, messaging, and creative to life in support of global tentpole campaigns
Implement the look, feel, and voice of the brand across all fan touchpoints, effectively communicating key value props and differentiators to fans
Work with the key internal partners and regional marketing teams to best leverage campaigns and ensure consistent end-to-end experience
Develop partnerships and promotions that help broaden awareness, elevate our brand, and acquire fans
Establish key performance metrics that align with business objectives
Measure and analyze the efficiency of programs, optimizing performance throughout a campaign and working hand-in-hand with the Marketing Analytics team to provide insights and key findings

Required Skills/Knowledge:

5-7 years of experience in Marketing, driving fan-centric multi-channel campaigns and programs; sports experience is a plus
Cross-functional leader who thrives in a matrixed, collaborative environment
Ability to influence and engage teammates and peers
Proven track record of building consensus and delivering results
Outstanding verbal and written communicator who can clearly convey market dynamics, strategies, tactics, rationale, and results to peers, partners, and agencies
Strong project management skills to drive campaigns to completion
A solutions-oriented problem solver
Extensive consumer and content marketing experience required
Experience briefing and managing creative, media, and research agencies
Upbeat, hard-working, and able to collaborate well across the marketing team & broader organization
Results-driven and metrics oriented

Education:

Bachelor’s degree required

Salary Range:

$110,000 to $125,000 per year

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Director, Communications – MLS

The Director, Communications manages and drives public relations activities for Major League Soccer and Soccer United Marketing. The Director leads all aspects of communications on MLS Competition, MLS Player Engagement, and MLS Safety and Operations matters. The individual in this role also creates and drives strategic communications plans, supports functional areas of MLS and SUM, and works closely with MLS clubs on communications strategy.

Responsibilities

Primary Responsibilities

Strategic writer and editor who shapes public perception of the organization while upholding its values and integrity
Generate earned media coverage through the use of:
- Creative feature ideas
- Engagement with media outlets and editorial decision makers
Writing and editing duties to include, but not limited to: feature idea pitches, press releases, reference materials, executive speeches, quote drafts, select internal and external written communications, presentation decks, and multimedia projects.
Serve as a Communications liaison to the following groups: MLS Competition, MLS Player Engagement, MLS Security, and MLS Operations.
Serve as MLS Communications liaison to the Eastern Conference MLS clubs
Respond to media inquiries in a timely manner, providing background information, facilitating interviews and serving as a company spokesperson on select topics as necessary
Live monitoring of MLS games and related internal and external communications
Support League executives with interview preparation, message points, and strategic messaging
Manage editorial relationships with select national media partners
Work closely with MLS clubs to support their communications strategies
Manage Communications relationship with pertinent media associations
Accomplish team results by communicating job expectations and managing the Performance Management process:
- Plan, monitor, and review performance;
- Coach and counsel employees;
Develop and implement department procedures and productivity standards and reinforce Company policies
Serve as the supervisor and mentor for the Sr. Coordinator, Communications
Developing personal growth opportunities for employees

Additional Responsibilities

Build and foster collaborative relationships within MLS Communications and other departments within the organization to stay informed and informed of new initiatives, program and other organization wide events
Attend industry events and trade conferences to remain current with industry changes
Additional responsibilities as assigned

QualificationsEducation and Experience

Bachelor’s Degree in public relations, marketing, sports administration or related field
8+ years of proven experience in public relations\communications, or marketing

Required Skills

Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
High-level of commitment to a quality work product and organizational ethics, integrity and compliance
Ability to manage people/projects, delegate responsibility and provide follow-through on multiple projects
Ability to think strategically and creatively to effectively manage projects
Strong organizational skills with the ability to prioritize and manage multiple projects
Detail-oriented with the ability to deliver professional work.
Ability to work effectively in a fast-paced environment to meet deadlines with minimal supervision.
Demonstrated decision making and problem-solving skills using sound judgment
Proficiency in Word, Excel, PowerPoint and Outlook
Proficiency in social media platforms
Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Desired Skills:

Knowledge of the sport of soccer

Communications Manager – Six Nations Rugby

Six Nations Rugby is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Autumn Nations Series. Working in partnership with its member unions and federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), Six Nations Rugby has responsibility for the commercialisation of centralised commercial rights, and the promotion and operation of the renowned Six Nations Championships and Autumn Nations Series.

