British Cycling is the national governing body for cycling in Britain, leading the sport of cycling and inspiring our diverse communities. For more than two decades British Cycling has given the nation one memorable moment after another and our most successful riders are household names across the world.

Our new strategy, launched in 2021, builds on this legacy to make all of our eight disciplines as strong as they can be, making our sporting pathways more accessible and diverse, providing inclusive life-enhancing experiences for anyone who comes into our community, and giving our growing membership an organisation to be proud of – today and in the future.

About The Role

We now have an exciting opportunity for a Marketing Manager to join the team to provide leadership to the organisation on a key part of the marketing portfolio, to shape, align and plan the marketing plans for the next 3 years and to deliver commercial results as an outcome of the marketing plans.

Your focus will be to

  • Analyse the market, the consumers and competitive landscape
  • Develop strategies & plans to drive commercial outcomes (members, revenue)
  • Build brand equity and drive net promoter score
  • Plan ahead and with excellence the 3-year masterplan
  • Lead and/or oversee marketing initiatives from ideation to execution
  • Maximise consumer reach through media (traditional, digital, PR) & events
  • Build strategic relationships within the cycling world (international, national)
  • Master the marketing budget
  • Report on the performance to the board
  • Coach the team and the wider organisation

All we need from you is…

  • Marketing or business degree + 5-10 years experience in marketing
  • Analytical skills to extract sharp recommendations from complex data
  • Leadership skills defined as capacity to shape, align and plan
  • Change skills: capacity to create change and to embrace change
  • Collaboration skills to maximise the collective power of the brains
  • Ability to focus: capacity to prioritise, focus and being disciplined in execution
  • Belief that sport can change the world into a better version of itself 

To apply, please complete the online application form and send an example of your portfolio to

We welcome applications from all sections of the community, regardless of age, race, colour, sex, marital status, religion, ethnic origin, nationality, disability or sexual orientation. Any appointment will be made on merit alone. For more information on British Cycling please visit the following page

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