Tender for 2023 UCI World Championships Event Branding

2023 Cycling World Championships Limited intends to appoint a Look supplier to manage the end-to-end design development, project management and Look application for each Venue of the Cycling World Championships.

This includes the design development and art working of all Look Kit of Parts and custom assets, the project management and detailed scoping of all Look requirements, the production of Venue specific Look application plans for review and eventual approval, managing the proto-typing, procurement and production of all Look assets, overseeing the installation, maintenance, transition, removal, remediation and disposal of all assets post Championships.

Marketing Manager – British Cycling

British Cycling is the national governing body for cycling in Britain, leading the sport of cycling and inspiring our diverse communities. For more than two decades British Cycling has given the nation one memorable moment after another and our most successful riders are household names across the world.


Our new strategy, launched in 2021, builds on this legacy to make all of our eight disciplines as strong as they can be, making our sporting pathways more accessible and diverse, providing inclusive life-enhancing experiences for anyone who comes into our community, and giving our growing membership an organisation to be proud of – today and in the future.


About The Role


We now have an exciting opportunity for a Marketing Manager to join the team to provide leadership to the organisation on a key part of the marketing portfolio, to shape, align and plan the marketing plans for the next 3 years and to deliver commercial results as an outcome of the marketing plans.


Your focus will be to

  • Analyse the market, the consumers and competitive landscape
  • Develop strategies & plans to drive commercial outcomes (members, revenue)
  • Build brand equity and drive net promoter score
  • Plan ahead and with excellence the 3-year masterplan
  • Lead and/or oversee marketing initiatives from ideation to execution
  • Maximise consumer reach through media (traditional, digital, PR) & events
  • Build strategic relationships within the cycling world (international, national)
  • Master the marketing budget
  • Report on the performance to the board
  • Coach the team and the wider organisation


All we need from you is…

  • Marketing or business degree + 5-10 years experience in marketing
  • Analytical skills to extract sharp recommendations from complex data
  • Leadership skills defined as capacity to shape, align and plan
  • Change skills: capacity to create change and to embrace change
  • Collaboration skills to maximise the collective power of the brains
  • Ability to focus: capacity to prioritise, focus and being disciplined in execution
  • Belief that sport can change the world into a better version of itself 


To apply, please complete the online application form and send an example of your portfolio to humanresources@britishcycling.org.uk.


We welcome applications from all sections of the community, regardless of age, race, colour, sex, marital status, religion, ethnic origin, nationality, disability or sexual orientation. Any appointment will be made on merit alone. For more information on British Cycling please visit the following page www.britishcycling.org.uk

Relationships Manager, Race Promotion – Formula 1

About The Role

Race Promotion is a key pillar of the Company’s business, including the live platform from which fans can experience the thrill and entertainment of Formula 1. The Company has longstanding relationships with a diverse range of Race Promoters and host cities across the globe and is looking to build on these key external partnerships to drive revenues and build fan engagement.

The Relationship Manager will have the responsibility for the planning, activation and delivery of a Promoter’s rights and will be the conduit between the Promoter and Formula 1’s internal teams. Your role will include delivering high quality relationship management and nurturing knowledge of your clients to make sure that Formula 1 continues to deliver world class events. 

The role will involve working alongside other F1 departments to drive innovative thinking around exploiting commercial opportunities for race events.

Responsibilities

  • Managing assigned account relationships by being key point of contact for Promoters and internal F1 departments, maximising opportunity and ensuring the successful delivery of each event.
  • Proactive communication with Promoters and F1 internal teams through regular calls, status updates and face to face meetings.
  • Operating across departments, including Commercial Development, Event Delivery and Events Teams to implement new initiatives and support the delivery of local sponsorship activations.
  • Working with each Promoter to problem solve and find creative solutions to any challenges.
  • Identify underutilized assets at each Circuit to drive revenue and enhance the fan experience, working closely with the commercial department to create and fund each idea and proposal.
  • Leads on ensuring all the business reports/evaluates the race/promoter performance as part of ongoing year on year race development.
  • Develop a thorough understanding of local market and trends and be able to process full evaluation of Promoter territories.
  • Creating detailed and comprehensive Post Event Reports that capture feedback from across the business and identify areas for improvement and agreed next steps.
  • Working closely with race Commercial Managers to understand all revenue opportunities that present themselves in and around races.

