Marketing & Communications Archives - Page 2 of 4

Partnership Communications Manager – Mercedes F1

We have an exciting opportunity for an experienced Partnership Communications Manager to join the Team, reporting into the Head of Partner and Event Communications.

As an established communications professional, you will have previous experience in Sport Partner Management or Communications functions and will be part of a group that act as expert consultants to the Partnership Activation team in the areas of Communications, Team brand standards and Team tone of voice.

You will have a strong technical understanding of the sport and the ability to translate a partnership narrative in to a compelling and relevant campaign or activation.

Key Responsibilities

Work collaboratively with the F1 and Esports Partnership Activation Teams and the Merchandising and Licensing Team to bring communications and brand compliance guidance to the process of asset delivery and activation
Support the approvals process of Partner output, ensuring adherence/alignment to the Team’s brand standards
Assist the Partnership Activation Team with the provision of creative solutions for activations, content creation, campaigns, whilst ensuring the appropriate balance with Team and other Partner output
Develop engaging narratives to assist Partners in telling their stories, from delivering on existing messaging to co-developing a narrative, and being able to recognise authentic synergies between Partner and Team
Lead the digital integration of Partner content and activations on the Team’s platforms, ensuring all internal stakeholders are engaged and output is maximised
Work with the Social team to improve the integration of Team merchandise on Team channels, as well as identifying opportunities in this area
Work with the Head of Digital to measure and report Partner-specific performance metrics from content output on the Team’s platforms, and provide insights to the Partnerships team to drive implementation improvement
Act as the F1 technical specialist for the Partner Communications function, and using this knowledge to find authentic technical stories for Partners to leverage
Lead the writing and editorial responsibilities for the Partner Communications function, including:
Development and creation of written case studies
Leading all new Partnership announcements, including writing of press releases, FAQs, backgrounders
Support with Partner newsletter editorial requirements
Create messaging briefings for Team representatives ahead of in-person Partner appearances and content creation
Support with Partner media activity, including provision of media contacts, briefing of media, proactive Team output to media and attendance at Partner activations as appropriate to manage media activity
Support with effective and successful onboarding of new partners, ensuring clear understanding of Team tone of voice, brand values and brand standards

Candidate Profile

First-class organisational and time management skills with a sound attention to detail
Ability to work in consulting and supporting role to other departments and team members
Experience of creative storytelling and writing
Excellent inter-personal skills and strong team mind-set
Ideally a German speaker, languages an advantage
High level of Formula One knowledge and enthusiasm
Flexibility in working hours and approach is required along with the ability to work under minimum supervision with a “can do” team attitude

Benefits

We demand the best from our people. So it’s only right we reward them with the best benefits. That’s why we offer a competitive package, including: a generous bonus, life assurance, private medical cover, Mercedes company car lease scheme, 25 days holiday, on-site gym and subsidised restaurant facilities.

CRM Campaign Manager – International Olympic Committee

About the job

Department: Digital Engagment Department

Location: Lausanne, Switzerland

Contract Type: Open-ended

Activity Level: 100%

Entry date: 01.11.2022

Application deadline: 25.08.2022

As the CRM Campaign Manager, you will support CRM retention programs that will maximise audience engagement opportunities during Games Time period and the retention of audiences within Olympic digital properties during Flame-to-Flame period. Reporting into the CRM Retention Senior Manager, you will bring to life the CRM strategy and manage the campaigns daily in partnership with our agency partners.

You will partner closely with teams across the IOC to integrate stories and content from across the Olympic Movement to engage with audiences through CRM channels such as emails and push notifications. A keen eye for creative detail and solid understanding of CRM marketing best practices will help support the design, development and evolution of the wider IOC CRM strategy.