The Six Nations Championship is the oldest international rugby tournament in the world, dating back to its original incarnation in 1883 and expanding to its current format of six teams in 2000. It consists of three highly competitive annual tournaments across men’s, women’s and U20s rugby. The media rights and certain commercial rights of the Autumn Nations Series have recently been centralised, with Six Nations Rugby now supporting the growth and development of these matches for all six unions.

About the role

Six Nations Rugby is recruiting for a Communications Manager to join the Marketing and Communications team at a hugely exciting time for the organisation, and sport in general. Across its Championships, Six Nations Rugby has seen huge growth and engagement with global fans, and the ambition to tell the stories at the heart of these competitions will continue to be a key priority for the business.

The Communications Manager will be a highly motivated and entrepreneurial individual with an understanding and passion for the media landscape, media relations experience, a proactive approach to bringing a communications strategy to life, and an ability to identify opportunities for creative storytelling across different verticals and markets.

As part of the responsibility to deliver a communications strategy, this role will offer the opportunity to lead a best in class press office function and be at the forefront of working with international media.

He/She/They will need to have strong planning skills, to play an active role in developing comprehensive communications plans that support the objectives of Six Nations Rugby. These objectives include the promotion of the organisation and its role within the wider sport and entertainment industry to engage existing and new audiences.

Stakeholder management will be a key aspect of this role. He/She/They will be play an important role in the development of close collaborative relationships across the group of Six Nations Rugby unions, federations, broadcasters, commercial partners, media, and extending into the wider rugby ecosystem with the likes of World Rugby.

This role also comes with a responsibility to preserve and manage the reputation of Six Nations Rugby, meaning there is a requirement to understand corporate storytelling, alongside reputation risk management.

As a core member of the communications team, He/She/They will appreciate the value of measuring success, interrogating how the role of communications can support wider organisational objectives, showcase a collaborative approach to working with all other departments of the business, and have a relentless curiosity to understand all facets of the organisation.

With ambitions to be known for delivering truly unmissable experiences for fans, on a year-round basis, Six Nations Rugby is at the forefront of exploring ways to reach and engage a global audience. As such, this role offers an incredible opportunity, at a pivotal point in the sports history, to play a vital role in using communications to tell these stories.

As Communications Manager you will:

• Play a key role within the Marketing and Communications team, in shaping and then bringing to life strategies designed to tell the story of Six Nations Rugby and its Championships
• Be a guardian of the organisation and its reputation, but also help communicate how it is leading from the front in the sport and entertainment industry
• Lead and develop a Six Nations Rugby press office function, encompassing news generation and distribution, act as a key point of contact with media, and help deliver activity to promote the organisation, its Championships and the people at the heart of the organisation
• Be a crucial point of contact between Six Nations Rugby and the relevant communications teams at each of the six unions and federations
• Have a proactive approach to your work, setting timelines and respected deadlines with clear communication internally to ensure collaboration with other departments
• Be proactive in forging relationships with media, spanning different verticals and across key markets
• Take ownership in measuring success, through effective reporting and measurement of projects and activity, and interrogating how communications is supporting other areas of the business
• Be a collaborative force within the business, working closely with the marketing, commercial and Championship operations teams
• Support in key cross department activities, such as launch events, partner activation, and match representation
• Manage and work collaboratively with agency partners, to develop clear briefs and drive projects forward

The candidate we are looking for is:

• A diligent project manager with a proven track record of success in delivering against a communications plan, and working with multiple stakeholders in the process
• Experienced in working closely with media, on a consumer and corporate basis, to manage enquiries, facilitate opportunities, and proactively take ideas to target media
• Is comfortable in being a key point of contact for media, union and federation counterparts, partners and wider Six Nations Rugby team members, on communications related matters
• Excellent in their written and verbal communication skills, for the purposes of press release writing, preparing media materials, copywriting for Six Nations Rugby channels, the production and delivery of clear briefs and analysis reports
• Eager to lead a Six Nations Rugby press office, including managing the output from the organisation, specifically during Championships. This will extend into the overseeing major activity, such as media events, executive profiling opportunities and launching campaigns
• Experienced in working within sports, and a track record of working within a fast-moving environment whilst managing multiple projects and stakeholders
• Possesses a hunger to forge relationships with media across verticals and markets, to ensure Six Nations Rugby, its unions, federations and partners are represented in the right media, at the right time and with clear messaging being delivered
• A relentless curiosity and willingness to constructively challenge ways of working, stress test ideas and concepts and take calculated risks that have the objectives of the business at their core
• Self-assured and willing to stand by their convictions, to meet objectives
• An appetite to identify and react to trends, and an excitement to unlock future opportunities to reach new audiences
• Ability to read, write and speak French and Italian are not essential, but would be beneficial

To register your interest in applying for the role, please send a CV and covering letter to people@sixnationsrugby.com

Marketing Executive – Formula E

In its first eight seasons, Formula E has crowned seven different champions and celebrated 23 winners in 100 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is one of the world’s most compelling racing series and enters its ninth season as the fastest growing sport on the planet.