About You

  • Understanding of the importance of relationships and event benefits to a host city.
  • proven experience in international, largescale live events and within the sports industry
  • Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
  • Commercially savvy operator who can see the big picture and the connection to day-to-day tasks and projects.
  • Ability to multi-task and deliver results under pressure and to changing deadlines.
  • Strong understanding of event rights monetisation and how rights and assets can be leveraged for mutual benefit within a partnership. 
  • Focused and driven individual, who proactively takes on initiatives and drives projects from start to finish.
  • Willing to frequently travel internationally.
  • Excellent communication & interpersonal skills.
  • A thorough, detail driven, structured, collaborative and thoughtful team player.

Non-Executive Director – British Canoeing

British Canoeing Events is seeking to appoint an Independent Non-Executive Director to the Board, with significant Board and events experience and qualifications. The successful candidate will also sit on the Governance and Risk Committee of the Board 

British Canoeing Events is a subsidiary company of British Canoeing, the National Governing Body for Paddlesport in the UK. British Canoeing incorporates several disciplines, including the Olympic disciplines of Slalom and Sprint and is responsible for the growth and the development of the sport in England. The British Canoeing strategic plan, Stronger Together 2022-26 was launched in March 2022 building on the successful delivery of Stronger Together 2016-2021. It can be accessed here.

The role of the Board of British Canoeing Events is to ensure robust governance around the international events which are secured by British Canoeing and which will be delivered through British Canoeing Events.

The Board will be responsible for approving and monitoring the strategic plan around the events, ensuring that the necessary financial and human resources are in place for the company to meet its objectives, monitoring risk and ensuring that the events are delivered in line with the comprehensive policy framework within British Canoeing Events. The Board will also be responsible for ensuring that British Canoeing Events is compliant with the Tier 2 requirements of the Code for Sports Governance. 

Candidates for this role should be able to demonstrate previous board experience and have experience within the events industry, preferably within the sports sector. An interest and involvement in Paddlesport or some other sport is desirable but not essential.

British Canoeing Events is committed to recruiting and retaining diverse Board members and fostering a culture where equality, diversity and inclusion are the heart of everything it does. British Canoeing Events particularly encourages applications from candidates from underrepresented groups.

This is a voluntary position. The duties of the post require around 1 day per month. Normal expenses will be reimbursed.

Full details of the role can be found in our Role Description here.

To apply for this position please click the APPLY button. Our application process requires you to submit a CV and covering letter explaining your interest and suitability for the role. 

Partnership Sales Manager – Aston Villa

Department: Partnerships

Hours of work: 35 hours per week, (Includes some Matchdays working Evenings and Weekends)

Contract: Permanent

Salary: £45,000 – £50,000 per annum depending on experience (plus commission)

Location: Villa Park  

Closing Date: 16 October 2022  

1. The Department

The Partnerships department is responsible for acquiring and managing the commercial partners of Aston Villa Football Club. The partnership management team are the gatekeepers for delivering partnership rights and therefore work closely with all areas of the Football Club. The team works at a fast pace and due to the nature of delivering partnerships activations across a broad spectrum of brands, working days and projects will be extremely varied. 

2. The Role

We have an exciting opportunity for a Partnership Sales Manager to join our Partnerships team. The Partnership Sales team is responsible for developing the Clubs portfolio of commercial partners, playing a key role in the Club’s commercial strategy for success. As a key member of the Partnership Sales team, you will be focused on the acquisition process for new Club commercial partners.

The role will require you to build strong relationships with external parties and lead the sales process from first contact to successful lead conversion. You will work alongside key internal stakeholders to provide compelling partnership propositions and sales materials that help the club successfully convert leads and increase the value of the commercial partnership portfolio.

For further information about the Role, please see the Role Profile.

3. The Person

The ideal candidate will have experience in a sales environment with a proven track record of securing significant levels of new business. You must demonstrate strong skills in communication, with ability to build strong relationships both externally and internally. You will also be able to demonstrate clear initiative in order to meet objectives, conduct market research, build a sales pipeline, lead generation, contract management and sales completion.

As part of your application, please ensure you upload your CV and Cover Letter.

Right to Close Vacancy Posting Early  

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.  