Main responsibilities

Support CRM programs and campaigns from briefing to execution, including preparation of templates, validation of audiences, selection of content, internal validation, approval of proofs, send-out management and reporting.
Work closely with global agencies in charge of CRM operations.
Support on CRM retention projects in coordination with internal and external stakeholders including global agencies, partners, OCOGs, content, ticketing and communication teams.
Working closely with the content team, stakeholders from Digital Engagement & Marketing department, the communication team, support on implementing the email marketing calendar and ensure integration into wider marketing activities across IOC.
Support the development and evolution of the CRM Campaign Strategy, in line with the overall Retention Strategy, with a data driven approach to enhance direct-to-people engagement programs. Develop segmentation strategies to drive personalised programs and CRM campaigns for global or targeted audiences.
Work with the content team to define content that is relevant to improve the engagement of audiences.
Work with the commercial and partner team to maximise the media value generated through CRM campaigns.
Co-ordinate with IOC brand and marketing team to develop creatives and templates for emails.
Increase the engagement of audiences by optimizing the cadence of CRM e-mails and push notifications as well as their content and the targeted segment.
Ensure excellent relationships with our internal teams as well as with our external service providers
Stay abreast of latest email marketing, methodologies and adopt/adapt them to the evolving needs of the IOC.

Our requirements

Proven experience in executing global consumer direct marketing programs.
Strong hands-on knowledge of direct-to-consumer CRM solutions with expertise in SalesForce Marketing Cloud preferred
Confirmed experience of working with consumer insights and data to drive marketing plans
Knowledge and expertise at working on international, multi-region campaigns
Experience of working with or in the Japanese market
Extensive experiences working between marketing & content teams
Broad knowledge, passion and understanding of media / audience measurement tools and protocols, digital analytics, tools and protocols, social analytics, tools and protocols.
Fluency in email marketing best practices, including, but not limited to, spam, GDPR and data retention policies
English fluency. Japanese an advantage
Excellent command of the corporate tools and ability to follow the internal user rules (Outlook, etc.).

Come and join an organisation where the spirit of inclusion, gender equality and diversity is embedded in its DNA and which focuses on what unites us – a passion for sport and its values. Work in a flexible and rewarding environment which offers competitive employee benefits and numerous incentives to live a sustainable, healthy and active life. By joining us, you become part of the Olympic Movement and help to build a better world through sport. You will have the opportunity to work with people of more than 70 nationalities.

Marketing Manager – European Handball Federation

The European Handball Federation’s Business Development and Marketing Department is looking to further strengthen its team with the appointment of a marketing manager.

The successful candidate will be charged with growing, reaching and engaging with the handball community; developing and coordinating marketing strategies for the federation’s activities, programmes and national team competitions; revenue generation and overseeing the implementation of marketing contracts.

This role will require extensive cooperation and coordination with internal departments, including EHF EURO Events and Media and Communications departments, as well as with external partners and agencies. The marketing manager will also be responsible for overseeing the work of a small marketing team within the department.

The job will cover a wide range of different areas from marketing and promotion, key account management of EHF partners, merchandising, sales and the acquisition of new EHF partners. Additionally, the role will include responsibility for overseeing the implementation of marketing regulations and rights in national team competitions together with the federation’s media and marketing partner.

Given that digital is a major focus for the EHF, the marketing manager must have an excellent understanding of digital and CRM marketing, including paid media campaigning. They will be required to work in close coordination with the CRM and data manager to create effective marketing actions across different customer journeys for various fan and stakeholder groups.

Excellent spoken and written English is a must for the position and a working knowledge of German would be an advantage.

Key responsibilities:

Coordination of marketing topics, tasks and projects within the department, working with and overseeing the work of the marketing team, ensuring the correct implementation of marketing-related regulations, rights and contracts
Development and coordination of B2B and B2C marketing strategies (both digital and off-line) for the EHF, its activities/programmes and national team competitions (e.g. to maximise ticket sales), working with the federation’s digital campaigns manager and across internal departments
Mapping of fan and stakeholder journeys and the creation of effective marketing actions, materials and content
Implementation and optimisation of paid media campaigns, working together with external agencies
Key account management of EHF partners, including coordination of equipment requirements and orders
Working together with the EHF’s media/marketing partner and federations to ensure the correct implementation of marketing contracts and applicable rights whilst maximising ROI for partners and sponsors
Management of merchandising activities and online shops, together with external partners
Development of marketing offers, products and initiatives for new and existing partners, including the creation of sales presentations
Reporting on marketing actions, ROI and post-event reporting for EHF partners