But we’re more than a race; Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles and as an unparalleled proving ground for race-to-road electric vehicle technologies. In Season 9, our ambition has grown as has our vision to accelerate sustainable human progress through an all out race for better futures. The only sport certified net zero carbon since inception, Formula E is a beacon for fans who want to enjoy edge-of-seat racing today at the same time as having a positive effect on the world tomorrow.

Formula E is a unique fusion of world class sport, sustainability, and cutting edge technology on a global stage. Season 9 signals the start of the Gen3 era in the sport with the debut of the third generation race car – the fastest, lightest, most powerful and efficient electric race car ever built. Formula E will also go further than ever before in Season 9 with 18 races in 13 iconic world cities.

Working With Us

At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Job Purpose

Reporting to the Senior Marketing Manager, the Marketing Executive will support Formula E’s marketing strategy with a focus on marketing planning and operations, brand campaign execution, talent and activations.

We are positioned for growth, focusing on building our direct to fan proposition alongside a powerful platform for Partners, Teams and Manufacturers. Working collaboratively with other Formula E departments and global agency partners, you will play a key part in delivering best-in-class campaigns to support our growth ambition.

Key Deliverables

Implement global and local marketing activity, while maintaining high standards and delivering against our KPI’s

Delivering on both a tactical and operational level you’ll work across paid, event and digital marketing, collaborating cross-functionally to ensure effectiveness and excellence in all activities.

Duties & Responsibilities

Marketing Planning and Operations

Act as Studio Manager for the Video Creative Editor, ensuring projects are well briefed, reviewed and delivered on time.
Work horizontally across the team to plan distribution and amplification of content, whilst maximising the impact of our assets.
Collaboration with the Design and Content teams, partners and wider ecosystem on the development and timely approval of assets.
Manage the process for the wider brand and marketing team to submit and track POs, ensuring timely payment is made to suppliers.
Work cross-functionally with Event Experience, CRM, Gaming, Merchandise and Commercial teams, ensuring regular and accurate information flow.
Deliver regular reporting documents including post-event campaign reports and evaluation of brand campaigns.

Brand Campaigns

Develop marketing tactics to support brand awareness, broadcast tune-in and fan growth.
Supporting across consumer partnerships and develop mutual activation tactics to drive awareness and engagement of our brand.
Nurture external relationships with agency partners, racing teams, championship sponsors.

Talent and Influencer

Support the Talent and Influencer Managers with execution and delivery of their programmes. Includes contract negotiation, budget management, arranging travel and logistics, on-site talent hosting, reporting, identifying promotional opportunities and partner integration.

Activations

Develop creative concepts and see through to production with activations in race cities.
Identifying new and innovative ways to bring the brand to life, connecting with a local and global audience.

Requirements:

Educational Attainment

A degree in a relevant field will be useful but is not a mandatory requirement.

Knowledge Required

Understand the creative process from conception through to production

Experience Required

Experience of working for a challenging brand or for a sports right holder will be beneficial.
Proven experience working in marketing, either for a brand or agency.

Skills and Aptitudes Required

Strong attention to detail and excellent written and verbal communication skills are essential, as is the ability to work under minimum supervision to strict deadlines and to be able to quickly adapt to changing business needs.
Must be able to work autonomously and without reliance on structure.

Interests

Knowledge of motorsport is not a core requirement but passion for the consumer/fan is.

Personal Qualities Required

The ability to work amongst a diverse international workforce. An appetite to work flexibly across multiple markets.
Thrive in a challenging environment, bringing entrepreneurial skills and proactivity to your day-to-day work.

Circumstances

A desire to travel across our global race calendar.

The Small Print:

Before applying, please make sure you read the Formula E Privacy Notice available on our website: https://www.fiaformulae.com/en/jobs

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.