Head of Digital Media Rights – Formula 1

Main Duties and Responsibilities

Reporting to F1’s Director of Media Rights and Content Creation, you will:

  • Lead the development and execution of F1’s global digital media distribution strategy across owned and operated digital platforms, social media, broadcasters and other third-party channels
  • Identify new opportunities within the fast-evolving media landscape, and grow F1’s reach, engagement and revenue through the creative deployment of digital rights
  • Lead the commercial development of F1’s OTT service F1TV, partnering with Product, Delivery and Marketing teams to develop and execute on commercial strategies and partnerships that drive revenue growth and cost efficiencies
  • Work closely with the Heads of Media Rights to align linear and digital strategies in each market, and deliver against digital media requirements in F1’s core rights deals
  • Lead F1’s global commercial relationships with social and digital media platforms, building long-term partnerships that improve reach and engagement, whilst supporting F1’s fast-growing digital advertising business
  • Lead F1’s audio, photography, esports media and sports data businesses, driving growth through new and existing partnerships and innovative business models 
  • Assume full accountability for financial performance, ensuring revenues and expenses are in line with agreed budget targets each year
  • Manage the Digital Media Rights team, working alongside the wider Media Rights team and colleagues in F1’s Product, Delivery, Marketing, Finance and Legal teams

Experience:

  • 10+ years extensive experience combined in digital media business development, media rights distribution strategy and revenue generation
  • 3+ years building and leading deal-oriented teams
  • Proven track record of revenue generation, P&L responsibility and delivering against revenue targets 
  • Bachelor’s Degree minimum 

Knowledge and Skills 

  • Deep understanding of digital media distribution business models 
  • Excellent negotiation skills, strategic and detail oriented to help deliver against F1’s commercial interests
  • A relationship builder that creates win-win partnerships both within and outside the organisation
  • Strategic and detail oriented in long form negotiations to support F1 wider company interests
  • Ability to express and present ideas or facts concisely and precisely through PPT and Excel
  • Comfort with analytics, excel modelling and forecasting
  • Ability to prioritize and handle numerous tasks simultaneously
  • An understanding of F1 and love of sports will be an adva

Director of Strategic Partnerships, Golf – R&A

  • Responsible for the sale of brand partnership (sponsorship) opportunities across The R&A’s portfolio, driven by The Open, Women’s Open (professional championships), amateur championships (e.g., Curtis Cup and Walker Cup) as well as non-tournament assets including digital and media.
  • Deliver against an agreed GTM strategy, unlocking the significant commercial potential of The R&A’s assets, maximising sales, and achieving the revenue targets set, with an ability deliver sophisticated partnerships. Contribute to the ongoing review of the strategy.
  • Requirement to gain a deep understanding of The R&A’s business and strategy, working with individual stakeholders to deliver against strategy and objectives.
  • The ability to understand wider opportunities across The R&A’s portfolio and to help grow traditional and non-traditional partnerships, including digital assets.
  • Forward thinking, creative and always looking for new opportunities to attract new partners and maximise investment for existing partners, to maximise the commercial return to The R&A.
  • Working across and within the IMG and Endeavor network, including the Global Partnerships Team, Sales Operations teams, regional offices as well as functions within the IMG and Endeavor group.
  • Research industries, brands and product categories most relevant to The R&A’s vision and brand pillars, targeting brands with a clearly articulated value proposition that demands attention.
  • Ability to identify research and insights requirements, to provide clear briefs to Endeavor Analytics team and be able to assess and analyse any finding to support outreach, meetings, and negotiations.
  • Build and manage a pipeline of sales opportunities, effectively connecting with senior decision makers from target brands and existing IMG and Endeavor clients.
  • Bring creativity, innovation to the commercial programme and sales process and must be able to adapt and bring new ideas the sales process and be able to articulate this to potential partners.
  • Understand the sponsorship and sport marketplace, changing requirements and needs of partners and brands, adapt the sales process accordingly.
  • Build relationships and support colleagues with developing outreach materials to support delivering success.
  • Work with Golf’s in-house creative team to deliver compelling presentations supported by a thoroughly researched, data driven business case, innovative partnership marketing campaigns and activations. 
  • Prioritise those opportunities which deliver the greatest revenue potential, driving the sales process through the pipeline through to contract, leveraging any and all resources.
  • Will need to maintain strong communication and reporting across the partnership.
  • Will have experience working internationally, with golf experience /knowledge and a strong sales background.
  • Results and performance will be linked to revenue delivered.

Unusual Challenges or Circumstances

  • Regular weekend work where you may be required to travel to events domestically and internationally.
  • Outside of event travel there will be a requirement to travel for meetings as part of the role.
  • Able to commit to periods away from home, primarily in St Andrews, Scotland.

Key Results Areas

  • To successfully grow the commercial revenue streams across sponsorship and partnerships.
  • To deliver the agreed growth target identified as part of IMG’s agreement with the R&A 
  • To foster a positive working relationship with the key principals across The R&A.
  • Demonstrate positive business behaviors.