Person Specification

Marketing professional with at least three to five years’ experience in a similar role
Relevant academic qualifications (marketing) to degree level
Hands on experience of developing marketing strategies with proven results; experience in event and ticketing marketing an advantage
Experience working with CRM marketing, and ideally with the Oracle Marketing Cloud
Structured approach to work, good communications skills and ability to manage and motivate teams
Sports industry experience is essential; a background in handball marketing a strong advantage
Fluent English is essential; ideally also with the ability to work also in German

Vienna: the world’s most liveable city

The Austrian capital was again voted the world’s most liveable city in 2022. The city offers one of the highest quality of life in the world. Vienna is a well-known tourist destination thanks to its magnificent historic buildings and museums, coffee house culture and its vibrant cultural scene including the world-famous Vienna State Opera House. For its inhabitants, the city also offers excellent health care and education, affordable housing and childcare, efficient public transport, plenty of green spaces and close proximity to the countryside.

About the EHF

The EHF is the umbrella organisation for handball in Europe and is headquartered in Vienna, Austria. The federation and its marketing subsidiary, EHF Marketing GmbH, are responsible for a wide range of activities including the organisation of events, and major competitions such as the EHF EURO and the EHF Champions League as well as grassroots development, marketing and sponsorship. Further information can be found at: eurohandball.com.

About the EHF Business Development and Marketing Department

The Business Development and Marketing Department works across numerous areas of the federation’s business and is responsible for CRM and digital marketing; managing the federation’s partners; implementation of marketing regulations; rights and contracts for national team competitions (indoor and beach handball); EHF EURO ticketing; merchandising and brand management.

Submitting an application

Applications should be made in writing in English including a current CV and a covering letter stating why you would like to apply for the position; send your application to application@eurohandball.com.

Further information

Preferred starting date: from September 2022
Full-time
Location: Hoffingergasse 18, 1120 Vienna, Austria

Head of New Business and Marketing (Sport) – Fifty Digital

Fifty Digital is a multi-award winning creative and social media agency specialising in sponsorship and sport.

Partnering with a wide range of sports brands, governing bodies, teams and rights holders, we build emotional connections through storytelling in sponsorship and sport. We are defined by having a highly interactive, open way of working – we have a fast-moving, fast-working, and collaborative culture.

Our partner roster includes; FIFA World Cup 2022, Ferrari Formula One Team, The Football Association, The NBA, Heineken Champions Cup, The British & Irish Lions, Shell, The NFL, W Series, Qatar Airways, England Football, Volleyball World, LiveScore and Cristiano Ronaldo to name a few.

We are looking for a Head of New Business and Marketing professional with experience in global agency marketing, reputation building, driving pitches and generating new business.

Role and responsibilities:

Reporting to the Managing Director, create, own and deliver the strategy for new business
Provide strategic oversight and ownership of the end to end agency pitch processes, continuing to raise standards and consistency
Passionate about the building the Fifty Digital brand, adding value at every stage of the pitch process and celebrating the great work and wins we deliver.
Providing thought leadership on client, business and sector challenges and opportunities
Increasing external awareness of the agency brand internally and externally through partners, press, media, client community, intermediaries
Establishing the fee for pitches with the finance team and Leadership Team
Achieve the ambitious growth targets
Identifying event opportunities to target prospective clients
Works closely with the Operations Lead to proactively manage new business team resource
Partners with the Agency Leadership Team to develop potential client relationships built on trust, open dialogue and mutual respect
Line management of Senior Business Development Manager and Business Development Coordinator

About you:

Extensive experience working in an agency environment or similar
Ability to inspire and motivate teams through positivity and an unrivalled depth of knowledge of the potential client’s business
Communicates effectively in verbal and written form, professionally and in a transparent manner
Entrepreneurial approach, identifies new opportunities and areas of commercial growth for the agency and its clients
Champions the agencies capabilities and connects these with our potential clients’ needs
Thrives working in a collaborative and fast paced environment
Appetite for continuous improvement and learning
Extensive track record of pitching for and winning new business
Advanced knowledge of social media platforms, methodologies, measurement and techniques
Solid understanding of all Sports and the Business of Sport
Keen interest in emerging trends and technologies
Potential existing client contact base a plus
You will embody our Fifty Digital values: Teamship, Passion, Curiosity, Bravery and Openness

Benefits:

Hybrid working with flexible hours
23 days holiday
Birthday off
2 Wellness Days per year
Agency Christmas close down
End of quarter events (funded by Fifty)
Monthly socials
Paid 4 week sabbatical after 5 years’ service
Private health insurance (after probation)
Training and development budget
Discretionary company bonus

Head of Content – Norwich City FC

An exciting opportunity has arisen for a creative, driven and motivated candidate to join the Communications Team at Norwich City Football Club in the role of Head of Content. The role will be responsible for the strategic delivery of the Club’s overall content creation and delivery across all channels. This includes overseeing and managing the Club’s editorial and video production teams whilst playing a key role in supporting other departments, and the delivery of their objectives.