Content and PR Manager – Ascot Racecourse

As a member of the Ascot Marketing Team, you’ll be responsible for developing, creating and delivering lifestyle content and PR campaigns to raise awareness and understanding of Ascot Racedays, Royal Ascot and Events at Ascot – the racecourse’s corporate events division. As the brand continues to grow its UK business and international audiences, this will be a pivotal role in helping to drive awareness and consideration.

A dynamic, energetic and confident individual with a background in content marketing, PR and talent management. We’re looking for a creative and pro-active individual who is on the pulse with current lifestyle trends and is ready to hit the ground running as we develop and launch our 2023 campaigns. Excellent organisation, attention to detail and a can-do attitude will stand you in good stead in this fast-paced team.

Reporting to the Senior Content & PR Marketing Manager, you will be responsible for managing third party agencies (mainly PR and content), developing campaigns and strategic plans to support business and commercial objectives, and reporting on activities to demonstrate ROI. You will champion innovation and think creatively to implement and evolve a high standard of lifestyle content and PR.

This will involve being a lead on Ascot’s UK and international talent programmes that will support the delivery of a year-round content plan spanning video, photography, podcasts and event activations.

Collaborating with your fellow marketing team and the wider business to identify relevant stories and effectively communicate them to our target audiences through appropriate mediums and channels. Hitting brand and business KPIs for event-focused and evergreen campaigns, we’re looking for someone who also thrives on using data alongside a creative approach to engage with consumers.

Marketing works closely with the Partnerships team to ensure we offer all brands innovation and value from the relationship. This role will require elements of commercial acumen to identify opportunities for increased exposure through newsworthy collaborations that elevate brand experiences and drive audience growth.

PRINCIPAL RESPONSIBILITIES

TALENT

Lead Ascot’s relationships with key talent, influencers and authoritative digital media to place content that engages target audiences, supports commercial objectives and maintains brand positioning
Oversee contractual agreements are in place and fulfilled to ensure ROI
Identify new talent that supports the brand positioning and target audience engagement
Own raceday hosting programmes and act as a brand ambassador when hosting guests. Keeping track of invitations, RSVPs and dispatching of tickets and/or gifting where necessary

COMMS

Educate the business on core messaging (Royal Ascot, Ascot Racedays, B2B, conference and events, fine dining, sustainability, charity, etc.) to ensure uniformity in internal and external comms
Act as a conduit between the marketing department and wider business to identify relevant stories and support the development of engaging content
Champion the Ascot brand through all communications
Work proactively with the Senior Broadcast Manager to ensure Ascot makes the most of broadcasters to distribute key messages and showcase Ascot’s broader lifestyle offering

OTHER

Managing budgets and activity spend where necessary
Collating and compiling reports to feed into wider department and business updates to demonstrate ROI

SKILLS, EXPERIENCE AND QUALIFICATIONS

THE IDEAL CANDIDATE

Experienced in managing lifestyle PR, content and talent campaigns with a wide range of objectives and KPIs
A communications enthusiast who can translate strategy into action
A great networker, excellent at communicating with the ability to work independently as well as collaborating with key stakeholders
A strong team player who motivates and supports fellow team members
Able to work across multiple projects and timelines concurrently with the ability to prioritise around commercial objectives or sudden changes in priorities
A strategic and commercial thinker, able to make recommendations on how to strengthen output, improve processes and keep the business moving forward through innovation and first-class communications
Excellent commercial acumen with a passion for delivering results
Someone who demonstrates strong analytical skills to interpret data, anticipate challenges and develop solutions
On the pulse with trends with a creative approach
An eye for a good story and the creative acumen to be able to create ‘news’ where it doesn’t otherwise exist
Adaptable, agile, able to multitask and switch between strategy and tactics seamlessly
A natural relationship builder that seeks out the connections to be able to deliver on plans and strategies

DESIRED SKILLS

IT skills – ideally using Microsoft Word, Excel, PowerPoint, Outlook, and Teams
Experience in an equivalent or relevant position
PR and marketing experience within premium sports, entertainment, or luxury brand
Ideally established media contacts across lifestyle publications
Ability to form solid relationships with relevant media
An interest in horse racing

VALUES

The jobholder should understand our values to enable them to promote Ascot as a first-class leisure venue and to ensure that all customers receive the best possible level of service. These include:

Original: Lead the way
Uplifting: Make every moment delightful
Elegant: Take care of the detail

BENEFITS AVAILABLE:

Alongside a competitive salary we offer complimentary tickets for race days and some events that you can share with friends and family alongside pension and discounts in selected retailers locally.