IMG

IMG, the pioneer in golf, was founded by Mark McCormack in 1960 following a gentleman’s agreement handshake between Mark and Arnold Palmer. This was the start of athlete representation as we know it today.Over the years IMG has extended into numerous sports but its roots are firmly set within Golf and we are proud to have staged over 800 events since 1960.

IMG Golf can help drive business’, brands and shape the game of golf through being embedded in all aspects from Academies through golf course design and management to licensing and Tours. We help to grow the game through developing grass route programmes, leveraging our relationships with players and brands to access and influence new participants and fans to the world of Golf. Creating extraordinary experiences through strategic brand activations, world-class hospitality and corporate golf days, IMG now sits within the Endeavor umbrella, the world’s leading entertainment and media agency.

The R&A

The R&A Playbook

https://assets-us-01.kc-usercontent.com/c42c7bf4-dca7-00ea-4f2e-373223f80f76/a017b024-46e9-470b-9407-20918eeafb5b/The%20RA%20Playbookfinal.pdf

The R&A are the custodians of the game of Golf outside of North America. They manage more than 40 professional and amateur championships each year, including The Open, The Women’s Open, Curtis Cup and Walker Cup. Their purpose is to make golf more accessible, appealing, and inclusive and to ensure it is thriving 50 years from now.

IMG and The R&A have a relationship that spans more than 50 years, primarily across media rights and distribution, partnerships, and event support. As part of an evolution of the relationship, IMG is building a dedicated strategic partnerships team to deliver even greater success in the future. This role is crucial to delivering that success working on some of the biggest properties in golf and arguably the most exciting time in The R&A’s history.

Your Career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a steppingstone to the next stage and beyond. Examples of roles that people previously advanced to from the role or the level of this position are Vice President. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.

As a valued employee you will have access to development tools to support your career and personal development with IMG.

Knowledge And Experience

  • Demonstrable relevant experience
  • An extensive network of senior client relationships
  • Demonstrable experience of developing high value, consultative, solution focused marketing programmes for mature and/or niche properties
  • Relevant experience selling technology and sustainability focused propositions an advantage
  • Understanding of Golf is a nice to have, but not a must
  • Capable of thinking creatively with a commercially driven, entrepreneurial mindset
  • Demonstrable experience of building, managing, and prioritising a pipeline to deliver effective results with a personal track record of leveraging referrals, developing leads, and securing meetings with prospective partners to close deals
  • Experience initiating and driving sales
  • Can demonstrate experience of responding to brand needs, producing tailored propositions to suit the needs of individual companies
  • A thorough understanding of the end-to-end sales process and the customer buying process (including awareness of the emotional connections required by brands)
  • Experience in effective storytelling of partnership opportunities to and engagement of senior and c-level executives and targeted companies and brands
  • Proven experience of sales in business, having both initiated and executed mid to high value sales in either a B2B or B2C environment
  • Proven track record of successful client relationships and strategic account management/engagement

Skills & Abilities

  • Must have strong written and verbal English language skills.
  • Strong people management skills and ability to excel in a fast-paced environment
  • Working knowledge of MS Office software, including Word, Excel, Outlook, and PowerPoint.
  • Ability to build long lasting working relationships with internal and external stakeholders at all levels
  • Ability to self-direct and motivate
  • A strong team player that is flexible dependent on business demand
  • Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines
  • Strong organisational skills with the ability to multitask and prioritise
  • Strong verbal and written communications and interpersonal skills with the confidence to create leads in person and on the phone
  • Strong sales, presentation, and negotiation skills. 
  • Strong decision making and awareness of the need for involvement of legal, finance and senior teams at the appropriate stages
  • Ability to monitor own performance at regular intervals and develop alternative strategies if sales plan/own goals are not being achieved
  • Ability to work in a constantly evolving environment and keep focussed on objectives and bigger picture
  • Handles objections to win trust and business
  • Sells business values and negotiates for success
  • Ability to recognise and overcome attitudes, beliefs and emotional blocks that create resistance to change, which alters level of participation because of an emotional point of view.

Working Conditions 

  • This is a permanent position.
  • This role will be based at Chiswick Park, London.
  • Working hours are 9:00 – 17:00, Monday to Friday 
  • Occasional travel and weekend work may be required

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Partnerships Management – Liverpool FC

We are looking for an individual to join our Partnerships Management team on a full-time permanent basis.