This is a fantastic role for someone who is an expert in the use of social media and other alternative content distribution platforms, with the ability to analyse requirements and present practical solutions.

Key tasks/responsibilities include, but are not limited to:

Strategic overview of the Club’s content, including but not limited to the management of scheduling, production, editing and posting.
Lead, create and execute new content campaigns, as well as enhancing existing content to broaden the offering for fans on all digital platforms.
Work collaboratively across the Club to manage the delivery of both football and non-football related content.
Work closely with the Commercial/Marketing Team to develop new and innovative revenue opportunities.
Management of the Content Team, including professional development and enhancing skillset of the video producers and journalists, identifying areas of development in order to drive execution and foster innovation.
To drive new and exciting editorial and video content produced by Content Team
Development of a social media strategy to ensure growth on social media and content distribution platforms, aiming for maximum conversion of users through the main Club sites.
Work closely with the Head of Communications on delivery of all media output against objectives and support strategies to consistently improve.
Production of visual and editorial content as and when required.
To ensure a forward-thinking approach that identifies new opportunities, ideas and trends.
Part of the Senior Leadership Team, to strategically influence content for the wider business requirements, including but not limited to Club, Academy, First Team, CSF and external eg. Club partner events.

The ideal candidate will have an outstanding working knowledge of content management systems and current multimedia distribution techniques. They will also have demonstrable experience in high-volume content production, and expertise in video production and editorial content.

Don’t miss out on this fantastic opportunity to join the Canaries, click ‘Apply’ now to become our Head of Content!

Closing date: Monday 27 June 2022

Norwich City Football Club are committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships.

Norwich City Football Club is an equal opportunities employer and recognises the importance of safeguarding children and vulnerable adults in the workplace. Please be aware that a criminal disclosure and identity check will be carried out for this post. Engagement will be subject to a satisfactory DBS disclosure.

Marketing, Senior Director, Brand Strategy & Fan Development – Kansas City Chiefs

Position Profile: Senior Director, Brand Strategy & Fan Development

Department: Marketing

Reports to: CMO & Executive Vice President

Status: Full-Time, Exempt

JOB SUMMARY:

The Kansas City Chiefs are looking to hire a Senior Director, Brand Strategy & Fan Development. In a newly created role reporting directly to the CMO, we are looking for someone that is passionate and experienced in developing marketing plans and platforms that help to drive brand love and increased fandom amongst existing and new fans. The Chiefs are uniquely positioned with a strong, large and loyal fanbase in Chiefs Kingdom and beyond. Our opportunity is to continue to engage with these fans physically and virtually while looking at new ways to interact with a more casual fan both locally, nationally and internationally which will need innovative and creative solutions.

The Sr. Director role will be to strategically lead, develop and execute the brand strategy in our ongoing effort to become the world’s team. In partnership with the Brand Strategy and Fan Development team, this role will be responsible for Club and League level platforms (Season Campaign, Playoffs etc.) including building new platforms and efforts to further engage with our avid fans while actively recruiting new fans (ex. Gen X, Latin, Women)

The successful candidate will have significant experience in every facet of consumer-facing marketing from research to strategy to creative to in-market performance marketing inclusive of short-term and long-term planning in support of brand health, retention, and marketing platform engagement goals.

The Kansas City Chiefs strive to create a championship culture on and off the field. Join us and be a part of amplifying one of the NFL’s most storied franchises. The success of this role will be to lead an effective and highly collaborative team by being analytical and creatively minded, the ability to develop strong relationships and to always consider the impact that sports can have on fans lives, near and far.

