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LA Lakers Dominate The NBA Brand Health Rankings

November 2, 2023

This month’s Brand Health Index powered by YouGov takes a trip across the pond to focus on NBA franchises with the LA Lakers coming out on top.

LA Lakers saw an impressive jump of 5.8% from 5.9 in October 22 to 11.7 in October 2023. The momentum is upwards despite the Lakers’ being eliminated from the Western Conference finals which led to LeBron James into thinking about his basketball future.

However, in the beginning of the season Los Angeles was one of the NBA’s best teams after its moves at the trade deadline, going 18-8 to end the regular season even without James. The Lakers then made an impressive run to the conference finals, knocking off second-seeded Memphis and defending champion Golden State, but ran out of steam against the powerhouse Nuggets.

Meanwhile, Boston Celtics recorded a 2.9% jump from last 8.3 in last October to 11.3 this October. The 2023-24 Boston Celtics have taken the NBA by storm as the Celtics started their season undefeated, sweeping the opening week with a 3-0 record.

The Boston Celtics will play their first game of the tournament on Nov. 10 against the Brooklyn Nets, and they will do so on a brand new court at TD Garden designed specifically for the NBA’s newest event.

The Golden State Warriors have made a jump of 1.4% from 83 in last October to 9.6 this October.  Golden State Warriors have started their new season with a nail-biting 102-101 win over Sacramento Kings.

Here’s the full index:

Lakers NBA sportsbiz