What will you be doing?

  • Support the Partnership Delivery Team with regular and direct interaction of appropriate Partner contacts and building excellent working relationships throughout relevant Partner stakeholders
  • Support on and deliver campaigns and activations for Partners and ensure that the measurement and post-event close out is completed
  • Grow trust and confidence within the Partner`s organisation by understanding the Partners` industry category and their business, marketing, and sponsorship objectives
  • Identify Partner marketing / promotional opportunities through research, creative thinking, and industry-standard campaigns
  • Build strong working relationships within other Club departments
  • Undertake any projects or assignments as required
  • Support and mentor the Interns and Work Experience placements within the Partnership Delivery Team
  • Be a positive, collaborative, and effective member of the Partnership Delivery Team
  • Support the Commercial Partnerships team and having the responsibility for certain LFC Partnership accounts
  • Contribute to match day operations and other partnership events/projects, including campaign planning and other ad hoc projects throughout the season

Who are we looking for?

We’re looking for somebody who has a degree in a business-related subject and experience in a Partnership, Sponsorship or Marketing environment/role.

We work at a fast pace, and you will be coordinating and delivering multiple projects at any one time whilst delivering to tight deadlines, so organisation and strong time management skills is key.

The ideal person will have excellent relationship building skills, you are creative, can work well as part of a team and are also comfortable working with external stakeholders. To make this role a success you will need to be able to use your initiative and work independently.

Why should you apply?

This is a full-time permanent role working 35 hours per week Monday to Friday. There may be occasion where weekend work is required. Your main base will be our Head Office in Liverpool City Centre which is close to local bars, shops and restaurants and has great views over the river Mersey.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

We aspire to be the most inclusive club in world football – providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to hiring great people representative of a variety of backgrounds, perspectives, and skills, not just because it`s the right thing to do, but because we believe it makes our Club stronger. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.

Creative Director – Ear to the Ground

What if you could create work at the cutting edge of culture for some of the biggest global brands in gaming, sports and esports?

This is a chance to turn world-beating insight into visually stunning campaigns seen by millions. You will be part of a growing creative department at a multi award winning, independent agency that invests in talent and believes in big ideas.

This role is suited to a strategic and socially minded creative with a real entrepreneurial spirit as the agency is looking for somebody to help further grow our creative presence in the US. This is the perfect role for a culturally connected and ambitious creative looking for an exciting new challenge.

THE AGENCY

Ear to the Ground is a global creative agency that uses sports, esports and gaming to build culturally powerful brands. Understanding the future of fandom is central to our proposition.

Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®. You can learn more about Fan Intelligence® with a short film here

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do.

2021 was our fifth consecutive year of growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE… 

Ear to the Ground is a place where people grow, develop and thrive. 

We are proudly independent, not part of a larger conglomerate. At our core, we understand the importance of culture in enabling you to do your best work. Progress is possible for everyone that joins us. We reward ambition, invest in talent, and encourage you to forge your own path.

Our commitment to listening is felt by our own people too; this is an agency where every voice is heard. Supportive, collaborative, social, and inspiring.

THE ROLE…

Job Title: Creative Director

Hub: Creative

Location: Manchester

Responsible for: Art Director

Job Purpose

The Creative Director will bring a mix of marketing expertise and inspirational creativity to take Ear to the Ground’s Creative output to the next level. 

Main Responsibilities and Activities

  • Work closely with Creative Strategists and our Fan Intelligence department to conduct internal and external creative workshops to collaboratively develop insight driven creative campaigns 
  • Bring to life ambitious creative ideas, translating them into compelling print materials, digital experiences and content experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, inspiring our clients to purchase 
  • Be an agency expert in creative market trends, visual communication, and the competitive landscape to inspire everyone in the agency to produce great work
  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of creative campaign messaging and deliverables.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Build a world class team of internal and external creative resources to ensure that our creative is brilliantly executed 

Skills & Experience

Must have:

  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting
  • A passion for youth culture, specifically in gaming, esports, sport and music. Across the mainstream, next gen and counter-culture. 
  • Would be beneficial to have knowledge of gaming and esports
  • Several years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production
  • Understanding and past experience creating integrated campaigns across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development led by strategic insight
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives
  • Inspirational knowledge of creative marketing

Hours: 
5 days per week with some flexibility required to meet needs of business

Consumer Marketing Campaign Manager – Manchester United

At Manchester United we aim to be the best on and off the pitch – and the quality of our behind-the scenes team sets us apart from the competition.Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