ESSENTIAL ACCOUNTABILITIES:

Directly responsible for the strategic planning of key cross-organizational initiatives, long-term planning, and marketing campaigns for Chiefs & NFL Tentpole events including Season Opening, Playoffs, Key Cause related platforms, Youth and more.
Set strategy, define key objectives and KPIs, develop marketing tactics, and oversee brand positioning to connect with current avid and new fans.
Lead a cross-functional and collaborative briefing, execution, and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to meet/exceed goals.
Experience in strong consumer understanding and channel planning to drive the most effective and efficient message to our fan groups.
Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
Oversee key established and new youth/school level fan focused initiatives and platforms including Chiefs Flag, Chiefs Kids Club, Training Lab etc.
Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
Deep collaboration with project management team, creative team and channel teams to ensure brief and plans are clear, timelines are met, and budget is managed.
Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
Partnership with the team that is overseeing International expansion in Germany and Mexico in finding ways to grow the brand globally.
Responsible for overseeing 2 full time employees plus seasonal interns

COMPETENCIES:

Analytical Skills-Synthesize information; uses intuition and experience to complement data; designs and generates creative solutions.
Problem Solving-Identifies and resolves problems in a timely manner; gather and analyze information skillfully. Must be able to develop solutions quickly and effectively.
Oral Communications-Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.
Written Communications- Writes clearly and informatively.
Change Management-Communicates changes effectively. Builds commitment and overcomes resistance; prepares and supports those affected by change and monitors transition.
Leadership-Exhibits confidence in self and others; inspires and motivates others to perform well. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates. Displays enthusiasm, passion and optimism.
Diversity-Demonstrates knowledge of the EEO policy and shows respect and sensitivity for cultural differences. Trains and educates others on the value of diversity and promotes a harassment free environment.
Innovation-Displays original thinking and creativity. Meets challenges with resourcefulness.
Judgment-Displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in decision making process.
Motivation-Demonstrates excellent personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles. Takes calculated risks to accomplish goals.

REQUIREMENTS:

8-10+ years of consumer brand marketing experience from either a consumer brand or product, professional sports league, or top performing agency, with a proven track record of success.
Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus.
4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.
Superior leaderships skills; demonstrated ability to influence and engage direct and indirect reports and peers.
Strong experience in the digital, social and new media space
Strong Strategic ability, analytical skills, and bias for action.
BA/BS from top undergraduate university with degree in marketing, communications, or related field.
People first and creatively minded, a strong sense of passionate and positivity to create and execute new thinking, strong collaborator while being adaptable and agile.
Ability to influence others without formal authority; motivate teams from across the business
Ability to communicate difficult messages tactfully and act with influence
Passionate for team collaboration & a plus if there is a love of sports or desire to learn

Senior Marketing Manager – ECB

About the job

PURPOSE

To lead on the development of marketing strategies, plans and activities to support the professional and recreational game.

This is a senior position within the Marketing team and plays a key role in achieving the team’s primary goal – to deliver growth across the game by driving more people to play, attend and follow cricket. This role is unique in that it sits across both the professional and recreational game, providing strategic opportunities to link these arms of the business and meet consumers and network customers at multiple touchpoints in the cricket ecosystem.

On the professional side, the role is responsible for brand, marketing and ticket sales across men’s and women’s competitions. It leads the creative and media strategies that support the 19 First Class Counties to acquire and retain attendance each season.

On the recreational side, the role will drive behind the ECB’s Participation & Growth marketing strategy, driving people to play, volunteer and engage in cricket. This role will have a specific focus on driving more children, females, and ethnically diverse groups to get involved and enjoy all that cricket has to offer. The role connects the Marketing team, and wider Commercial department into the Participation & Growth department as part of the leadership group supporting the Director of Participation and Growth.