CLOSING DATE:

Closing date is 24 February 2023. We reserve the right to close this vacancy early should a suitable candidate be identified.

As an equal opportunities employer, Ascot Racecourse Limited is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

ABOUT THE RACECOURSE:

Ascot Racecourse is horse racing’s most iconic venue with a history spanning over 300 years.

Royal Ascot broadcasts to over 200 countries with audiences in the many millions; its unique blend of top-class racing, fashion, fine dining, pageantry, and glamour make it a place Like Nowhere Else.

With other notable race days and a year-round calendar of events to support, Ascot is a flourishing business and a fantastic place to develop your career.

Community Communications Manager – England Rugby

This role requires an experienced communications professional who is a talented copy writer and who demonstrates high standards and accuracy across their work.

The role holder will lead on internal game communications, focusing on two-way communications between the RFU and key stakeholders. The primary focus of the role will be to drive player affiliation/registration through clear and engaging communications which explain the process and its benefits. The role holder will be responsible for developing the narrative and managing communications relating to the Platform for Rugby, Game Management System (GMS), data management and digital data content strategy.

Alongside being an integral member of the communications team, the role holder will work closely with a range of subject matter experts (SMEs) and stakeholders, including the Technology, Insights, CRM and Rugby Development teams, as well as Community Game Board (CGB) Constituent Body (CB) and club representatives. A key part of the job will be to ensure that those involved in playing, managing and running the community game are provided with timely, useful and engaging information to support them.

Accountabilities:

Develop and implement the communications plan to support the roll out of the Platform for Rugby and affiliation/registration processes.
Lead on communications relating to the RFU’s digital data content transformation strategy.
Provide content for and post on a variety of communication channels including Facebook, Twitter, web, email (working with the CRM team), Articulate and online portals.
Work alongside the Platform For Rugby engagement lead to manage and provide information to a range of GMS User Groups.
Liaise with Rugby Development Heads of Function to create 3-monthly communications plans covering the range of activity within the community game.
Publish and manage the operational delivery of the community communications calendar for internal staff, CGB and CB reference.
Provide advice to SMEs on messaging, tone and narratives relating to communication updates from their specialist areas, ensuring information is communicated efficiently and appropriately to different audiences.
Draft, edit, proof-read key communications from the RFU to stakeholders, including RFU Council Members, CGB members, clubs, CB, schools, universities and players.
Communication updates include, but are not limited to, player welfare and training programmes, governance and regulation information, grant applications, club webinars, competition updates and facilities information.
Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.
Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organization.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

Essential:

A proven track record in a similar customer-focused communications role, demonstrating an ability to disseminate information quickly, accurately and effectively.
Excellent written and proof-reading skills, high standards and a keen eye for detail.
Ability to process a significant amount of information quickly and to distil this information into concise, easy to understand summaries for players, administrators and volunteers.
Autonomous, comfortable working independently, as well as collaborating with the wider team.
Expertise in delivering the right message and engaging content at the right time, tailored to the relevant audience (for example, RFU Council Members, Constituent Body representatives, club volunteers, coaches, referees, players.)
A team player who is personable and collaborative.
An organised, forward planner with proven time management and prioritisation skills.
Ability to multi-task and meet tight deadlines when required in a fast-paced environment.
Committed to driving forward inclusion in your role and day-to-day behaviours.

Desired:

Knowledge of online technology and database management systems, ideally in a sporting context.
A good understanding of the structure of the community game in rugby union in England.
A sound knowledge of rugby union.
A passion for digital content and data and the benefits it can provide to support the growth of rugby union in this country.
An ability to develop and maintain partnerships internally and externally with the ability to influence upwards and with peers.
Knowledge of Photoshop or Canva and competency in video editing an advantage.

Additional Information:

All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.
During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
Please submit an ANONYMISED CV as part of your application.

Head of Race and Market Development – Formula 1

Race Promotion is a key pillar of Formula 1’s business, contracting and delivering the live platform where fans can experience the thrill and entertainment of the sport. The Race Promotion Team works with Promoters of existing races as well as negotiating the inclusion of new races on the Championship calendar, in line with Formula 1’s strategic commercial objectives.

This role leads, develops and manages a strategically selected group of race promoters within the F1 eco-system with the goal of a continued evolution of the market and the commercial opportunity with each promoter, race, and the market destination the race takes place within.