The Purpose

Manchester United Football Club (MUFC) is one of the most successful and popular sports clubs in the world. Manchester United is more than a football club, it’s a global community. And the club’s fan digital products and experiences make up our global home – bringing every goal, every behind-the-scenes exclusive and every fan together.Manchester United is committed to delivering the world’s best end-to-end experience in sports and entertainment to fans across the globe regardless of location or touchpoint. As Consumer Marketing Campaign Manager, you will have the fan at the heart of everything you do. You will play a pivotal role in driving awareness and consideration of our fan products and experiences, bringing fans closer to the action than ever before. You will have experience in transforming digital through storytelling based on an in-depth understanding of our fans and audiences.

The Role

Working closely with the Senior Consumer Marketing Manager, you will be responsible for developing and delivering marketing campaigns and initiatives across our fan products and experiences, including the Manchester United App, MUTV, manutd.com, membership, ticketing and hospitality, ecommerce and much more.You will lead creative execution, channel planning, delivery and evaluation of our marketing campaigns and activity, working with and influencing other teams including CRM, content, social, editorial and product owners.Working as part of an internal agency, you will also collaborate with colleagues across the club, building strong relationships with data & analytics, commercial partnerships, ecommerce, product and technology.

Key ResponsibilitiesAudience development and insights

  • Identify and understand key fan insights, advocating an audience first approach and delivering full funnel marketing campaigns and initiatives to deliver our world class products and experiences directly to our fans, globally and locally.

High performance and effective campaign management

  • Develop, tailor and execute global and local marketing campaigns to create demand generation and conversation across fan products and experience. 
  • Design and project manage effective, multi-channel campaigns using the full marketing mix.
  • Work closely with product and trading teams to develop always-on marketing communications globally and locally to support seasonal targets.
  • Working closely with the Senior Marketing Consumer Manager, creative and content teams (internally or externally), you will create and deliver strong narratives and stories to drive engagement in the club’s consumer products and experiences.
  • Lead on messaging across the marketing channel mix, working closely with CRM, content, editorial, social and other teams to deliver consistency across the full consumer journey and funnel. 
  • Lead on imagery style and capture based on fan positioning and product messaging across all marketing and content assets. 
  • Day-to-day, lead on content marketing to amplify editorial and social stories driving fan engagement across our owned and operated platforms to drive engagement and growth outcomes.
  • Elevate and inspire the output of our internal and external partners (creative agency and production partners) to ensure campaigns meet a high-level of creativity and innovation.
  • Manage the development and production of campaign assets including digital, print and in-stadium activations and experiences.
  • Work with product and content teams to manage and optimise marketing app and web pages and messages across all owned and operated digital platforms, adhering to best practice and SEO to ensure club products are discoverable.

Measurement and evaluation

  • You will ensure that all marketing campaigns and initiatives are insight-led and data driven, taking on findings from previous campaigns to constantly improve and responsible for the research and evaluation.
  • Measure and monitor return on investment, creating recommendations for leadership and sharing lessons learnt with other teams and colleagues.
  • Lead on real-time campaign reporting and analysis to aid real-time decision making with leadership and senior managers.
  • Conduct digital product reviews on a regular basis to look at search terms, traffic sources, seasonality of search trends, page engagement and SEO.

The Person:

  • Strong understanding of marketing and communications principles, coupled with a commercial drive and the ability to create and deliver high-value marketing activities that deliver return on investment.
  • Strategic and creative thinking with the ability to use market data and customer insight to develop plans.
  • An ability to run multiple campaigns and projects at once and to handle the creative process end to end.
  • Strong stakeholder management skills and a consistent track record on collaboration and influence upwards and across a campaign team, showing the ability to delegate, empower and develop.
  • An ability to track/monitor metrics across channels to determine effectiveness and make strategic recommendations.
  • Strong copywriting and editing skills, especially across digital and social.
  • Strong presentation skills and able to present to senior management.
  • Your own ideas about what makes a great marketing campaign
  • Good business sense
  • Experience in copywriting for digital and social platforms.
  • Ability to work under pressure and to tight timescales.

If you would like to join the team and be part of our mission, to win the United way, please submit your application by Thursday 6th October 2022 Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible. Due to this post being in regulated activity, the potential employee may be required to undertake a Disclosure and Barring Service check at the appropriate level.Manchester United FC & Group is an Equal Opportunities Employer and recognises the importance of safeguarding children and adults at risk in our workplace.Manchester United FC & Group positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.