WHO WE ARE

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

YOU’LL LOVE THIS JOB IF

You can lead the development of consumer and network marketing strategies and plans that respond to the business and wider landscape.
You can lead a complex matrix of internal (peers and senior management) and external stakeholders (First Class Counties, County Cricket Boards and Clubs) to secure engagement and support for brilliant delivery, including direct management of others.
You bring creativity, innovation and an adaptable mindset to new challenges in a fast-growing area of the business.
You can work with data and insight to guide planning and decision making.
You enjoy being accountable for results and work in an agile manner to adjust and optimise plans to react to the environment

YOU’LL BE DOING

Play a key role in a collaborative relationship with the First Class Counties’ Marketing teams to ensure engagement and delivery of ticket sales across men’s and women’s professional competitions.
Being the Marketing (and often Commercial department) Play a key role within the Participation and Growth department as part of the senior operations team.
Leading on the overall strategic marketing plan to support the P&G objectives, spanning consumer and network marketing.
Developing and selling in insight-driven sales and marketing strategies across the organisation and network
Working in partnership with the Digital, Communications, Events and Commercial Partnerships teams where appropriate.
Coach and manage Marketing Manager(s) within the team to deliver their best and improve their skills and experience.
Lead the engagement with external agencies across data and insights, media, and creative agencies for consumer and recreational marketing campaigns, ensuring excellence from all.
Manage allocated marketing budget across owned projects, maximising ROI.

YOU’LL HAVE

Demonstrable commercial marketing delivery achieving sales targets (e.g. ticket sales).
Demonstrable experience of managing creative/advertising and media agencies.
Demonstrable experience of brand management and building successful multi-channel campaign plans across owned, earned, shared and paid media.
Demonstrable experience using data and insight to inform brand development, campaign planning and delivery.
Demonstrable consumer marketing experience, network marketing advantageous.
A track record of building effective working relationships with a range of stakeholders, both internally and externally.
Confidence in and experience of presenting to diverse groups of stakeholders, including senior leadership.
Strong leadership skills and willingness to play an influential role across multiple facets of the business.
Experience managing junior team members.

YOU’LL RECEIVE

Competitive salary
25 days’ holiday
Private medical insurance
Non-contributory 8% pension
Life assurance
30% discount on Castore items

Director Of Marketing – Sport England

Who we are

Sport England is an arms-length body of government responsible for growing and developing grassroots sport and getting more people active across England.

We were established by Royal Charter – which is an instrument of incorporation granted by the Queen – we began operating as Sport England in 1997.

Our mission

Right now, the opportunities to get involved in sport and activity depend too much on your background, your gender, your bank balance and your postcode. We’re determined to tackle this and unlock the advantages of sport and physical activity for everyone.

We’re here to invest in sport and physical activity to make it a normal part of life for everyone in England, regardless of who you are. Together, we can change lives for the better in every home, and in every community, right across the country.

The role

Since launching This Girl Can in 2015, Sport England has become renowned for developing effective and award-winning campaigns which help drive behaviour change.

Now experienced and skilled at developing a full range of campaigns, partnerships and activations to encourage more people to live more active lives, this is an exciting time to join the team.

You will be tasked with inspiring and leading the Marketing and Partnerships team of c. 10 people, as well as working across teams both internally and working with partners externally to plan and deliver high quality marketing campaigns and grassroots movements. You will also become a trusted advocate across sport in England on how to use effective campaigning to change behaviours and attitudes towards sport and physical activity.

While activity levels are recovering from the impact of the pandemic, never has there been a more important time to lead this work.

This includes current campaigns This Girl Can, We are Undefeatable and Join the Movement, all of which have had a significant impact on the audiences and groups which they seek to primarily support, and the consideration of other new campaigns, partnerships and activations in the years ahead.

The postholder will be responsible for the overall planning and delivery of Sport England’s entire campaign portfolio and all of the activations, partnerships and projects that are developed alongside, to support the behaviour change journey. A This Girl Can activation example is Studio You, a free Netflix-style PE resource for teachers to inspire disengaged teenage girls, through fun lesson experiences.

With a new and ambitious strategy to deliver, this position will play a key role in ensuring that campaigns heavily contribute to the plan’s central ambition, which is to tackle inequalities so that everyone can feel able to take part in sport and physical activity.

