Brand Health Premier League YouGov

Manchester United are this season’s biggest winners

May 17, 2023

In this week’s iSportConnect Brand Health Index powered by YouGov we are taking a look at how Premier League clubs have changed over the course of the season. As you would expect there has been a few ups and downs in this table as well. 

The Winners: 

Manchester United: + 6.7 points

Despite the Eric ten Hag era kicking off with back-to-back losses including a 4-0 drumming at the hands of Brentford, United have actually had the biggest increase in Brand Health score, jumping up to a score of 11.6 earning them fourth placed in this table. We think this is related to a strong season on the pitch, including a first trophy since 2017, and the possibility of the club being sold after years of fans protesting about the ownership.

Arsenal: + 5.6 points

Arsenal’s improvements on the pitch this season have translated to an improvement in Brand Health score as well, they scored 14.5 enough to claim third on this list. Mikel Arteta’s team have not only mounted a Premier League title challenge for the first time since 2016/17, but also seemed to have brought a previously divided fanbase together. The score is measured using a variety of different metrics, one of these being success, hence why the ‘winners’ in this list have all had strong seasons.

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Newcastle: + 5.6 points

Newcastle have been a team and club transformed this year so it is not surprising to see them as one of our biggest winners of this season. Their increase in score is reflected by their jump up to fifth in this table. Boasting the best defence in the league, the Geordies have been consistently in the Champions League places and also got to their first final at the new Wembley.

The Losers:

Chelsea: – 9.2 points

Oh Chelsea, where did it all go wrong? It has been a long season for the West London club, spending £600 million on players has only resulted in turmoil with three or maybe even four managers by the time you read this depending on the timing of Mauricio Pochettino’s announcement. They have slumped to 17th in this table and currently find themselves an intensely disappointing 11th in the Premier League. 

Liverpool: – 8 points

Having gone toe-to-toe with Manchester City for the Premier League title over the previous five years. This season has been difficult for Liverpool. Despite being the league’s second biggest loser in terms of points, Liverpool are still top of this particular league. We believe this is down to the incredibly strong fan culture that the fans have and also the reputation that the club has.

Tottenham Hotspur: – 7.2 points

Like Chelsea it has been a difficult season for Spurs. Despite a strong start to the season, Antonio Conte’s time at the club ended in chaos after a dramatic loss to bottom side Southampton. Increasingly, it is felt that a toxic relationship between the fans and the Chairman Danel Levy is developing with fans chanting that they want him out of their club. Spurs now sit 14th in this table.

See the full table below:

Photo credit: Kevin Stattard

Brand Health Premier League YouGov