This position is responsible for developing the commercial opportunities within these markets and ensuring continued excellence by both the promoter and F1 in the delivery of the annual race.

The Head of Race Development supports all business effort of a portfolio of promoter markets. He/she will assist promoters/markets in applying best practices learned from other promoters, sports, events, and industries. This includes development and implementation of best practices in the areas of: marketing, ticketing, digital, event operations, H&S, security, M&TC, partnerships, broadcast & production.

Each race/market within your portfolio will require a different approach and you will work with the senior leadership, subject matter experts, and other stakeholders across F1 to bring those insights, learnings, and solutions to race/market.

This role requires a strong business development acumen, a laser focus on driving efficiency and productivity, and commercial opportunities while demonstrating a deep analytical skillset. It calls for a unique confluence of ingenuity and meticulous attention to detail that delivers flawless execution and management across the 6 races and markets each year – evolving, transforming, and creating unrivalled events, to promote the racing spectacle whilst also developing event opportunities to sit alongside the racing.

A highly visible and cross-functional role, demanding presentation skills, collaboration, and influence with every constituent in the organization and many of our most important external stakeholders including partners, broadcasters, and government stakeholders.

A dedicated people manager, this candidate empowers and inspires team members while cultivating top talent and creating a culture of excellence. Working with the senior management team of Race Promotions to ensure continued growth, efficiency, and creativity across all the F1 key markets and races.

This leader balances data-driven decision making, proactive issue spotting and creative thinking with long-term vision. They continuously translate strategies into actionable department-level performance metrics and globally scalable learnings that can be utilized across markets and races.

The optimal candidate clearly communicates a shared definition of success and is focused on building and working within a team of leaders. This person thrives on making the sum of the whole greater than the parts. They are experienced at delivering polished executive-level work product and outperforming goals. They know how to find efficiencies and they can train others to do the same. The optimal candidate also has strong relationships in the entertainment and sports industry in a diverse background of markets.

Responsibilities

Oversee daily relations and operations across 6 key markets/races, working with F1 promoters to deliver operational excellence.
Work as part of the senior leadership team in Race Promotions to host and present best practices at cross market workshops throughout the year both within your portfolio and supporting with learnings in others.
Identify commercial opportunities in market and work with the Special Projects teams to develop and deliver multi touch point events within market.
Manage cross-functional teams and a network of vendors to ensure that service level agreements, budgets, timelines, and operational standards are met across those markets
Work closely and collaboratively with the fellow Head of Race Development positions to ensure consistency in reporting across markets and to share knowledge. Supporting one another to ensure the complimentary skills are utilized cross market where required.
Monitor progress of key initiatives and priorities by meeting regularly with operational leaders to track results, draw/share insights, and problem solve.
Assess, evaluate, and coach Promoter Relationship manager team – celebrate each team success.
Develop executive-level reporting and dashboards on key stakeholder experience indicators and business performance metrics with a constant focus on strategic recommendations and process improvements.
Cultivate a vision of excellence, sell in new ideas and gain support from stakeholders both internal and external
Champion innovation and plans that enhance the experiences of key constituents, increase efficiency, and enable us to expand our business impact.
Develop a deep understanding of the cross department F1 business and represent and support these key stakeholders to efficiently penetrate and develop promoters, races and markets in line with F1 strategy.
Document, implement, and train key processes, policies and procedures that deliver consistent global scale and facilitate growth of the business.
Effectively outsource operations that improve efficiency without disrupting service level expectations.
Evaluate and negotiate contracts with promoters and suppliers – implement unique deal structures that best serve business needs this includes supporting on all negotiations for promoter renewals within your markets
Perform regular analyses of business operations and current business practices to make improvements.

About You

Proven experience in international live events and within the sports industry.
10+ years of experience in building and leading teams within the sports and entertainment industry
Able to see a commercial proposal through from concept to delivery.
Strong understanding of event rights monetization and how rights and assets can be leveraged for mutual benefit within a partnership.
Understanding of the importance of relationships and event benefits to a host city.
Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
Proven experience and operational results in the live event industry
Ability to multi-task and deliver results under pressure to a deadline.
Expert project and client management skills with a proven track record of successfully managing multiple projects simultaneously
Creative problem solver with demonstrated ability to design and optimize new processes and solutions that find efficiencies others could not
Proficient in creating, managing, tracking, and reconciling multiple profitable large-scale budgets.
Detailed knowledge of the sports media landscape and a deep bench of domestic and international event logistics contacts