Day to day tasks:

Work with teams across Sport England to understand their vision and objectives, and identify and co-build marketing strategy and plans eg sport workforce, health inequalities, volunteering etc that deliver against them. Encouraging teams to set high aspirations, be bold and take risks to do things differently and innovatively.
Work effectively as a member of Sport England’s Senior Leadership team which is leading the change that the organisation is currently going through to centrally define delivery priorities and change in culture
Work closely with the Executive Director for Digital, Marketing and Comms (DMC) and other senior leaders in the DMC team to build the vision and priorities for the DMC directorate and support our people in their roles.
Lead the Marketing and Partnerships sub-team of 10 of the Directorate to build capability, effective collaboration across the team and to unblock any issues
Secure senior stakeholder buy-in and alignment to resourcing and plans with presentations, writing papers etc
Co-lead on a number of major behaviour change campaigns, innovations, activations and brand partnerships eg This Girl Can, We Are Undefeatable, 10 minute shake ups, sector organisations upskilling eg Digital Marketing Hub, and development of new campaigns. This would involve:
- Building a cross-functional team from across Sport England, with select external partners in the sport sector and with cutting edge marketing agencies, bringing together diverse expertise to solve some of the biggest issues the sport sector needs to address
- Based on solid insight, co-defining the strategy, as well as resourcing and delivery model
- Enable teams to develop best practice marketing, work in the most effective way and draw in the necessary expertise from specialist teams as required
- Inspiring teams with what we can learn from outside of the sector to enhance our approach eg from political campaigning, from grassroots movements like climate change or from approaches from Fast Moving Consumer Goods.
Manage and coach 3x direct reports
Review and evaluate performance of plans, adapting as required and ensuring learning is reapplied across the team.

Essential Skills and Experience

Relevant experience of operating at a senior level.
Previous experience of successfully managing a multi-functional team to a delivery timeline
Previous experience of appointing and managing external agencies to achieve agreed targets
Proven track record of strategic planning, delivery and data led reporting within a brand/marketing environment.
A previous track record of the ability to attract, retain and motivate people.
A proven ability to communicate strongly and explain ideas in a meaningful and engaging way to both internal and external customers
A previous track record of being results oriented and delivering against agree targets
Strong knowledge and understanding of consumer behaviour and attitudes and the effects and applications of a full range of media channels
Understanding of insight driven and relationship marketing
Experienced in communication, influencing and advocacy both internally up to board level and with external stakeholders or partners

About the Directorate you will join

The Digital, Marketing and Communications Directorate is responsible for setting the strategic direction of digital content, marketing, campaigns, and communications.

With expertise in commercial partnerships, social media, editorial, public affairs, consumer innovation, internal communications, and PR and media, the team provides functional expertise, both within Sport England and across our network of partners and customers.

The marketing and campaign team’s role is to deliver world class campaigns and partnerships that drive behaviour change and to position Sport England as the nation’s sector leader

How to apply

Please send your CV along with a detailed cover letter to awalden-jones@sriexecutive.com by 5th June 2022.

Coordinator, Media Relations – Los Angeles Lakers

About the job

Job Title: Coordinator, Media Relations (Lakers)

Department: Media Relations

Reports to: Director, Media Relations

Manages: 3-5 seasonal interns (and assist in training the Coordinator, South Bay Lakers)

Departmental Goal: To work hand-in-hand with the media to promote the Lakers organization in a positive light and protect its brand.

Position Summary: The Coordinator, Media Relations has three key responsibilities: (i) writing PR publications; (ii) coordinating logistics related to PR events and media attendance; (iii) managing the intern cohort.

Key Metrics Used To Evaluate Performance

Credential distribution process – number of errors at each game
Value of media coverage

Essential Functions (Duties & Responsibilities**):

PR Publication Production
- Assist in the production and writing of department publications, including media guides, game notes and press releases
- Serve as main point of contact for Lakers Summer League PR
  - Produce summer league guide with roster, bios, etc.
Logistics Coordination
- Facilitate interviews between players, coaches and front office staff and the media, as assigned (during weekends and summer league)
- Track and compile credential requests; create and disseminate temporary credentials for each game
- Support management in executing media events
- (Prior to each home game) Prepare and deliver game information and media packets to opponents and visiting/national media
- Represent PR department for weekend practices to oversee and monitor any potential media interviews
Management and Training
- Assist in hiring seasonal interns at the beginning of each season
- Train and supervise seasonal interns
- South Bay Lakers PR position
Other
- Provide administrative and clerical support to VP of PR
- Miscellaneous other tasks and special projects, as needed and assigned
- Responsibilities subject to change based on organizational needs and direction from management.
Adobe Creative Suite
InDesign and the ability to create and publish printed books, brochures, digital magazines, and interactive online documents
Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
Deep knowledge of Lakers team and history
A passion for basketball and professional sports, with an understanding of other sport cycles and operations
Ability to operate at the speed of the 24-hr news cycle
Broad knowledge and experience dealing with integrated communications approach
Proven experience successfully managing rapid response communications efforts
Possess strong relationships with local, regional and national media, and exceptional client relationship management skills
Excellent interpersonal skills and ability to interact with all levels within the team, NBA, media and other high level outside contacts
Strong presentation skills
Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
Outstanding organizational and leadership skills
Exceptional on-scene problem solving – ability to make tough, quality decisions in a fast-paced and stressful environment, always putting the Lakers organization’s goals first
Demonstrated ability to present the utmost professionalism and highest ethical code
Ability to manage and set goals for seasonal interns
Previous experience working with celebrities or professional sports players (preferred)

Director Of Communications – San Diego Wave FC

About the job

WE’D LOVE FOR YOU TO JOIN US!

We are on a mission to build a world class home for players and fans that will be loved locally and respected globally. And we are seeking a Director of Communications to join our mission so we can share our story, increase, and delight our fans. We’re making memories and engaging our community through this beautiful game!

This is a full-time role where our Director of Communications is responsible for all Club communications including media relations, public relations, crisis management, civic affairs, media/press conference/civic events, supports corporate partnerships, ticketing, and team announcement and events. At Wave FC, we collaborate to tell our story, so this position works closely with internal teams and external partners and vendors. Dive in, check out the details below; if it sounds like you and something you’re interested in, we encourage you to apply.

ROLE & RESPONSIBILIITES:

· Share in our mission.

· Grown and develop long-term, mutually beneficial relationships with media, publications, and press.

· Write and distribute Club press releases and media alerts.

· Develop and distribute weekly press team reports, industry trends summary, and monitor industry news.

· Create and implement the team’s annual communication, public relations, media, and civic affairs strategy and tactical plan.

· Manage and execute all aspects of the Club’s public/media events; including but not limited to brand and player announcements, product unveilings, annual player draft day, corporate partnership announcements/events, clinic and seminar communications, and annual business report for ownership.

· Support executive team with talking points for speaking engagements, and statements prepared for press and public events.

· Report on and recommend improvements to continually improve performance metrics.

· Execute crisis management protocol, if needed.

· Become a key contributor working closely with technical and performance, brand, fan engagement, partnerships, ticketing, and merchandise teams to collaborate on marketing and sales campaigns.

· Manage time and resources to achieve department business goals, project deadlines, and budgets.

· Attend club events, player training, press conferences, and home games to capture and/or obtain social media content i.e. photography, video footage, etc.

· Collaborate with bi-lingual content creators to develop original Spanish language content and translate press releases or other relevant media alerts into Spanish.

QUALIFIED?

· 8+ years of experience in sports communications, public relations, and event execution.

· Established connections with media outlets, influential editors/reporters, and publicists.

· Experience with crisis management.

· Proven experience managing a team aligned on strategy and growth.

· Advanced writing skills.

· Exceptional at public speaking, building relationships internally and externally.

· Professional, positive, and proactive.

· Effective communication skills, solid attention to detail, and solutions orientated.

· Desire and ability to take on responsibilities in a fast-paced, start-up environment.

· Possess the desire and capability to create compelling, unique stories and ideas.

· Passion for the success of Women’s Professional Sports in an exciting new sports landscape.

· Advanced applied knowledge of Adobe Creative, MS Office suite, and project management software.

· Available for game day and other events (often outside of traditional business hours):

Check out our schedule here: https://sandiegowavefc.com/2022-nwsl-schedule/

· Bilingual – English & Spanish, preferred.

WE SUPPORT OUR TEAM

Our people are our club. We champion an inclusive culture, prioritize diversity and equity. We believe different backgrounds and experiences bring new ideas and perspectives. Our goal is to have diverse, talented candidates from underrepresented and underserved backgrounds apply. Compensation is competitive and onboarding is fun. We’re excited to welcome new members of our team who share our passion.

Have what it takes and ready to join us? Apply today. Send in your resume along with writing samples (specifically press releases).